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Tieba Club Encyclopedia Business Card

Tieba Club Tieba Club is a platform that is spontaneously created, managed and communicated freely by bar friends. The creator can automatically Becoming a forum owner will provide you with a more private space and more flexible permission settings than a public forum, making it more suitable for small group communication. In addition to supporting Tieba's original functions such as posting, voting, uploading pictures, and creating calendar events, Tieba Club has many unique features compared with ordinary Tieba.

Table of contents

Featured functions

How to create a club

Function within the club

How to join the club

How to invite others to join the club

Invite friends to join

Club management background

Edit the special functions of this section

1. All clubs adopt a member posting system, and can flexibly set attributes such as whether the club can be browsed and displayed publicly, and whether it can apply to join, helping users create a more private and free communication space. 2. The creator of the club can automatically become the owner and have full management rights over the club. 3. You can freely modify the club's name, introduction, directory, labels and personnel titles, and support posting in traditional Chinese characters, allowing you to have more fun and excitement in the club. 4. The setting method of the club management team is more flexible. Permissions such as deleting posts, banning, uploading pictures, and managing members can be freely selected and assigned, allowing the club to be managed more effectively. 5. Provides a variety of member invitation functions to help your club accumulate popularity and find more like-minded friends through it. [1]

Edit this paragraph to create a club

During the initial testing period of the club, Tieba Club will only issue test invitations to a certain number of users, and members who receive the invitation will be created Club Permissions. After the club is officially opened, members who have registered for half a year can create a club: You can enter the club creation page in the following ways: A. Under "My Club" in the login status bar on the right side of the homepage, if you have permission but have not yet When creating a club, you will see the link "Create a Club". Click it to open the club creation page: B. If you have permission to create, open "My Club" in your personal center and you will see "Create a New Club" link, click to open the club creation page: C. When you have permission to create a club, the "Create a new club" link will also appear on the club directory page. (Tieba users who have registered for more than one month will automatically have the right to create a club.)

Edit the club functions in this paragraph

The layout of the club is roughly the same as that of ordinary Tieba. The following main functions are provided for club members: 1. Browse and publish posts. Pictures, videos and emoticons can be inserted into posts, and signature files are also supported when posting. 2. Initiate and participate in voting. By default, all members can initiate voting and participate in all voting within this club. 3. Picture gallery, calendar, custom links and other modules on the right. Module content is constructed by the bar owner or members with corresponding permissions, and can be browsed by all members.

Edit this paragraph how to join the club

A club can be set by the creator to allow applications to join or can only be joined by invitation. 1. If the club allows applications to join, you can apply in the following ways depending on the nature of the club: A. If the club is a public club (you can browse the content of the club). Click the "Apply to Join" button at the top right of the post browsing page or on the posting box to submit your membership application. B. If the club is a private club (only members can browse), you can only see the following page. Click the "Apply to Join" button to submit an application to the club owner. 2. If the club requires an invitation to become a member, you can only join the club after receiving an invitation from the club management team.

Edit this paragraph to invite others to join the club

1. Import Baidu friends to the invitation list to import your Baidu friend list (you only need to put a √ above the friends you want to invite) OK) 2. Import MSN contacts to the invitation list. You can import the contact list on your MSN (by importing MSN friends and send invitation links in real-time conversation) 3. Import the address book of the mailbox to the invitation list. Supports various common mailboxes such as (Send the invitation link by email by importing your mailbox address book) 4. Send the invitation link through link invitation and other chat tools (invite through real-time conversation, which is also the most commonly used, not limited to friends) 5. Send an email invitation directly to the other party Send an invitation email to your email address (any friends can be invited directly by sending an email)

Edit this paragraph to invite friends to join

1. If you have the permission to invite members in the club, just You can now invite friends to join the club. On the upper right side of the club's post list page, click the link with the number of members in the club to enter the member center: 2. Click in the member center to switch to the "Member Invitation" page, where you can choose different ways to send invitations to your friends. The club management backend provides club owners with convenient and comprehensive management functions

Edit this section of the club management backend

1. Basic information about the club. Here you can see the club's name, introduction, directory, labels, attributes and other information, and you can also modify various settings. 2. Club member management. Here, the bar owner can set various levels of titles and the permissions of each title for the members of the bar. A. By default, the system provides three titles: bar owner, bar owner, and editor. Click the "Edit" button after each title to set the title name and permissions. Click the "Add Title" link to add a new title and set its permissions. B. Switch to each title to add or remove members from this title. 3. Club management log. After the club upgrade on June 9, the club has the function of viewing deleted posts, bans, pins, boutiques, members, titles, photo albums, pictures, and calendars. Previously, only ban records could be viewed. 4. Club basic information June 9 After the club is upgraded, it will provide the club image setting function for creators and bar owners to help everyone create a club with a distinctive personality. 5. Transfer/disband the club. If you have created a club but no longer want to continue to perform the duties of the creator for various reasons, We also offer you the ability to transfer or dissolve your club. A. Transferring a club: The transferor must be a user who is qualified to create a club but has not yet used the creation permission, and must be a member of this club. The transfer will take effect after the other party agrees. After the transfer, the transferee once again has the permission to create a club, while the transferee's creation permission is occupied and cannot create a new Tieba club. On the lower right side of the management panel, click the link "Transfer Club". Fill in the relevant information and you can transfer the club to the user of your choice. B. Disband the club: After the club is disbanded, it will no longer be accessible, posts, pictures, etc. cannot be retained, and the permissions and memberships of users in the club will also disappear automatically. On the lower right side of the management panel, click the "Disband Club" link. Enter the password of your Baidu account on the pop-up prompt page and click "OK" to successfully dissolve the club.

Tieba Encyclopedia Business Card

Tieba Tieba is an independent brand of Baidu and the world's largest Chinese community. The idea of ??Tieba came from Baidu CEO Robin Li. In December 2009, Baidu's trademark ownership of "Tieba" was officially approved by the Trademark Office of the State Administration for Industry and Commerce. At the same time, the independent domain name tieba.com was also officially launched.

Baidu Tieba homepage: /

Directory

Introduction

Main products 1. Tieba

2. i Tieba

3. Tieba Magazine

4. Tieba Club

Open platform 1. Interactive marketing platform: "Baidu Lighthouse"

2. "Star Open Platform"

3. "Media Open Platform"

Value 1. Create a new community model

2. The origin of the Internet cultural phenomenon

3. The rise of community openness< /p>

Usage

Development History

Baidu Tieba will launch social games to explore and win with third-party ***

Competing with Weibo but Different positioning

Introduction

Main products 1. Tieba

2. i Tieba

3. Bar magazine

4. Tieba Club

Open platform 1. Interactive marketing platform: "Baidu Lighthouse"

2. "Star Open Platform"

3. "Media Open Platform"

Value 1. Create a new community model

2. The origin of the Internet cultural phenomenon

3. The rise of community openness< /p>

Usage

Development History

Baidu Tieba will launch social games to explore and win with third-party ***

Competing with Weibo but Different positioning

Expand and edit this paragraph's introduction

Tieba is an independent brand under Baidu and the world's largest Chinese community. Tieba has been online since December 3, 2003. The idea of ??Tieba came from Baidu CEO Robin Li: to establish an online communication platform based on search engines, so that people who are interested in the same topic can gather together to easily communicate and communicate. Help each other. Tieba is a theme communication community based on keywords. It is closely integrated with search to accurately grasp user needs. Through the keywords entered by users, it automatically generates discussion areas, allowing users to immediately participate in communication and publish what they are interested in. Information and ideas on the topic. This means that if a user is interested in a certain topic, he can immediately establish a corresponding discussion area on Tieba. Tieba's mission is to bring like-minded people together. Since its establishment, Tieba, an open community based on interest keywords, has achieved great success and has become the largest Chinese community in the world. In December 2009, Baidu's trademark ownership for "Tieba" was officially approved by the Trademark Office of the State Administration for Industry and Commerce. At the same time, the independent domain name tieba.com was officially launched.

Edit the main products of this paragraph

1. Tieba

Tieba is an interactive platform that gathers like-minded people based on topics of interest. The establishment of Tieba relies on search engine keywords. Whether it is a popular topic or a niche topic, it can accurately gather a large number of like-minded netizens to show off their own style and make close friends. The Tieba directory covers all aspects of society, life, celebrities, entertainment, sports, etc. It is the world's largest Chinese communication platform. It provides people with a free online space to express and exchange ideas, and brings together like-minded netizens.

2. i Tieba

i Tieba is the user’s personal center in Tieba. Here, you can record your mood and latest news, follow various experts on Tieba, and gain information about yourself. fans. Through close interaction with other users, a stable friend relationship is formed, making Tieba life more colorful. You can also follow your favorite Tieba according to your personalized needs. The latest high-quality posts, pictures, videos, popular reposts and other content can be obtained through i Tieba. Through i Tieba, you can also follow your friends’ every move in Tieba, including the use of props, game applications, bar services and other dynamics, which enhances the practicality and user stickiness of the platform.

3. Bar Magazine

"Ba Magazine" is different from traditional electronic magazines. Tieba's "Ba Magazine" has a very low threshold in terms of production and sharing, which is not only convenient for users to browse and read , and facilitate search engine indexing and widespread dissemination, thereby meeting the needs of netizens to obtain high-quality information through Internet searches to a greater extent. This service is considered by the outside world to be an innovative move in UGC (user-contributed content).

4. Tieba Club

Tieba Club is a platform for users to create, manage and communicate freely. The creator can automatically become the owner of the bar, which is better than public Tieba Club. It has a more private space and a more flexible permission setting method, which is more suitable for small group communication. In addition to supporting Tieba's original functions such as posting, voting, uploading pictures, and creating calendar events, Tieba Club has many unique features compared with ordinary Tieba.

Edit this paragraph open platform

1. Interactive marketing platform: "Baidu Lighthouse"

"Baidu Lighthouse" is the first domestic interactive marketing product launched by Tieba for partners in 2009. It effectively helps companies gather consumers, influence and guide, and interact. marketing. Companies using "Baidu Lighthouse" can interact closely with potential consumers through videos, pictures, voting, posting, etc., and conduct interactive marketing such as promotional information release, online voting, product research, etc. with "fans" immediately, and then Through the replies or forwarding of potential consumers, a huge scale effect will be produced, and the marketing effects of accumulating customers, influencing customers, and conducting customer relationship management will be achieved.

2． "Celebrity Open Platform"

The "Celebrity Open Platform" plan is committed to creating five-star exclusive services for celebrities, including providing special signs for celebrities to highlight their unique identities; their speeches will be included in the The top position of the official *** post bar is recommended; the official i post bar is opened to support the powerful function of interacting with tens of millions of fans. It can push the celebrities' updates to tens of millions of fans at the first time, helping celebrities and celebrities maintain the most intimate communication with their fans.

3． "Media Open Platform"

Media Open Platform: It aims to create a cross-media comprehensive interactive platform by introducing in-depth interaction between urban media from various places and local users of Tieba, and enhance the influence of urban media on local netizens. Tieba media open platform mainly contains three aspects of content. The first is the authentication of media identity. Tieba will give official certification to participating media, which will facilitate Tieba users to identify media identities and win the attention of netizens. The second is the media interaction mechanism. Through the media-certified i Tieba and the media’s special Tieba news section, hot information can be Breaking through the limitations of media forms, Internet hotspots and newspaper hotspots can communicate with each other at any time, and feedback can be collected at any time and continued follow-up; in conjunction with the above two services, Tieba will jointly build local Tieba with certified urban media in each region , taking advantage of the localized operation advantages of local media and combining the regional influence of Baidu’s local Tieba to provide a more powerful interactive platform for netizens everywhere.

Edit the value of this paragraph

1. Create a new community model

"Tieba" is currently the largest Chinese community in the world. It is based on search engines and The form of open keywords has become a common Internet product model, which has been widely adopted by Chinese websites, resulting in a large number of platforms similar to "Tieba". In December 2009, Baidu announced that it had acquired the trademark ownership of "Tieba". "Tieba" has promoted the innovation of Chinese online product models and is also a unique community platform in the world.

2. The birthplace of the Internet culture phenomenon

Tieba is the earliest place on the Internet that gave birth to "fan culture". In the talent show "Super Girl" launched by Hunan TV in 2005, a large number of fans gathered in Tieba to canvass votes for the contestants and organize online and offline activities. Since then, the "participation is production" Internet has entered the web2.0 era, and "fan culture" has become popular on the Internet. In the future, a large number of websites with this theme have been spawned. In 2009, a netizen posted "Jia Junpeng, your mother called you home for dinner" on the "World of Warcraft" forum. It received 390,000 views in just 6 hours, and more than 17,000 netizens participated in replying, making it the most commonly used network among netizens in 2010. term.

3. The rise of community openness

The open platform plan initiated by Tieba, including celebrity open platform, media open platform, interactive marketing platform and other major themes, has opened up the Chinese community The new trend of openness and win-win has promoted the openness of the Chinese Internet and has become a model for closed communities to cooperate and win-win.

Edit this paragraph to use

The method of using Tieba is very simple. After entering the keywords, the user can enter a discussion area called XX Bar; if the bar has been created, Participate directly in the discussion. If it has not been established yet, you can directly apply to establish the bar.

Some common operations on Tieba: 1. Enter Tieba. Go to the homepage of Tieba, fill in a word in the search box, and click the Baidu search button to enter Tieba directly. 2. Browse posts. After entering the post bar, click on any topic to see the posts. 3. Publish a new post. Enter the post bar and want to speak? Click Post a new message above the navigation bar or Reply to this post after each post. Fill in your views in the box on the right, then click Post, and your masterpiece will appear at the top of the page. 4. Search for posts. Enter the post keywords in the search box, select the post search, and click the "Baidu Click" button. If you want to search in a certain bar, you can click "Search in Bar" on the right side of the search box and follow the page prompts.

Edit the development history of this paragraph

In December 2003, Tieba was officially launched, and the search engine entered the community era. In May 2008, after the Wenchuan earthquake occurred, Baidu users posted information on the helicopter landing location on Tieba, allowing rescue troops to successfully enter Wenchuan County. In July 2009, a netizen posted "Jia Junpeng, your mother calls you home for dinner" on the "World of Warcraft" forum. It received 390,000 views in just 6 hours, and more than 17,000 netizens participated in replying. It became the most commonly used post among netizens in 2010. Tieba has become the birthplace of Internet buzzwords and cultural phenomena. In November 2009, Tieba’s SNS product i Tieba was officially launched, accelerating the social networking of Tieba. In December 2009, Baidu officially obtained the ownership of the "Tieba" trademark, and the independent domain name www.tieba.com was officially launched. In December 2009, Tieba launched China's first interactive marketing product "Baidu Lighthouse" to help companies gather consumers to carry out interactive marketing. In January 2010, Tieba and Sohu IT Channel announced a strategic partnership. The two parties will work together to build an IT digital consumer community through in-depth cooperation in content, operations, interactive promotion and other resources. In April 2010, Tieba announced that the amount of spam information was less than 1% of the total amount of information, and that my country's online community anti-spam information processing technology has reached the world's leading level. In May 2010, Baidu launched the "Love Package" care activity on the Tieba platform, driving nearly 30 million yuan in love donations. In June 2010, the number of registered users of Tieba SNS product iTieba exceeded 40 million. In June 2010, Tieba officially launched its fan channel, creating the largest fan creation and sharing platform on the Internet for all netizens. In July 2010, during the 2010 World Cup in South Africa, the first SNS game "World Cup Betting" independently developed by Tieba attracted more than 16 million participants. On July 27, 2010, Japan’s Baidu Tieba website was officially opened. And fully localized into Japanese. The website still uses the subdomain name of Tieba. Baidu hopes that Japanese users will pronounce "Tieba" as "te ieba" in Japanese. Combined with the meaning of "talking about". In August 2010, Tieba officially launched the electronic magazine service "Ba Magazine", pushing the Chinese Internet into an era where users jointly create high-quality content.

Edit this paragraph Baidu Tieba will launch social games

Explore win-win opportunities with third parties

[1] Shu Xun, general manager of Baidu Tieba Division, yesterday (September 26, 2010) introduced that Baidu Tieba adopted the business unit system to double the number of views in one year, reaching a peak of 1 billion visits per day, surpassing some portals, and its goal is to become "the largest Chinese online community" After that, it was set as "China's second SNS". Regarding the profit status and goals of Baidu Tieba, Shu Xun did not give a clear answer. He only said that the current commercialization model of Tieba is some display advertising, and the future commercialization path should be applied on open platforms. "We must avoid inappropriate commercialization. There are 200,000 Tieba active every day, and Baidu cannot maintain them all by itself. Let third parties operate Tieba with specific themes, and Baidu will win with them. This should be the next step. Explore directions." Before the establishment of Baidu Tieba Division, it positioned itself as "the largest Chinese online community." Shu Xun said that the next goal is to strengthen the SNS (social network) attribute of Tieba.

Its SNS sub-product "i Tieba" has registered 60 million users in the 10 months since its launch, making it the fourth-ranked SNS website in China. Its goal is to reach the second-ranked position within two years. “The number one is of course Tencent’s QZONE, although they never say so.”

Competing with Weibo but with different positioning

“Any service that seizes users’ time is a competitor "This is how Shu Xun defines the relationship between Weibo and Tieba. "However, Weibo is mainly centered on individuals, with self-expression at its core; Tieba is topic-centered, with the core being communication between groups interested in the same topic. From a feature perspective, the competition between these two types of products It’s not intense.” Shu Xun said, for example, that there are a large number of administrative area bars in Baidu Tieba (such as the Beijing bar that cooperates with Jingtan.com). Usually, the smaller the administrative area, the more popular its Tieba, such as a large number of county areas. "These will provide opportunities for some regional entrepreneurs, because there are many local and similar topics, and Tieba will become their potential market and communication platform."

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