The "Snow Beer Goes to the End of the World" activity is an original brand promotion activity independently innovated by China Resources Snow Beer China (Co., Ltd.). It is not only a large-scale and wide-area national promotion event for domestic beer brands. A wide range of brand promotion activities is a unique cultural brand created by Snow Beer to give back to Chinese beer lovers.

"Bravely Go to the End of the World" is an original marketing campaign promoted by China Resources Snowflake. It has been five years since its launch in 2005. Following the exploration of the Brahmaputra Grand Canyon, the source of the Yangtze River, the expedition to the national border, and the polar exploration, the 2009 "Challenge K2" was the first non-professional group challenge event organized by the Chinese. Its unique challenge to inaccessible natural geography and its focus on the natural environment have attracted widespread attention in the industry. It is also the most difficult and dangerous adventure for Snow Beer in the past five years.

"Bravely Entering the End of the World" not only effectively increased Snowflake's popularity and influence, but also laid a good foundation for its product brand upgrade. In the five years since its launch, "Bravely Entering the World" has made a big leap forward in terms of popularity and participation, but the even bigger leap is that "Bravely Entering the World" has successfully leapt from an original event brand to a product brand with high loyalty. , and once the product was launched, it won unlimited favor from consumers.