Hello, it actually has something to do with the Japanese people’s rigorous character and pursuit of perfection. The reason why capital fonts are used in registered Japanese trademarks is because it is more stable and beautiful, giving people a sense of reliability. It can be regarded as the culture and aesthetics of the enterprise. And this will change, not be set in stone. Taking Sony as an example, its earliest logo did not use an all-capital letter design.

As for Europe and the United States, all capital letters are rarely used as trademarks. This may be because European and American consumers are exposed to various words on a daily basis, which makes them feel more familiar.

In addition, the information required to register a Japanese trademark is as follows:

1. To apply as a legal person, a copy of the "Business License" or valid registration certificate is required; to apply as a natural person, attach a copy of the personal registration certificate 1 copy of identity document;

2. Applicant’s nominal address in Chinese and English;

3. Trademark sample;

4. Formulate the category and name of goods and services .

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