E-commerce marketing strategies include the following:

1. Search engine marketing (SEM): increasing website exposure and traffic by placing keyword advertisements.

2. Search engine optimization (SEO): By optimizing website content, structure and external links, the website ranks higher in search engines.

3. Social Media Marketing (SMM): Attract users’ attention and purchases by publishing content, interactions and advertisements on social media platforms.

4. Email marketing (EM): Guide users to purchase by sending emails.

5. Content marketing: Attract users through high-quality content, enhance brand influence and user loyalty.

6. Word-of-mouth marketing: Enhance brand awareness and trust by guiding users to spread word-of-mouth.

7. Affiliate marketing: Cooperate with other related websites to increase sales through mutual promotion and sharing.

8. Discounts and promotions: Attract users to purchase through discounts, full discounts, gifts, etc.

9. Customer Relationship Management (CRM): Improve user satisfaction and loyalty by establishing customer files and performing customer maintenance.

10. Mobile marketing: Marketing through applications, text messages, push notifications, etc. on mobile devices.