Xiaomi builds cars in cooperation with NIO, Xpeng Motors and Li Auto.
1. NIO
NIO is a smart electric vehicle brand registered in Shanghai on November 25, 2014. It was founded by Li Bin and has received investment from Temasek and Baidu Capital. , Sequoia, Magnolia, Lenovo Group, Warburg Pincus, TPG, GIC, IDG, Joy Capital and other dozens of well-known institutions have invested, representing domestic high-end electric vehicles to participate in global competition. We are committed to creating a pleasant lifestyle for users by providing high-performance smart electric vehicles and the ultimate user experience.
2. Xpeng Motors
Xpeng Motors was founded in 2014 and is headquartered in Guangzhou. It is China's leading smart electric vehicle company. It is an Internet electric vehicle brand under Guangzhou Chengxing Intelligent Automotive Technology Co., Ltd. It was initiated by He Xiaopeng, Xia Heng, He Tao and others. The main team members come from well-known companies such as GAC, Ford, BMW, Tesla, Delphi and Valeo. Complete vehicle and large parts companies, as well as well-known Internet technology companies such as Alibaba, Tencent, Xiaomi, Samsung, and Huawei.
3. Li Auto
Li Auto is a Chinese new energy vehicle manufacturer that designs, develops, manufactures and sells luxury smart electric vehicles. It was founded in July 2015 and is headquartered in Beijing. , provides safe and convenient products and services to home users through product innovation and technology research and development. Its founder, Li Xiang, is a famous serial entrepreneur in China. He founded Autohome, the world's most visited automotive website.
Three advantages of Xiaomi in building cars
1. Popularity foundation
As a well-known technology company, Xiaomi’s smartphones have a huge global market share user groups. This gave them a popularity base to enter the automobile market. At the same time, Huawei also announced its own car-building plan. This means that both Xiaomi and Huawei have a strong mass base when they transform to build cars, and have the advantages of their own traffic and fan base. This will provide strong support for the promotion of Xiaomi cars and the competition for market share.
2. Ecosystem
Xiaomi has a large and complete ecosystem, covering many fields such as smartphones, smart homes, and smart wearables. The emergence of Xiaomi cars further connects users' communication, travel and home life, forming a closed loop. Users can remotely control and manage their cars through Xiaomi's smart devices, providing a more convenient car experience. This rich ecosystem will bring more potential users and market opportunities to Xiaomi Motors.
3. Lei Jun’s personal charm
As the founder and CEO of Xiaomi and a well-known figure in China’s technology industry, Lei Jun has a high degree of influence and personal charm. He showed active investment in product definition and team building of the car, and staked his personal reputation on it. Lei Jun's personal charm can not only bring more attention and resources to Xiaomi Motors, but also bring confidence and favor to users and consumers, increasing their trust in Xiaomi Motors.
The above content refers to Baidu Encyclopedia-Xpeng Motors