Designating colors in trademark registration means using specific colors to identify the color elements of trademarks in trademark registration applications. This means that trademark registration only protects the use of trademarks in specified colors, and does not include variations of other colors.

trademark registration with specified colors is usually used for trademarks with distinctive and unique color characteristics. By specifying the color, the trademark registrant can restrict others from using the same or similar logo in the same or similar field, but the trademark does not have the specified color.

the main purpose of specifying colors in trademark registration is to ensure the recognition and uniqueness of trademarks. The color of a trademark can be an important factor for consumers to remember and identify. By specifying the color, the trademark registrant can establish a unique brand image in the market.

it should be noted that the designation of a color in trademark registration does not mean the exclusive right to the color itself. Other trademarks can still use the same or similar colors as long as they are different from the overall appearance and recognition of registered trademarks.

Therefore, the designation of colors in trademark registration can provide a certain degree of legal protection and restrict others from using trademarks with the same color elements in the same or similar fields, so as to safeguard the brand image and market position of trademark holders.

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