What is trademark design? What issues should be paid attention to in trademark design? Trademark design is the embodiment and expression of trademark creativity. It uses artistic means to concretize and achieve results of trademark ideas. ? (1) Avoid imitating or following in others’ footsteps. Imitation or partial imitation of other people's trademarks will cause your own trademark to lose its originality. If someone else has already registered the Dream of Red Mansions trademark on alcohol products, and you apply for a Dream of Red Mansions, Family of Red Mansions or Zuihonglou, etc., you will not only lose your originality, but it will also be difficult to get your registration application approved. ? (2) Moderately complex and simple, easy to read and remember. It is necessary to give full consideration to easy recognition and memory, but also to pay attention to the fact that the text or graphics are too simple and lose their distinctive features.