Not the same.

1. Product types: Douyin live broadcast rooms mainly sell light luxury consumer goods such as beauty, clothing, accessories, household items, etc. Taobao is a shopping platform that sells all categories, covering various product types, including Food, home appliances, digital, household, office supplies, automobiles, etc.

2. Channel value: Douyin live broadcast room product sales focus more on the fission and accumulation of IP traffic, drawing users into the live broadcast social circle system maintained by themselves, and giving the value of the IP traffic library At another level of improvement, Taobao pays more attention to the dual magic of source cost and sales profit, and takes into account both price and quality.