Jiaxing Zongzi is a Han folk food during the Dragon Boat Festival. The history of Zongzi being popular in Jiaxing can be traced back to the Ming Dynasty at the latest. Volume 1 of "Wanli Xiushui County Chronicles" of the Ming Dynasty says: "During the Dragon Boat Festival, people put on talismans, hang mugwort, millet, and drink Puhuang wine. Women make human-shaped figures and wear them, saying Jianren, and young people tie colorful ropes on their arms." "Chongzhen Jiaxing County Chronicles of the Ming Dynasty" "Volume 15 says: "The fifth day is the Dragon Boat Festival, the medicinal herbs are collected first and the corn millet is eaten." Moreover, with the inheritance and development of folk customs, the skills of making rice dumplings have also become increasingly mature. Volume 1115 of the Ming Dynasty's "Continuation of the Sikuquanshu" (215·Zibu·Pulu Category) (Shanghai Ancient Books Publishing House, 1995 edition) "Yi Ya Yiyi" Volume Two (written by Han Yi of the Ming Dynasty) Volume 1115 (Shanghai Ancient Books Publishing House, 1995) : "Zongzi - use glutinous rice washed out, stuffed with dates, persimmons, rolled ginkgo and red beans, and wrapped in wild rice leaves or Ruo leaves." "Another method: soaking rice with moxa leaves and wrapping it is called moxa-flavored rice dumplings. When cooking rice dumplings, they must be cooked with rice firewood ash. It is also useful to cook the rice dumplings with a little lime to make the leaves green and fragrant. "In the Qing Dynasty, Jiaxing folk customs of eating rice dumplings during the Qingming Festival and Dragon Boat Festival became more specific and rich. In the Qing Dynasty, Xiang Yingwei, Wang Shou and Wu Shoufu supplemented "Ancient Grass Miscellaneous Knowledge", Volume 1 says: "On Qingming Day, people climb wicker sticks to insert plutonium into the house, and the children's hair is decorated with willow leaves. It is customary to go to the tomb before and after this day to offer sacrifices. Paper money is burned; villagers gather to watch and share millet. "On the double day, cinnabar talismans are placed between the beams to ward off evil spirits, and sunflowers and mugwort leaves are offered in gall bottles. At noon, the ladies drink calamus and realgar wine." , hairpin beam decoration, Jianren talisman; gongs and drums are played in the market, black-faced Zhongkui and red-bearded Tianshi are dancing; Nanhu is watching the boat race. No cold clothes can be given away'". Juan Sanyun: "On the Cold Food Festival, there are green rice dumplings and gray rice dumplings. The villagers make cocoon balls, which are shaped like cocoons, to pray for silkworms. On the Beginning of Summer, there are malt balls; on the Dragon Boat Festival, there are Dragon Boat Festival rice dumplings; on the Chinese Valentine's Day, there are steamed buns and oil dumplings. Mid-Autumn Festival has meat and vegetable moon cakes; Double Ninth Festival has chestnut cakes with small red flags on all sides; the twelfth lunar month has rice dumplings and red bean rice; New Year has rice cakes, ingots, longevity peaches, etc. "Until the late Qing Dynasty, in urban and rural areas of Jiaxing, every festival was celebrated. During the New Year, Qingming Festival and Dragon Boat Festival, almost every household makes rice dumplings. Not only is it used as a seasonal food for my family, but it is also given as a gift to relatives and friends, and it has even become a daily snack food for ordinary people. Shops specializing in selling rice dumplings have appeared in many towns. Volume 2 of "Gu He Miscellaneous Knowledge" says: "[Blessed and Increased] The four gates of He City have different scenery. In the past, there was a proverb that said, 'The north gate has rice dumplings, the south gate has big rice dumplings, the west gate has beggars, and the east gate has airs.' The north market is in the direction of Duomi; the south market is very short and only leads to the village. There are no big shops and only small businesses selling porridge and cake dumplings. A certain shop has the largest rice dumplings, and people in the countryside are flocking to it." It can be seen that at that time, zongzi had become a popular among the people. Wide range of cuisine.

In addition to the important influence of traditional customs on the popularity of Jiaxing Zongzi, the long and splendid dim sum culture in Jiaxing has also promoted the development of Zongzi making techniques. Jiaxing rice dumplings are deeply influenced by the production techniques of "Jiahu Xidian" tea food. In the middle of the Ming Dynasty, the food in Eastern Wu and Western Zhejiang was rich and luxurious. The tea food in Jiaxing and Huzhou was rich in variety and very delicate and delicate. It was called "Jiahu Fine Points" and was famous in Jiangnan. Zhou Zuoren's article "Re-Talk About Dim Sum in the North and South" states: "There are two commonly used sentences on dim sum signs. I would like to borrow them and use them here. It seems appropriate. The north can be called 'official tea and food', while the south is 'Jiahu fine points'..." By the end of the Qing Dynasty, there were countless varieties of tea food, and Zongzi was one of the representatives.

In the second episode of the CCTV documentary "A Bite of China", the aroma and deliciousness of Jiaxing rice dumplings are vividly displayed. Many merchants on Taobao took advantage of this to promote the product: When a reporter searched for the word "tip of the tongue", more than half of the results pointed to "Jiaxing Zongzi". These rice dumplings are usually vacuum packed and have a shelf life of 6 months at room temperature. Among the many flavors, egg yolk rice dumplings became the sales champion, followed closely by bean paste and fresh meat rice dumplings. In the early years of the Republic of China, a group of people from Lanxi, Zhejiang Province came to Jiaxing. They ran a cotton-splitting business in winter. In spring and summer, they picked up rice dumplings and went around the streets selling rice dumplings. In the 10th year of the Republic of China (1921), Zhang Jinquan opened the first "Wufangzhai Zongzi Shop" at No. 6 Zhangjialong. A few years later, two Jiaxing natives, Feng Changnian and Zhu Qingtang, opened two "Wufangzhai" rice dumpling shops in the same lane. The three shops were named "Rongji", "Heji" and "Qingji" respectively. Fierce competition in the selection of materials and craftsmanship of rice dumplings has made rice dumplings increasingly mature and formed distinctive characteristics - "glutinous but not mushy, fat but not greasy, fragrant and glutinous, delicious, moderately salty and sweet", which has become famous The "Zongzi King" of Jiangnan. In 1956, the three stores merged into one "Jiaxing Wufangzhai Zongzi Store", which has been passed down to this day.

Wufangzhai Zongzi is known as the "King of Jiangnan Zongzi". It is famous for its glutinous but not rotten, fat but not greasy, tender meat, fragrant and moderately salty and sweet. Wufangzhai rice dumplings are made according to traditional craft recipes and are very particular about the selection of ingredients. The meat rice dumplings use high-quality white glutinous rice, lean hind leg meat, Huizhou Fu Ruo, and the sweet rice dumplings use high-quality red beans "Dahongpao". Through ingredients, It is refined through multiple processes such as seasoning, bandaging, and steaming. Jiaxing Wufangzhai rice dumplings are available in dozens of varieties including meat rice dumplings, bean paste, and egg yolk. From 1987 to 1989, they won the "Jade Rabbit Award" for provincial famous snacks and premium products, the "Gold Medal of the First China Food Expo", and the "Jade Rabbit Award" of the Ministry of Commerce for three consecutive years. Golden Tripod Award". Today, Jiaxing Wufangzhai rice dumplings are loved by tourists because of their delicious taste, easy portability and convenience to eat, and are known as "Oriental fast food". In 1995, the newly built Wufangzhai Zongzi Factory covering an area of ??20 acres put the zongzi production on the path of large-scale and intensive development. In 1997, the scale of zongzi production was expanded again, with the daily output reaching 500,000 zongzi. At the same time, the products have also developed from a few types to nearly a hundred now. The products are exported to Japan, Southeast Asia and other places, and have also won the first domestic product quality award, the 96 China Food Expo gold medal and other honorary titles. Jiaxing is rich in rice dumplings, and Wufangzhai is the most famous rice dumpling in Jiaxing. More than 50 years ago, people put the laurel crown of the Zongzi King on its head. The small Zongzi has become a symbol of Jiaxing, the hometown of rice, to a certain extent. It is known as the representative of food culture and the messenger of foreign exchanges. The origin of the "Zhenzhen Laolao" brand can be traced back to 1939. Mr. Feng Changnian, the founder of Jiaxing Zongzi (note: recorded in "Guhe Miscellanies") hung up the "Zhenzhen Laolaohe Ji Laowu Fangzhai" in the old Zhangjialong. " brand (the lawyer looked up the industrial and commercial registration of Feng Changnian's "Heji" Zhenzhen Laowu Fangzhai Zongzi in 1939 in the industrial and commercial archives). At that time, there was a Rongji Zongzi shop opposite Feng's house and a Qingji Zongzi shop to the west. All three of them have the "Wufangzhai" brand. In 1956, He Kee, Rong Kee and Hing Kee merged to complete the public-private partnership restructuring and established "People's Restaurant". Yao Jiuhua, the public representative, is the manager, and Feng Changnian, the private representative, is the deputy manager.

In 1978, during the reform and opening up, Feng Changnian returned to his old business and sold "Feng Changnian Zongzi" one pot at a time. His legitimate son Feng Yueming grew up in a rice dumpling shop and later worked at Jiaxing Wufangzhai Zongzi Factory. It can be said that he was deeply involved in every aspect of making rice dumplings. At the end of 1993, after retiring as the legal representative of Wufangzhai Zongzi Factory, Feng Yueming founded Changji Food Co., Ltd. with his father, and registered the "Zhenzhen Laolao" trademark in 1997. In 2003, the company completed the joint-stock restructuring of the company and established Jiaxing Zhenzhen Laolao Food Co., Ltd. The entry of major shareholder and general manager Shao Jianguo brought new management concepts to the company and broke the traditional model of family-style zongzi management. "Zhen Zhen Lao Lao" began to rise from the ashes.

From the origin of rice dumplings to the customs of the Dragon Boat Festival, rice dumplings are the food with the most profound cultural heritage in Chinese history. Zongzi, as the most representative local specialty in Jiaxing, has influence throughout the country [1].

Since Mr. Feng Changnian founded the "Zhenzhen Laolao" brand in 1939, despite the changes in the world, two generations of the Feng family have always had a relationship with Zongzi. His legitimate son Feng Yueming has been eating Zongzi since he was a child. The boss of the store can be said to be very familiar with every aspect of making rice dumplings, and has inherited the excellent craftsmanship of Jiaxing rice dumplings. The traditional flavor characteristics have become an outstanding representative of Jiaxing rice dumpling brand and food culture.

The take-off of the "Zhenzhen Laolao" brand is due to the development of Jiaxing rice dumpling culture. While developing, the company is aware of its own responsibilities. "Zhenzhen Laolao" put forward the brand strategic development idea of ??walking on two legs, "one leg catches up with the speed of life and connects large supermarkets with modern production standards, and the other leg carries forward the traditional rice dumpling culture so that modern people can find "Return to the authenticity of grassroots culture." To this end, "Zhenzhen Laolao" has opened a number of brand restaurants in urban areas, insisting on on-site operations from wrapping to steaming traditional rice dumplings, allowing diners to experience the production of rice dumplings and the integration of Jiaxing rice dumpling culture. Perfect combination. Jiaxing Sanzhenzhai Food Co., Ltd., one of the top ten brands of rice dumplings, was founded in 1848, a Chinese time-honored brand, a product protected by the National Mark of Origin, a national protected trademark, a famous trademark in Zhejiang Province, a well-known trade name in Zhejiang Province, a product trusted by consumers nationwide, China International Agricultural Expo famous brand products, Zhejiang Province's backbone agricultural leading enterprises.

Jiaxing Sanzhenzhai Food Co., Ltd. is a Chinese time-honored food processing enterprise founded in the Daoguang period of the Qing Dynasty and has a history of 160 years. It is located in Wuzhen, a famous cultural town with thousands of years of history in the hinterland of the fertile Hangzhou, Jiaxing and Huzhou plains in the lower reaches of the Yangtze River Delta. It has a profound cultural heritage and a long tradition of food culture. "Sanzhenzhai" is a Qiba that is infiltrated and cultivated in this soil. The products processed and produced by "Sanzhenzhai" have strong local dietary characteristics, especially the sauce-braised meat and poultry products, which have been famous in Jiangnan for more than a hundred years because of their exquisite selection of materials, unique formulas, exquisite skills, orderly inheritance and long history. Jiang (Su), Zhe (Jiang), and Shanghai (Shanghai) are famous. It was once well-known as a gift for literati and elegant people. Its products have the characteristics of beautiful color, fresh and tender taste, crispy and not greasy aroma, and the unique characteristics of "not going rancid in the middle of summer and not freezing in severe cold", so it is known as the "King of Braised Food". To this day, the old store of "Sanzhenzhai" more than 100 years ago is still open on the bustling streets of the ancient town. It welcomes customers, has a prosperous business, and is highly praised by customers. The "Sanzhenzhai" brand of sauce-braised poultry products has also won the honor of being one of the few registered and protected by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.

After generations of people working tirelessly, diligently and frugally for more than a hundred years, the company has gradually developed to now have more than 350 highly qualified employees and an area of ??more than 90 acres (about 6,000 square meters). It has a high-standard food processing factory of 25,000 square meters, a cold storage of 2,500 tons, and multiple sets of advanced food processing equipment and assembly lines. The company has a complete quality management system and has successively passed ISO9001-2008 quality management system certification, HACCP food safety control system certification and official verification and QS food safety market access certification, becoming a first-class local enterprise that has begun to take shape as a modern food processing enterprise. .

In the process of development and growth, through its own efforts and the support and encouragement of governments at all levels, "Sanzhenzhai" has successively won the title of a well-known trade name in Zhejiang Province, a leading agricultural enterprise in Zhejiang Province, and an agricultural science and technology enterprise in Zhejiang Province. , the company's science and technology research and development center was recognized as Zhejiang Province Science and Technology Research and Development Center. The "Sanzhenzhai" trademark has been recognized as a famous trademark in Zhejiang Province, and its products have won many national and provincial gold medals for high-quality agricultural products, and honorary titles such as "Consumer Trustworthy Products". In 2006, the China Brand Research Institute evaluated the intangible assets of Chinese time-honored enterprises. During the evaluation, the estimated value of the "Sanzhenzhai" brand reached 122 million yuan, and the "Sanzhenzhai" company ranked 64th in the top 100 rankings of more than 430 "Chinese time-honored" companies across the country.