The online sales of tea products increased by as much as 40% year-on-year, and the price was only 50% of the original price.

According to the overall consumption trend of tea products from March to April 2020, the shift of tea products to the online front has indeed effectively stimulated sales growth, which may be related to the improvement of the domestic epidemic situation.

Even compared to the same period in 2019, the overall sales volume increased by as much as 40%. However, from a price point of view, the selling price of many tea products is only half of offline prices. The price has plummeted even further, with a 25% discount on top of the 50% discount.

According to DataEye-EDX data, spring teas produced in various places have recently been launched online. Tea products such as Huanghoukeng Taiping Houkui tea, Lingjing, Alpine Yunwu, oolong tea, chrysanthemum cassia seed tea and other tea products are all on the list. The spending power of enthusiasts cannot be underestimated. In the second-category e-commerce industry alone, there are many merchants selling thousands of tea orders per day.

The vast majority of tea products are purchased from Luban merchants, and a few choose Douyin stores and Tencent Maple Page.

The more popular delivery channels are Toutiao-based (massive engine) and Tencent-based (Tencent Video, Tencent News) platforms.

Let’s refer to the materials for placing Huanghoukeng Taiping Houkui tea.

The advertising materials are mainly video materials and are placed on Douyin.

The video content is endorsed by the deputy district chief of Huangshan District and explained in person, showing the origin, receipt, production and other processes of tea. Improve consumer purchasing confidence by displaying a beautiful environment and a clean and complete production process.

The advertising copy used not only reflects the product highlights, but also introduces the identity of the spokesperson. It not only conveys the product features, but also attracts consumers with celebrity marketing methods.

Chinese tea culture is extensive and profound, and there are many people who love tea. The reputation, taste, price and other factors of the tea itself will all affect the audience's choice and judgment.

You can learn from the investment plan of Huanghoukeng Taiping Houkui Tea in publicity, hire spokespersons and show the production process to strengthen users' confidence and attract them to place orders.

Of course, the premise must be to ensure that your tea is worth the money.