A few years ago, a female college student from Shaanxi married to a rural village in Liuhe, Nanjing, and started a business with her equally astute husband. From a female college student who was laughed at for herding geese, to a modern agricultural enterprise that integrates production, processing and sales, her and her husband's experiences amazed the locals and made people feel inspired. Female college student herding geese on bamboo poles Hao Yating, a post-80s female college student, is from Xi'an, Shaanxi. Eight years ago, after graduating from the finance department of a university in Xi'an, she came to Nanjing to live with her husband Liu Likai. The two found a decent job in the city. However, the fast pace of urban life gradually made her feel uncomfortable, and the "dead wages" she earned every month were not easy to spend. After much thought, the two decided to return to Bashan Village, Ma'an Street, Liuhe District to start a business. The initial start-up capital was 5,000 yuan borrowed from her father. ?At that time, when I was holding a bamboo pole to herd geese by the pond, people would laugh at me and say, look, this is the female college student. ?At the beginning of his business, Hao Yating, a college student, seemed to be a ?negative example? of educating children among local people. Although she was not understood by others, she and her husband persisted. They raise tens of thousands of geese a year, and each goose can earn more than ten yuan from selling its feathers. Plus the added value of further processing into saltwater geese. Over the past year, the couple has earned a pot of gold while working hard. . After years of hard work, Hao Yating and his wife owned a 100-acre ecological forest chicken farm, an original ecological reservoir, and a large-scale biogas regeneration clean energy project, forming a circular biological chain. This kind of agricultural enterprise was still rare at the time. The couple won first prize in the 2009 Liuhe District Rural Youth Entrepreneurship Competition. The "crowdfunding" model of trademark investment that reciprocates favor: Hao Yating and his wife also encountered financial difficulties. Taking the early days of raising geese as an example, Hao Yating and his wife first purchased live geese from other farmers, and then made salted geese and sold them to many restaurants. If the payment is not recovered, farmers must be paid first, resulting in a huge disconnection of the capital chain. Hao Yating was about to open his mouth to some of the company's old members and customers. What he didn't expect was that because the couple were honest people, many old members did not hesitate to lend them money for urgent needs, ranging from thirty to fifty thousand to one hundred thousand. ?We promise to give them the agricultural products they like and use them as dividends. ?Hao Yating said that this approach allowed the company to tide over the difficulties. Little did she know at the time that, in today’s parlance, this would be the popular method of “crowdfunding.” In 2013, their company's "Tu Er Qi" trademark was spotted by a large leading agricultural company in Sichuan. After careful consideration, Hao Yating and others sold the trademark to the other party for 200,000 yuan and re-registered other trademarks themselves. This trademark cost only 1,800 yuan when it was registered. Now it has become a large sum of money for the two to start their own business. Recently, they teamed up with more than 100 local farmers to establish the Nanju Vegetable Cooperative. Chrysanthemum brains can be seen scattered in front of and behind the houses and in the fields in the countryside. Such business opportunities have made Hao Yating and his wife smell it. At the beginning of the year, Hao Yating opened an online store on Taobao. Fresh chrysanthemum brains and other agricultural products are sold to Beijing, Shanghai, Guangdong and other regions through express delivery. Comment: Trademarks are intangible assets of enterprises and individuals, and contain unlimited room for value-added. Trademark registration itself is an investment, and it is also one of the key factors for a company and its products to grow. Registering a trademark early will not only reduce the risk of trademark preemption when the company grows bigger, but may also become a fortune for oneself.