Definition of brand and trademark
A brand is a name, term, mark, symbol and design, or their combination, with the purpose of identifying a seller or seller's products or services and distinguishing them from competitors' products and services. Trademark is a sign used to distinguish one operator's brand or service from other operators' goods or services.
The relationship between brand and trademark
Trademark is one of the components of a brand. Trademark is the legal defense line to protect the brand, which belongs to the bottom line category. Registered trademark does not mean the formation of this brand, but the first step to protect the brand must be registered trademark. The two are closely related and inseparable.
Value sources of brands and trademarks
Whether a brand is valuable depends on whether consumers approve a product or service. Only widely recognized brands are more valuable, but the value of trademarks mainly comes from their legitimacy, and trademarks protected by the state are valuable.
Composition of brand and trademark
Brand is composed of trademark, word of mouth, culture, product and service quality, but brand is composed of graphics, numbers, sounds and words.
Protected areas for brands and trademarks
Brands have no national boundaries, but according to the Trademark Law, trademarks successfully registered in China are not protected abroad.
Examination and approval procedures for brands and trademarks
The brand does not need to be approved by the official department, but can be decided by the enterprise itself. However, if you want to use a trademark, you must go through a formal process and be approved by the Trademark Office before you can use it. The period is more than one year, and the trademark cannot be changed without authorization. If you need to change, you must go to the relevant departments to perform the change procedures.