As we all know, it takes about a year to register a trademark according to normal procedures, which is obviously not conducive to the company's product layout. Therefore, many enterprises choose trademark transfer and transaction to obtain trademarks. Especially compared with trademark application, trademark transfer has natural advantages.

Advantages of trademark transfer:

The biggest advantage of trademark transfer is its speed. For trademark application, the time period of trademark transfer takes about half a year to successfully transfer, and the pass rate is higher than that of trademark application. The time of trademark registration and the contrast pass rate of trademark graphics are higher than those of trademark registration. As the saying goes, time is life, especially for some enterprises that continue to trademark, trademark transfer is more overwhelming than registration.

Although the probability of successful trademark transfer is higher than that of registration, there are certain risks in trademark transfer. Although the risk is not great, these details cannot be ignored.

The risks of trademark rights transfer are mainly manifested in the following aspects:

Trademark ownership and use right: When accepting trademark transfer, the trademark transferee needs to consider whether the trademark has legal ownership and use right, and whether other individuals or organizations have the opportunity to apply for the trademark to prevent subsequent disputes.

Validity of the trademark: the transferee of the trademark should pay attention to whether the transferor still has the right to dispose of the trademark, and pay attention to the registration time and validity of the transferred trademark.

3. Regionality of trademarks: For some cross-border trademarks, the trademark assignee needs to confirm whether the trademark has really obtained the trademark application in the relevant countries and whether it can continue to apply for trademarks in time.

4. Trademark consistency: When accepting trademark transfer, it is necessary to determine whether the legal product or business scope of the company is consistent with the scope of goods or services specified by the trademark. If not, it may constitute an illegal act.

Trademark similarity: the trademark owner must make clear whether there are similar trademarks and the same trade name in the trademark application.

The above are some small details that should be paid attention to in trademark transfer, but a little neglect of these details is likely to lead to the failure of trademark transfer.