Service trademark refers to the specific identification of services or products provided by enterprises, which can make it easier for consumers or customers to identify and distinguish enterprises. Generally speaking, service trademarks include enterprise names, trademark patterns and corresponding color combinations. The use and protection of these signs are very important for the brand image and marketing activities of enterprises. Therefore, enterprises need to carefully plan and use these service trademarks to enhance brand awareness and value.

Service trademarks can also be explained from the legal point of view. It refers to the sign that identifies the manufacturer or service provider in business activities. According to the provisions of the Trademark Law, not only goods can be registered as trademarks, but also services, service frameworks and practical applications of service trademarks can be registered. The use of service trademarks helps to organize and protect the service system that meets the legal requirements, protect the rights and interests of service providers and build a more stable market integration.

Service trademarks are widely used and play an important role in various industries and fields. For example, in the service industry, restaurants, travel agencies, entertainment places and so on. It is necessary to have a clear service trademark to identify the scope and quality of services and attract more customers. In the manufacturing field, service trademarks can make consumers better distinguish similar products and increase the competitiveness of brands. In a word, the function of service trademark can not be underestimated, and it has become an important means to build enterprise brand and service system.