In 193, Xian Guansheng, a 16-year-old Cantonese, drifted to Shanghai as an apprentice alone, and started selling snacks such as candied fruit, dried fruit and melon seeds. After 7 or 8 times of business suspension and opening, I finally opened a food shop called Taotaoju next to Yi 'an Tea House on Nanjing Road, and changed my name to Xian Guansheng.
In p>1918, just when Taotaoju was just getting better, it was devastated: Yongan Company wanted to build a building here and swallowed up the land. Tao Taoju had to move to Nanshi, Shanghai, and another name was Guanshengyuan.
in p>1923, Guanshengyuan was reorganized into a company limited by shares. The following year, the trademark of "Sheng" was registered. Since then, the moon cakes of Guan Sheng Garden in Xian have not only opened his Guan Sheng Garden to Nanjing Road, but also the main streets in Shanghai have shops in Guan Sheng Garden. Guanshengyuan's products have also added new products such as moon cakes, canned jam and almond dew on the basis of Pei-Mui Chan and beef jerky.
in p>1933, he led the heads of various departments to visit Japan, and was inspired. After returning to China, he made apricot soft candy, fish skin peanuts and other products, which were the first products in China and exported to Southeast Asian countries.
In p>1934, shortly after the movie queen Hu Die advertised Lux soap, she was invited by Xian Guansheng to cut the ribbon at the moon cake fair in Guanshengyuan, Chongqing, and asked her to take a photo with the extra-large moon cake in Guanshengyuan. Subsequently, Xian Guansheng made this photo into a huge advertisement, and wrote: Only China has this star, and only Guansheng Garden has this moon cake for five years. After that, Xian Guansheng won the reputation of "Moon Cake King" in Shanghai.
When the "August 13th Incident" broke out in p>1937, Xian Guansheng donated a large number of anti-Japanese soldiers who fought bloody battles with food. At that time, General Feng Yuxiang specially wrote the words "Modern Honggao" for Xian Guansheng to encourage his patriotic actions. After the fall of Shanghai, Xian Guansheng moved his factory to Chongqing and Guiyang to continue production. It was not until the victory of the Anti-Japanese War that it moved back to Shanghai.
By 1949, Guanshengyuan had set up 37 branches all over the country, which had developed into the largest food enterprise in China at that time.
in p>1956, Guanshengyuan was a public-private partnership. Guanshengyuan Co., Ltd., which is controlled by Xian's family, disintegrated, and the Shanghai headquarters was "divided into three parts". The branch enterprises in all parts of the country were subordinate to the localities and had nothing to do with Guanshengyuan in Shanghai. At present, nearly 1 Guansheng Gardens, including Chongqing, Nanjing, Guiyang, Kunming and Chengdu, have historical traces of Xianguansheng. In Shanghai, there are also industrial crown gardens and commercial crown gardens. Across the country, there are also many Guansheng Gardens that have not unified the font size.
In p>1972, Premier Zhou Enlai presented white rabbit toffee as a gift to President Nixon.
In p>1993, Shanghai Guanshengyuan Food United Corporation merged with Shanghai Guanshengyuan Food General Factory, Shanghai Tianshan Huimin Food Factory and Shanghai Huashan Food Factory to form Guanshengyuan (Group) Corporation with integrated asset management, mainly producing two series of products: candy and bee products. In that year, the total net assets were 8 million yuan, the sales income was 29 million yuan, and the export earned 1.1 million dollars. The group company established the management mode of the second-floor center. The White Rabbit trademark was recognized as the first batch of well-known trademarks in China. Shanghai Danone Biscuit Food Co., Ltd. was established by joint venture with France Danone Company. In 1995, Guanshengyuan (Group) Corporation merged with Shanghai Fermented Food Company to form a new Guanshengyuan (Group) Corporation and set up a board of directors. Invested 1 million yuan to establish Shanghai Guanshengyuan Quaker Oatmeal Co., Ltd. together with Quaker Company of the United States. Established Guanshengyuan Newspaper and held the first Guanshengyuan Staff Games, which will be held every two years thereafter. In 1996, Guanshengyuan (Group) Co., Ltd. was restructured and established after the merger of Shanghai Industrial and Commercial Guanshengyuan and the unification of its brand name. Create and foster a number of brand companies with brands, products, markets and benefits, and at the same time implement major industrial restructuring. Three bankrupt enterprises (New Fermentation Factory, Shanghai Alcohol General Factory and Shanghai Brewery) merged two enterprises (Huaguang Brewery and Yimin No.4 Factory) and reduced one enterprise (Shanghai Bread Factory). Introduction of foreign capital and joint venture with Japan Taisho Pharmaceutical Co., Ltd. to produce Baomeida health care products (later renamed as Power Health Care). The group company has established the management framework of "three-tier center". In 1997, Guanshengyuan became a shareholder of Fenghua State-owned shares after its backdoor listing.
In p>1998, Shanghai Tobacco (Group) Company and Shanghai Light Industry Holding (Group) Company jointly invested in Guanshengyuan, and the new Guanshengyuan (Group) Co., Ltd. was unveiled. Main products: candy, bee products, alcohol, condiments, flour products, frozen food, beverages and other more than 2 series of more than 2, varieties. The net assets of the enterprise are 1.16 billion yuan, the sales income is 5 billion yuan, and the foreign exchange earned by export is 11 million dollars. Guanshengyuan exclusively sponsored the 6th Shanghai International Football Championship. Carry out ISO92 international quality certification in an all-round way within the Group. Hold a seminar on the development strategy of Guanshengyuan Group towards the 21st century. Group companies put forward centralized brand management strategy and formulated brand management regulations. In the company, unified company standard, unified enterprise name, unified base color, unified business cards, envelopes, stationery, product packaging boxes, and unified VI standard combination are implemented. In 2, "Guanshengyuan" trademark was awarded as a well-known trademark in China, thus Guanshengyuan Group became the only enterprise group in China with two well-known trademarks in China. Reform the system of Shanghai Institute of Industrial Microbiology and set up Guanshengyuan Group Technology Center. Intensive management was carried out, and the fund settlement center of Guanshengyuan Group was established. The intelligent and modern Guanshengyuan office building was built and moved into use. In 21, the group company put forward that the transfer from asset management to product management is the basic strategy for the sustainable and healthy development of Guanshengyuan in the new century. And held a large-scale seminar on "Green Guanshengyuan New Century Development Forum". General Manager Weng Mao put forward the business philosophy of "green, borderless and sustainable management". On behalf of China food industry, Guanshengyuan participated in the preface and exhibition of "Achievements of Reform and Development of State-owned Enterprises and Technological Innovation". In 22, "Guanshengyuan" and "White Rabbit" trademarks were recognized as "Top Ten Favorite Trademarks" and "Top Ten Most Recognized Trademarks" respectively. The group company cooperated with the world retail giant Wal-Mart to become its candy supplier. The automatic production line project of white rabbit was successfully transformed. White rabbit toffee obtained the first batch of registration certification of origin mark in Shanghai.