Corporate Profile

Gome Electrical Appliances Holdings Limited (HKEx: 0493) is a comprehensive enterprise company listed on the Hong Kong Stock Exchange. The company is registered in Bermuda and its founder is Huang Guangyu. The current chairman of the board of directors is Zhang Dazhong. Gome Electrical Appliances has always been the leading electrical appliance industry in China. Authoritative data from CMM shows that Gome Group’s air-conditioning sales reached 6 million units in 2010. According to the China Electronics Chamber of Commerce’s monitoring of air-conditioning market share since 2006, Gome Group’s air-conditioning compound growth has maintained an industry-leading level and continues to rank firmly in the air-conditioning market. It ranks first in market sales share and is the number one air-conditioning channel in China. In addition, Gome Group took the lead in the industry through in-depth cooperation with upstream manufacturers, large-scale purchases, off-season payment and other measures. Gome Group's terminal air-conditioning retail prices continued to maintain a competitive advantage lower than other channels in 2011, and strived to achieve the peak air-conditioning season in 2011. On the occasion of the epidemic, suppress the rising prices of air conditioners and maintain low price levels of air conditioners. Gome Electrical Appliances Group adheres to the business philosophy of "small profits but quick turnover, service first", relies on accurate market positioning and continuously innovative business strategies, leads the trend of home appliance consumption, and provides consumers with personalized and diversified services. The Gome brand has gained widespread recognition in China Consumer favor. In line with the corporate development concept of "Businesses without borders, integration creates success", Gome Electrical Appliances maintains a close, friendly and mutually supportive strategic partnership with world-renowned home appliance manufacturers, and has become the largest partner of many well-known home appliance manufacturers in China. dealer.

Edit this section of the company’s development history

On January 1, 1987, Gome Electrical Appliances established the first store in Beijing with an area of ??less than 100 square meters, mainly selling various household appliances. Small shop. At present, Gome Electric Appliances has become a well-known trademark in China and has developed into China's largest national chain enterprise focusing on the retail of home appliances and consumer electronics products. At the same time, Gome ranks 22nd among global commercial chains. It has more than 560 directly-operated stores and more than 100,000 employees in more than 160 domestic cities such as Beijing, Tianjin, Shanghai, Qingdao, Chengdu, Chongqing, Xi'an, Guangzhou, and Shenzhen, as well as Hong Kong and Macau. It has become one of the many well-known home appliance manufacturers at home and abroad. The largest distributor in China. Among the top 30 chain stores in China in 2004 announced by the Ministry of Commerce, Gome ranked second with a value of 23.88 billion yuan, and once again ranked first in the home appliance chain; in the top 30 chain stores in China in 2005 announced by the Ministry of Commerce Among them, Gome Electric Appliances ranked second with 49.84 billion yuan, and once again ranked first in the home appliance chain, continuing to lead China's home appliance retail industry. At the end of 2004, Gome Electrical Appliances basically completed the network construction of the primary market in mainland China, while expanding to the wealthier secondary and tertiary markets, and set a goal of achieving sales of 120 billion yuan in 2008. In November 2003, Gome Electrical Appliances established a branch in Hong Kong. It has now successfully grown to seven branches, taking an exploratory first step in exploring overseas markets. It also indicates that Gome Electrical Appliances will eventually enter the international market. In June 2004, Gome Electrical Appliances was successfully listed in Hong Kong. In the selection of "2004 Rich Hundred Popularity List and Brand Influence", Gome Electrical Appliances ranked second among the most influential enterprises. In the course of 18 years of development, Gome Electric has continuously summed up its experience and formed the business philosophy of "Businessmen have no boundaries, and integration is the best"; it has created "modest industry leaders", "cost control experts", "consumer The brand image of "experts and service experts" and "supply chain management experts" has formed a talent strategy of "equal emphasis on selection, employment, training and retention". Today, Gome Electric Appliances is far ahead in the industry in terms of chain level, management level, operating performance and corporate culture construction. It has become the number one brand in China's home appliance retail industry and is on its way to "becoming the world's top home appliance retail chain enterprise." long-term strategic goals continue to advance rapidly. The company ranked 53rd in the 2006 Top 500 Chinese Enterprises jointly released by the China Enterprise Confederation and the China Entrepreneurs Association, and ranked 37th in the 2007 Top 500 Chinese Enterprises. In 2008, it ranked 5th in the "China's No. 1 Brand in Buyer Satisfaction" compiled by the World Brand Value Laboratory. In 2011, it began to accelerate its expansion and planned to open about 400 new stores. In September 2011, "Forbes" announced the list of the top 50 listed companies in Asia in 2011. Gome Electric ranked 14th, becoming the only home appliance retail brand in Asia selected.

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Edit this paragraph about the head of the company

Gome has developed into the absolute leader of China's home appliance retail chain in 20 years, which is closely related to the excellent personal qualities of the head Huang Guangyu. Inseparable connection. In 1986, 17-year-old Huang Guangyu (his name was Huang Junlie at that time) followed his brother Huang Junqin, took the 4,000 yuan he had saved in Inner Mongolia, and then borrowed another 30,000 yuan, and bought a business at No. 420 Zhushikou East Street, Qianmen, Beijing. A 100-square-meter storefront called "Gome" was a two-story building that first sold clothes and later imported electrical appliances. From January 1, 1987, the first "Gome Electrical Appliances Store" was officially launched to the end of 1995, the number of Gome Electrical Appliances Malls increased from one to 10; by the end of 2004, Gome Electrical Appliances had 10 stores across the country, Hong Kong and Southeast Asia. It has 190 stores; it reached 587 in 2006, with a total store business area of ??approximately 2.22 million square meters. In the first half of 2007, the number of stores nationwide has increased to 654, with operating profit of 894 million yuan. Why Gome has achieved such impressive results has absolutely to do with the personal qualities of Mr. Huang Guangyu, the head of Gome.

Strong leadership

1. Huang Guangyu is an extremely strong leader. In a special social environment like the 1980s, if a company wanted to succeed, it had to have an extremely strong leader. Under his leadership, there was almost no democracy within the company. Huang Guangyu is such a great leader. He is clear-headed, good at seizing market opportunities, and arbitrary. No one in the company is allowed to oppose him.

Ambition and great cause

2. The electrical appliance industry was chosen as Gome’s grand ambition. The "Gome Electric Appliance Store" located at the entrance of Qianmen Zhushi was formerly the "Gome Clothing Store", but the clothing business was not as prosperous as expected. Huang Guangyu said he didn't know much about clothing, because clothing has various differences in styles, fabrics, textures, specifications, seasons, etc., changes a lot, and trends update quickly. More importantly, he realized that he had no interest in learning this knowledge at all. His interest is in observing why his neighbor's home appliance business is better than his, and he is learning how other people do their electrical appliance business. Huang Guangyu is good at analyzing himself, carefully analyzing his strengths and weaknesses, using his strengths and avoiding weaknesses, and finally choosing the electrical appliance industry that can best utilize his strengths as Gome's grand ambition.

Competitive Strategy

3. In the late 1980s, it adopted a differentiated competition strategy. In the seller's market where supply is based on vouchers, the vast majority of state-owned merchants adopt the business method of "raising prices, wholesale in large quantities, in order to make huge profits". However, Huang Guangyu did the opposite and decided to "stick to retail and make small profits". The development path of "quick sales". Huang Guangyu possessed the shrewdness of a primitive businessman, coupled with his ability to assess the situation, and actually adopted a differentiated competitive strategy at that time, putting Gome on a rapid development path.

Economic Concept

4. The concept of market economy existed in the era of planned economy. When the state-owned stores' understanding of advertising was still based on the business philosophy of "only products that cannot be sold need advertising", Huang Guangyu was the first to think of using the "Beijing Evening News" to put up the slogan "Buy electrical appliances, go to Gome", every day Weekly magazine retail prices for electrical appliances. In order to avoid the situation where "consumers don't know where to buy products after seeing the advertisements", Huang Guangyu persuaded foreign manufacturers that used US dollars to advertise their products to cooperate with Gome in advertising, which not only reduced the manufacturers' advertising expenditures, but also allowed consumers to Then Huang Guangyu asked the manufacturer to give Gome some samples for display and open corresponding product counters so that customers can see and touch them and buy them on site.

Brand awareness

5. There was a strong brand awareness in the early 1990s. In 1993, Huang Guangyu unified several stores in Beijing, such as "Guohao", "Yahua" and "Henderson", into "Gome" and had his own brand. This move laid the foundation for Gome's future expansion. Huang Guangyu can be said to be one of the first domestic entrepreneurs to have "brand awareness".

Resigned as director

6. In January 2009, Gome Electric announced that Mr. Chen Xiao had been appointed as the chairman of the group and also served as the chief executive officer of the group. In January 2009, Effective on the 16th. The board of directors resolved to re-appoint Ms. Wei Qiuli as the company's executive director, effective January 16, 2009. Mr. Huang Guangyu has resigned as a director of the company, effective January 16, 2009.

Chen Xiao resigned as chairman of the board of directors

China News Service, March 9, Chen Xiao resigned as chairman of the board of directors, and Zhang Dazhong, the former founder of Dazhong Electric Appliances, took over.

Board of Directors Reorganization

Gome’s Board of Directors will stage the largest reorganization since its establishment in June 2011. Gome’s latest announcement revealed that on June 10, the company will hold an annual shareholders’ meeting to re-elect board members. Among them, Gome President Wang Junzhou, Vice President Wei Qiuli, and Huang Guangyu’s sister, Huang Yanhong, who is currently a non-executive director of Gome, will all withdraw. Re-elected. In addition, Gome also plans to authorize the board of directors to decide to issue an additional 5% of the company's shares. The announcement stated that the three people’s withdrawal from the board of directors this time was a normal rotation withdrawal in accordance with the company’s articles of association. According to reports, Gome's board of directors currently has 13 people. According to regulations, one-third of the current directors should retire by rotation at the annual shareholders' meeting every year. at the same time. The Hong Kong Stock Exchange stipulates that directors who have served for three years should retire by rotation, but those who meet the requirements for rotation can be re-elected. This time, Wang Junzhou, Wei Qiuli, and Huang Yanhong stated that they would not stand for re-election. The other two directors who should retire by rotation, Thomas Joseph Manning and Zou Xiaochun, are qualified and willing to be re-elected. Gome emphasized in the announcement that Wang Junzhou and Wei Qiuli will continue to serve as President and Vice President of Gome. The announcement mentioned that the vacancy left by Huang Yanhong as an independent non-executive director will be filled by Hong Kong senior lawyer Wu Weixiong. But the announcement did not mention new candidates to fill the two executive director vacancies. Gome's announcement also revealed that Zhang Dazhong, the current chairman of the board of directors, has not received any remuneration since taking office in early March, and his annual salary is likely to be only HK$600,000, and he does not enjoy any form of "bonus" bonus. In addition, Gome will also vote at this shareholders' meeting to re-give the board of directors the authority to issue additional shares that was rejected by the special shareholders' meeting last year. However, the proportion of the company's shares that the board of directors has the authority to issue additional shares will drop from 20% to 5%. In addition, the Gome shareholders meeting will also give the board of directors the power to decide to repurchase 10% of the company's shares. [2]

Edit this section of corporate culture

Gome’s mission

——Achieve quality life

Gome’s vision

Core values

——Corporate interests are above all else, dedication, gratitude, integrity, integrity, knowledge and action The core value of Guixingye's pursuit of excellence is the common belief of all employees of Gome. Gome believes that only by adhering to these six core values ??can we maintain the right direction in future development, truly become a world-class enterprise, achieve sustainable development, and ultimately achieve evergreen corporate foundations.

The way of operation

——The way of operation of innovation, openness, cooperation and competition is the basic guiding principle of Gome’s operation. It is a summary of past successful experience and a necessary condition for the future survival of the enterprise. system cognition. The success of Gome's operations depends on whether the company has sufficient innovation capabilities, whether it can maintain a continuous open mind, whether it can cooperate closely with upstream manufacturers, and whether it can continuously gain competitive advantages in the competition.

Talent concept

——Morality first, cultural recognition, selection of talents, fair competition, performance-oriented, clear rewards and punishments, unity and collaboration, mutual growth, human resources are the company’s first capital, Gome We always attach great importance to the construction of talent team. Gome adheres to the principle of "morality first, cultural identity" in selecting talents; adheres to the principle of "selecting talents and utilizing talents, fair competition" to appoint talents; adheres to the principle of "performance-oriented, clear rewards and punishments" to assess talents; adheres to the principle of "unity, cooperation, Cultivate talents based on the principle of "mutual growth".

Gome Spirit

——Hospitating guests like friends, serving happily, being resolute in words and deeds, being responsible, innovative and pragmatic, and striving for excellence. Treating guests like friends and serving happily is the service spirit of Gome. Gome people regard customers as friends, take serving customers as their greatest happiness, and make customers feel happy with proactive, meticulous, rigorous and thoughtful services. It is the execution spirit of Gome to be resolute in words and deeds, and to have the courage to take responsibility. Gome people must implement the company's various rules, regulations and administrative orders to the letter, be true to their words, be resolute in their actions, and dare to be responsible. Innovation, pragmatism and excellence are the working spirit of Gome. American people must be down-to-earth, pay attention to details, continue to learn, and improve every step of the way.

The symbol of Guomei

——Eagle The soaring eagle symbolizes the cultural character of Guomei and is the spiritual totem of all Guomei people. The character of the eagle embodies the American people's perseverance and fear of danger; keen vision and swift action; foresight and ambition; desire for innovation and courage to change. Americans are tenacious and unafraid of dangers, just like an eagle soaring into the sky. Wind, frost, rain and snow cannot stop its wings of pursuit, and lightning and thunder cannot shake its lofty heart. No matter whether it is the rapids and shoals when starting a business or the barriers in the chain expansion process, no one can stop the progress of Gome people. Americans have keen eyesight and quick actions, like an eagle spreading its wings and hitting the target with one strike. Gome's working style has always been vigorous and resolute, which is reflected in its behavior by being good at thinking and acting. As an employee of Gome, you must think diligently and respond quickly to your work. Americans are far-sighted and have lofty ambitions. They are like eagles flying high in the sky. In front of them are not small branches, but the entire sky. Gome has pioneered the Chinese home appliance retail chain business and is closely related to the revitalization of China's home appliance industry; Gome's goal is to revitalize the national industry, open up the international market, and become the world's number one in the home appliance retail industry. American people are eager to innovate and have the courage to change, just like an eagle taking the initiative to pluck its feathers, trim its beak and fly again. Gome has the courage to change old habits and traditions, put down its burdens, learn new things, constantly pursue higher goals, and create a new future. This is the guarantee that Gome will remain among outstanding enterprises for a long time, and it is also the guarantee that Gome will maintain its vitality forever. .