two: comment on hot events and then skillfully integrate advertising information
When marketing soft articles, we must summarize the hot events that have occurred, and express our own brief views, which may attract the attention of many readers. They may disagree with you or agree with you, thus causing disputes between the two sides. If this effect can be achieved, it will naturally be quite good soft articles, and of course, after analyzing the hot events. However, most of the soft-text advertisements we see are ambitious, and there is a feeling that the most important information is submerged in "novels", but it is not worth the candle. Only in this way can it play a role in promotion!
3. Don't forget the SEO optimization through hot events
Many people think of using hot events to do soft text marketing, but only to promote their products, but they ignore the SEO optimization of the website. Maybe many people think that hot events may have nothing to do with the keywords of their own websites, but as long as they can be effectively related to the keywords of their own websites through reasonable logical reasoning, No matter from the beginning or the end of the article, as long as you bring reasonable website keywords and reasonable keyword anchor text, the effect of SEO optimization will be greatly improved, and it will not affect the effect of soft text marketing promotion!
4: You should learn how to publish soft articles through hot events
Usually, when publishing soft articles, you must publish them from multiple different media, not just one website every day, which is not only bad for website optimization, promotion of readers of soft articles, but also bad for the coverage of soft articles. Usually, it is better to publish a soft article on five or six different platforms, and at least one soft article should be published every week. Although the cost is relatively high, but compared with baidu promotion, the effect is not only good, but also more conducive to website SEO optimization, unlike after finishing baidu promotion, once the bidding ranking is stopped, the website will fall into an abyss!
The soft-text marketing method of hot events doesn't seem very abstruse, but there are very few companies or webmasters who can really implement it, because they have the same defect, that is, they hope that soft-text marketing can achieve the same effect as blowing open the petals of ten thousand pear trees overnight, but in fact, soft-text marketing is also a long-term process. As long as you can persist for one year or two years, there will be quality in your website, products and corporate brand building.
some enterprises are not conspicuous in themselves, but their events are very newsworthy. For example, a small enterprise in the deep mainland was suddenly merged by a multinational company, because the media's attention to multinational companies made this small company attract much attention. In the microwave oven industry, Grans is in a monopoly position, which can reach the lowest price of similar products in the industry. However, a beautiful company that has never been involved in this industry suddenly entered this industry and set the price lower than Grans, which immediately became a news.