First, the threshold of funds. Some people say that we should not be without 1 watts of funds. Because the general category requirements are that the registered capital of the company that opened the store is more than 1 million yuan (including 1 million yuan), it has been established for more than two years according to law, and it has the qualification of general taxpayer; Then pay the deposit, brand flagship store and specialty store: trademark 1, yuan, R trademark 5, yuan; Specialty store: trademark 15, yuan, R trademark 1 yuan, and technical service fees of 3, yuan and 6, yuan. In a word, the first condition for opening a Tmall store is money!

the second is the trademark threshold. With the continuous development of society, people pay more and more attention to the recognition and protection of the law, so brand and trademark products and services are also paid more and more attention. However, the Trademark Office receives tens of thousands of registered trademark certificates from all over the country every day, and the standards for trademark examination and approval are constantly improving, which brings great difficulties to trademark applicants. How long does it take to successfully register a trademark? Trademark registration time: the Trademark Office issued the acceptance notice for about 3 months; The Trademark Office shall complete the preliminary examination within 9 months from the date of receiving the application for registration; The notice period for the preliminary examination of trademark registration is 3 months; The time for trademark registration is about 13 months. However, the e-commerce market is ever-changing and the frequency of product upgrading is getting faster and faster, which means that the 13-month period is likely to miss the best opening time.

The Trademark Office issues the acceptance notice for about 3 months; The Trademark Office shall complete the preliminary examination within 9 months from the date of receiving the application for registration; The notice period for the preliminary examination of trademark registration is 3 months; The time for trademark registration is about 13 months. However, the e-commerce market is ever-changing and the frequency of product upgrading is getting faster and faster, which means that the 13-month period is likely to miss the best opening time.

in addition, even if the above two basic conditions are met, you can't successfully apply to settle in, because Tmall's slogan is Quality Tmall, which means that all businesses that can settle in Tmall now have certain brand influence, otherwise, it will be difficult to open a store in Tmall. Because of this, in the face of the development trend of e-commerce and the upgrading of online shopping consumption, more and more people join e-commerce online stores and choose online stores such as Tmall and JD.COM, so as to gain the advantage of opening stores. In the context of unable to achieve independent access, some people began to choose 51 smart enterprises. This kind of Tmall will transfer service providers, take over other people's shops and start business directly.