Nowadays, it is not easy to have your own territory in Tmall Mall. On the home page of Tmall Mall, I saw that if you want to open a flagship store, the store owner must be the brand (trademark) right holder or an enterprise holding an exclusive authorization document issued by the right holder to open a Tmall brand flagship store.
The so-called brand (trademark) right holder and the authorization certificate issued by the right holder generally mean that you must have the R trademark or the authorization certificate from the R trademark holder before you can open a Tmall flagship store.
The implementation of this system has undoubtedly reduced the chance of Tao brand trademarks being registered. However, it has also brought new problems to some companies: What should I do if my trademark application fails? It takes one and a half years to register a trademark. What should I do if I can’t download it? What should I do if I don’t have a ready-made registered trademark? This series of problems has brought a lot of trouble to those who want to enter the mall but don’t have a registered trademark.
As the qualifications for entering the mall have become stricter, many people’s applications to enter the mall have been rejected due to lack of registered trademarks and other reasons. The reporter learned from the trademark consultant here that judging from the inquiries and feedback from many customers in recent times, the reason why the mall was rejected was nothing more than the following reasons:
I have applied for Taobao Mall before. But it was returned by Taobao due to incomplete information; I had applied for Taobao Mall before, but it was returned by Taobao because the trademark was not within the selection range; I had applied for Taobao Mall before, but it was returned by Taobao because the brand positioning was inconsistent with the mall; I I have applied for Taobao Mall before, but because the data PS was blacklisted by Taobao, I cannot apply again.
‘The above reasons are common situations where registration in the mall is rejected. Due to the complicated procedures and long wait for trademark registration applications, many merchants have given up the idea of ????setting up in the mall. However, there are also smart people who choose to trade trademarks to quickly obtain the R trademark and successfully enter the mall. ’ said the consultant.
According to reports, due to the simplification and speed of trademark transfer, this method has now become a shortcut for merchants to successfully enter the mall. ‘On this trademark transfer platform, on average, 1 to 2 trademarks are successfully transferred every day. And these customers who buy trademarks can almost get their favorite trademarks in a short time. Of course, the chance of buying and selling trademarks in the mall is basically 100%. ’ said the consultant.
The author learned from Tmall that the current difficulty in entering Tmall Mall due to the lack of registered trademarks is not a one-sided problem, but a problem faced by China where the number of trademark registration applications has exceeded 10 million. A large-scale problem. The consultant pointed out that the number of trademark registration applications is increasing day by day, and in 2012 it exceeded the 10 million mark in one fell swoop. ‘However, the astonishing number of trademark applications has not brought good news to applicants. On the contrary, the number of rejections has greatly increased. '
The consultant said that the massive increase in the number of trademark applications has made the already difficult registration situation even worse. Coupled with the long-term existence of "stumbling blocks" such as the long wait of more than two years and objection review, I think Registering a trademark is not as simple as you think. ‘If it were really something that could be solved with 2,000 yuan, then there wouldn’t be the widespread ‘trademark demand shortage’ that is happening today. ’ said the consultant.
It is understood that with the transparency, simplification and speed of trademark transfer transactions, the transaction of buying and selling trademarks has become the mainstream of the market. Not only for entering Tmall Mall, the construction of an enterprise's own brand is also inseparable from a good trademark. With the trademark as a stepping stone, it is not far away to establish a good reputation.