The design concept of the Sun God logo

Every day, a fireball rises majestically from the vast horizon, spreading warmth and projecting hope. The life consciousness that induces human beings also erects the sun, awakening the earth with its light to wake up and welcome light and life! With its unparalleled splendor, it has been praised by writers throughout the ages; with its healthy and energetic momentum, it has aroused people's fascination with it.

In the records of the ancient culture of the Chinese nation, there has long been a beautiful legend about the sun god. In ancient Greek mythology, "APOLLO" is the patron saint who gives life to all things and dominates light. It is also a beautiful symbol of poetry, music, and healthy power. It is a complete combination of the worship totem of the ancestors of humanity and modern idols. It is an eternal artistic image.

Naming the company, trademark and products after "Sun God" fully demonstrates enthusiasm, joy, health, wisdom, protection and creation, and prominently embodies the five major advantages:

1. Express the enterprise's upward spirit and strategic goals in a forward-looking way.

2. Vividly reflect the unique personality and temperament of the company and its products.

3. Appropriately reflect the attributes and functions of the product.

4． The pronunciation is loud. Easy to remember, meaningful in meaning, it can be smoothly evolved into clear, beautiful and intuitive images.

5. The high-spirited style arouses all kinds of beautiful associations and pursuits.

The pattern design of the Sun God trademark uses concise and strong circles and triangles to form the basic frame. Circles and triangles are used to form a harmonious form in contrast. The circle is a symbol of the sun, representing health, Upward product functions and business purpose. The triangle is placed in an upward trend, which is the initials of APOLLOe, symbolizing the shape of a herringbone, reflecting the company's rising artistic conception and its "people"-centered service and business philosophy. It is represented by three eternal colors of red, black and white. The colors are combined into a strong color contrast, reflecting the overall mentality of the enterprise that is unwilling to accept the status quo and strives to develop. The "Sun God" font shape is based on the idea of ??Chinese hieroglyphs. The "()" of the "Yang" seal script font is used as the main feature and combination. The boldface characters of English APOLLO form a distinctive composite text. The design characteristic of the Sun God trademark image is the pursuit of a simple, clear and concise shape, which creates an instant strong visual impact. At the same time, it also reflects the company's unique business style at a high level. As the basic positioning of corporate image in the identification system, "Sun God" is determined to form a trinity of corporate, trademark and product image through more rational design techniques, strengthen corporate cultural awareness and cohesion, and help guide high-level, multi-functional, The all-round development strategy of internationalization, commercialization, serialization, standardization and group style facilitates the healthy development of enterprises from internal management to external operations. The trademark design concept of Sun God will arouse our enterprise's high sense of social responsibility, and also requires us to enhance it with healthy and deeper business connotations.