A good logo should have significant marking, broad adaptability, clever symbolism, high artistic quality, and convenience for publicity, as follows

(1) Significant Markiness.

The trademark should be simple and highly distinctive, and should be significantly different from other registered trademarks so that people can understand it at a glance and never forget it. Do not deliberately imitate or allude to the names or graphics of others, especially well-known trademarks, and try to avoid choosing flowers, birds, fish, insects, pavilions, famous mountains and rivers that people have long used in "botanical gardens", "zoos" or "building complexes" etc., and which “weak trademarks” with stronger narratives have actual meanings.

(2) Wide adaptability.

The name or graphic of a trademark must adapt to the trademark laws of various countries, consumer psychology, languages, customs, and religious beliefs of various ethnic groups; it must also adapt to various occasions (such as packaging and decoration, Various advertising media, used in enlargement, reduction, hollow, three-dimensional), etc. If a trademark is acceptable when used normally, but when it is used in a smaller size for some reason, due to the imbalance in the size of the trademark pattern, the original small characters are reduced to a blurry thin line that is unrecognizable. This kind of trademark cannot be called a trademark. For a good trademark.

(3) Clever symbolism.

Trademarks cannot directly represent the quality, main raw materials, functions, uses and other characteristics of the goods, nor can they be exaggerated or deceptive. However, trademarks cannot be far away from the fundamental attributes of the goods. Therefore, a good brand name should be rich in profound connotations and meanings, and be cleverly symbolic, such as "Hui Alai" brand sneakers, "Bailing" brand electronic keyboards, "Mitsubishi" brand cars, etc.

(4) High degree of artistry.

The shape of the trademark must be beautiful, novel and attractive, and have a unique artistic style, so that consumers can enjoy artistic beauty and make the goods marked with the trademark a good purchase target. For example, the "Lang" wine trademark is strong and conspicuous, the "CocaCola" trademark is smooth and eye-catching, and the "Lark" musical instrument trademark looks like a real lark, etc.

(5) Convenience of publicity.

As the saying goes: "Good wine also depends on shouting." Therefore, in addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine with clever language as the main sentence of advertising for advertising. , such as "'Golden Eagle' Bathtub, Bathtub Elite", etc. It can be seen that the cursive Chinese characters are not easy to write and remember, and the separate graphics are not convenient for calling and advertising, so they are not suitable for use as a trademark.

Legal basis:

Article 8 of the Trademark Law of the People's Republic of China

Anything that can distinguish the goods of a natural person, legal person or other organization from those of others Open signs, including text, graphics, letters, numbers, three-dimensional signs, color combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks

"The People's Republic of China and the People's Republic of China" Article 9 of the Trademark Law

The trademark applied for registration shall have distinctive features that are easy to identify and shall not conflict with the legal rights previously obtained by others.

The trademark registrant shall have The right to indicate "registered trademark" or registered mark

Article 56 of the Trademark Law of the People's Republic of China

The exclusive right to register a trademark shall be subject to the approval of registration. Limited to the trademark and the goods approved for use

Article 32 of the Trademark Law of the People's Republic of China

Application for trademark registration shall not damage the existing prior rights of others. rights, nor use unfair means to preemptively register a trademark that is already used by others and has certain influence.