How much is a piece of designer clothing worth?

Clothing is a very traditional industry. As the saying goes, people cannot do without: "food, clothing, housing, and transportation." Clothing plays a very large proportion in it and is indispensable to everyone. The GDP of China in 2006 It is around 21 trillion yuan, of which the GDP of the entire clothing industry should be around 4 trillion yuan. This market is very huge. Many people know that clothing is a traditional high-profit and high-output ratio industry, and it also has a relatively low entry barrier. Industry, so many people are joining this industry, hoping to get a share of this industry and make more money. However, business competition is cruel, and there will always be a gap between ideals and reality

Everyone knows There are many fakes on Taobao, among which clothing may be the most fake. Why? Because the production and sale of counterfeit goods is a unique feature of Chinese society. I wonder if you have noticed this news: Zhejiang Provincial Administration for Industry and Commerce and Shanghai Municipal Administration for Industry and Commerce conducted random inspections on the counters of top luxury clothing brands such as Channel Burberry Armani and found that there were many Unqualified products include harmful dyes: aromatic amines, formaldehyde content exceeding the standard, pH value exceeding the standard, dyeing fastness, fiber content labeling, etc. Many aspects are unqualified, which is shocking. How could this happen? The reason is very simple because these substandard products are fakes ordered and manufactured by the Chinese general agents of these major brands. You may be very shocked. In fact, it is not difficult to understand. Top brands like Burberry Armani usually come from Europe and America. European countries are places with the most standardized laws in the world and the most environmentally friendly ones. For example, the European No. 4 emission standard for automobile exhaust has eliminated the lead-free production of CRT monitors and computer motherboards, etc. Europe is much ahead of other countries, which shows that Europeans are very concerned about environmental protection and quality. The testing standards are very stringent and a top brand like Burberry Armani can pass various very demanding and stringent tests of the European Union. Why can't it pass the testing of the China Industrial and Commercial Administration? The bottom line is that the unqualified products in these counters are fake products made by the agents of these brands who go to domestic factories to order them and then mix them in and sell them in the counters

Let me give you another example. Everyone knows the famous American clothing brands. Polo Ralph Lauren Polo Ralph Lauren’s general agent in China is Jinjiang Disheng. Jinjiang Disheng is also a member of Polo Ralph Lauren’s counterfeiting industry. As the brand’s Chinese general agent, that is, the first-level agent, Jinjiang Disheng purchases a piece of Polo clothing from Polo’s global headquarters for a price of The domestic counter price is 45% off, but if he orders the fakes himself, the cost will be much cheaper. If the fakes are sold in counters, it is basically impossible for anyone to find out, because most buyers will never think of it. Counters will also sell fake goods, not to mention that there is no very standardized and professional way to distinguish the authenticity of a brand of clothing. The public does not know how to distinguish the authenticity from the fake. Only a very small number of very professional people like me know the truth and the truth. In fact, there are a lot of inside stories that are limited to the dissemination of the Internet. I can't tell them, otherwise there will be a lot of unnecessary trouble. There are fakes in counters. Needless to say, fakes are extremely common in other places. The Chinese are too mercenary. As long as there are more If you can make a lot of money, you can forget about any consequences at any cost, because Chinese people pay too much attention to immediate benefits and ignore very important long-term development. This also reflects the greedy side of human nature. I don’t know if you have studied psychology, but there is no Chinese. An old saying goes: "Lawlessness". Law is laws and regulations. Heaven is God, which means belief. Chinese people's legal concepts and awareness are very weak. In addition, Chinese people generally lack belief. This is different from the West. The West's legal and regulatory system is very sound. In addition, the Chinese people generally lack belief. Westerners generally have beliefs. They have a god in their hearts. As an old saying goes, "There are gods three feet above their heads." Therefore, Western society has a more perfect system than Chinese society. They have to think before doing something bad. More factors are because the Western world has a very complete credit system. If a person's credit is not good, it will be difficult for him to survive in the Western world. This is very different from China's current society. Chinese society

China’s credit system is like a piece of loose sand, which is why fakes are so common and counterfeiters are so rampant

Many buyers simply don’t believe that top clothing brands will place orders for manufacturing in China. Clothes may be doubtful or simply do not believe that big-name clothing will have real original orders. As the saying goes: "Every line is like a mountain." Because we are not in this industry and we are not at the top of this industry, so we have many questions. Many people don’t know, but everyone knows that China has become a huge manufacturing factory because China’s labor costs are too low. Let’s not talk about clothing. Let’s take a few examples: IBM THINKPAND laptops. Everyone knows that the IBM brand is the American THINKPAND series of laptops. It is designed in a R&D center in Japan. The manufacturing origin is China, Mexico and South Korea. In China, it is processed by the Great Wall Computer Company in Shenzhen, and the quality level of China's processing is the highest. I am from Ningbo. Ningbo's clothing industry is very, very Strong Ningbo has Youngor Group, Luomeng Group, Shanshan Group, Aiyimei Group, Haha, Youngor Group, Luomeng Group, Shanshan Group, which has been ranked among the top 1, 2, and 3 in China all year round. Among them, Youngor Group is the largest clothing group in China. In 2006, the entire group Sales of 13 billion yuan are extremely powerful. Youngor is the best in making suits in China. Everyone thinks that Zegna suits are the best. But if I tell you that if you put aside the fabric, the workmanship of Youngor suits is better than Zegna, you may not believe it. I will think like this: "Huh? The workmanship of Zegna's suits is not as good as Youngor's? How ridiculous!" Haha, but the fact is that the workmanship of Youngor's suits is indeed better than that of Zegna. All the machines used by Youngor to produce clothing are all imported from Italy. It is very expensive. Formal suits can be made by machine, as long as workers sew a few buttons by hand. This requires very high craftsmanship. You may not understand why the machine can even sew the buttons on the suit itself. Why do workers need to sew simple things by hand? That's because the buttons on high-end suits are all sewn by hand, because buttons are very particular and must be sewn by hand. Machines can't sew them well. Suits that use machine-sewn buttons are all mid- to low-end. Youngor Group does OEM work for many top brands.

Let me cite a top brand in France called: "Maxim". The suits of this brand are extremely expensive abroad and are a strong competitor to Zegna suits. A suit can easily cost tens of thousands of euros. The suits of this brand are all manufactured by Youngor. In fact, according to Youngor's strength, there is no problem in successfully building a top fashion brand. But the key is that Youngor's boss Li Rucheng is too keen on real estate. To be honest, it should be done according to the strength of Youngor Group. To this point today, it can be considered a relatively failure. Besides, Luo Meng Group is a traditional family business. It has grown from a small factory worth 20,000 yuan to the scale it is today. It is not easy for Luo Meng Group. I am very familiar with its manufacturing capabilities. The craftsmanship level of Romon is very high. Those hand-made customized suits worth 10,000 to 20,000 yuan a set are all made of top-notch ultra-fine 320-count wool fabric imported from Italy. This wool fabric is very thin. The count is as high as 320-count. It's so dense that you can't even pierce it with a needle. If you wear it and it wrinkles, the fabric will naturally smooth out. In fact, suits like Romon's RMB 10,000-20,000 are not much worse than Zegna's suits of RMB 50,000-660,000. Romon is the top OEM. Let me give you one brand: Canali Canali is a traditional Italian top fashion brand that has been acquired by French Channel. Canali has a counter on the 1st floor of Building B in Hangzhou Building. The price is very expensive. Almost all Canali shirts and suits are OEMed by Romon in Italy. Except for handmade ones, the processing fee for Luo Meng's OEM suit for Canali is 800 yuan. This processing fee is already very high. In addition, I saw that Youngor's discounted shirts and suits on Taobao are selling very well. Next, let's talk about it. Aiyimei Group is very unfamiliar to everyone. Most people know or don’t know that the group is located in Tengtou Village, Fenghua City, Ningbo. Tengtou Village is a famous billion-yuan village in China. Aiyimei is the largest and most advanced knitted cashmere processing company in China. Many of the company's top brands of cashmere products in the world are processed by Aiyimei. The export price of the most expensive cashmere products processed by Aiyimei reaches an astonishing US$2,000 per piece. Is this price very expensive? You must know that 2,000 US dollars is only the export price of Aiyimei after processing. The final sales price abroad is several times higher. Therefore, Aiyimei's manufacturing equipment and craftsmanship are considered to be one of the top in the world. The reason why many people do not know about Aiyimei is because It mainly does OEM and neglects the development of its own brand

Of course, there are also clothing and sportswear. The well-known NIKE, Adidas, Reebok, Converse, Umbro, Mizuron, etc. all have OEMs in Ningbo. Of course, these The final sales of OEM products are not in China. I find it strange that some people who sell these things on Taobao go to Hangzhou to purchase and then say they are OEM. Where does Hangzhou come from with so many OEM sportswear companies? Sijiqing in Hangzhou , Qipu Road in Shanghai is basically the market for fake goods in China (there are also markets in other areas. I am from Ningbo, and I don’t know much about other areas). I have long thought about selling clothes on Taobao that failed to be exported due to various reasons. , the topic has changed~ keep coming back.

I said before that with the strength of Youngor Group, there is no problem in creating a top brand. The most critical part is hype. The success of anything is inseparable from hype. Let me give you a few examples. : Ports (ports) JOJO Montagut Ports (ports) is currently very famous in China and has very good sales. Ports is known as a Canadian brand. Everyone also thinks it is a Canadian brand. In fact, Ports is a completely Chinese brand. In fact, it was two years ago more than 10 years ago. People from Wenzhou went to Canada to register the trademark Ports, and then spent a lot of money to promote it domestically, smashing stores in prime locations in major cities, bombarding advertisements in major fashion magazines and media, and other clever hype methods, slowly making the public think that Ports is a brand. International high-end fashion brands then went crazy to buy Ports' clothes, and became a crowd of Ports. Now Ports has succeeded. It has become a standard international second-tier fashion brand through successful hype. The domestic popularity is getting higher and higher, and the specialized stores are getting more and more popular. After the success of Ports, the high-end series of Ports 1961 is now being hyped. Everyone knows that many fashion brands have many series. For example, HUGO BOSS has orange label, green label, red label, black label, collection, etc. Each series has different positioning styles, clothing prices, etc. The purpose is to show strength and expand the audience. In fact, to put it bluntly, it is to make people pay more. Ports wants to hype the high-end series of Ports 1961 in order to improve its brand value and strive to be aligned with international first-line brands like GUCCI Armani. Because of brand awareness and additional The higher the value, the higher the price of the corresponding clothes can be sold, and the more money you can make. For example, all the costumes in the very popular Hollywood movie "The Devil Wears Prada" were sponsored by Ports 1961. The investor is actually Ports. This movie has gained a lot of popularity for Ports and allowed Ports to successfully enter the international market. This is not easy because foreign clothing brands have always entered China, while Chinese clothing brands can only No one buys it at home or abroad, so I admire the two Wenzhou people who created the Ports brand because their hype methods are really clever. They all say that Wenzhou people are China's "Jews", which makes sense. The business awareness is very strong and advanced. In addition, everyone should be familiar with the Montagut brand. Haha, this brand is actually from Wenzhou. They went to France to register the trademark and then got it for domestic promotion. It is a completely Chinese brand. Montagut boasts that it existed in France in 1880. The aristocratic brand said that Montagut is the inventor of artificial Tencel. These are all unfounded boasts. Haha, it’s really fun to think about. They all use the same routine, but they are not as clever and successful as Ports. In addition, JOJO, this brand of women’s clothing is very popular in China. JOJO has two bosses. One is the largest underworld leader in Hangzhou at the time. The other is a Taiwanese who is doing clothing business in Xiaoshan, Hangzhou. This Taiwanese business is quite big and has a factory in Xiaoshan. In 1995, the two became the underworld leader on other websites. Investing 10 million yuan was considered a lot of money in the mid-1990s. At that time, money was worth much more than it is now. The Taiwanese were quite forward-looking at that time and went abroad to register the JOJO trademark and then registered it through their own Xiaoshan After so many years of development in the factory, JOJO can be considered successful. Generally speaking, the hype of brands like Ports JoJo is relatively hidden and blinds everyone's sight. After telling everyone so much, everyone slowly began to understand many things. What you see and learn is not the real fact. The truth is what most people don’t understand. There are more than 1,000 luxury brands in the world. Generally speaking, there are only a few dozen luxury brands that everyone is familiar with, such as: Burberry. Armani, LV, Channel, Versace, etc. These luxury brands are well known to everyone. The reason why they are well known is not because these brands are the best and most expensive, but because they operate successfully and hype well. I am already familiar with this kind of thing. I have seen through that the reason why big brands are valuable is because of their high brand added value.

Let me ask you, is it more valuable to have an Armani trademark on the same piece of clothing or to have it with some kind of Septwolves? The same piece of clothing with a different brand name, Septwolves, sells for 3,000 yuan, and Armani sells it for 3,000 yuan. Which one should you buy? Everyone will say that Armani's clothes are made of good fabrics and well designed. These two points are somewhat true, but designs can sometimes be copied. Many designers' designs are not just copied by you and me, I copy you and some big brand. Participating in fashion week conferences and making a splash is all a gimmick. How many styles of clothing released on the catwalk can be worn by the public? Clothing is like this. The more complicated and fancy the style is, the smaller the sales will be. The more simple and basic the style will be, the bigger the sales will be. Take a look at Polo Ralph Lauren. Many of Polo’s clothing styles remain unchanged for thousands of years. They have been like this for decades, but the more different they are, the greater the sales. The greater the sales volume, the more important the clothing fabric is. The design can be copied, but the fabric cannot be imitated. For example, Armani has an ordinary T-shirt with Lycra fabric. This fabric with Lycra is unique to Armani. This fabric is unique to Armani. Brands that cannot be purchased are not available because big brands like Armani sign agreements every year with groups that produce high-grade fabrics in Italy and other places. Certain fabrics are exclusive to Armani and cannot be supplied to other brands, otherwise it will be a violation of rights. You are like Prada bags. The special nylon fabrics used in clothing and the printed leather used in LV bags are all exclusive fabrics for their brands and cannot be purchased from other brands because this is their soul. You can imitate their styles, but you will never use them. Isn’t the cross-border collaboration of fabrics popular now? Why Yohji Yamamoto collaborates with Adidas? Channel collaborates with Diesel? Versace collaborates with Lamborghini. If you hype up the brand, it will increase the brand awareness and make more money. The most popular method of hype is to produce limited editions with unique packaging and multiple clothes. Embroidery and printing can be sold at a price several times higher than the original price. It's quite interesting to think about it. The "eyeball effect" is popular in this world. VOLVO Everyone should have heard of Volvo and are familiar with it. Volvo is known to the outside world as the safest car safety technology. The originator, everyone is convinced of this, but this is just a fart. The real originator of car safety technology is Mercedes-Benz. The three most commonly used key safety technologies in modern cars are: ABS, anti-lock braking system, ESP, and airbags. They are all pioneered by Mercedes-Benz. Inventing and using it on a large scale in mass-produced cars, Mercedes-Benz is the ancestor in this regard. Volvo can only be regarded as a disciple. But Volvo grasped people's psychological focus and hyped its safety. The result was successful

Online communication It's too big. I can't say many things. I've concealed a lot. There are far more lies in this world than tell the truth. The reason why I write some things is to let everyone know that many things are not as simple as imagined. They just follow what others say. The truth is that people don’t understand why it is said that ordinary people, ordinary people, can only live an honest life and are the best candidates to be deceived and bullied. There is a big gap between the ideal and the reality that the world is controlled by certain people.

Many of the products sold on Taobao are fake. In the past few months, I have been working in an OEM factory in Ningbo. I have received a lot of goods with customs delays and defective goods (actually only a few, but foreigners are more strict, such as some threads and signs that are not properly marked)). I have opened a store on Taobao, but I found that Taobao sells fake goods~ My store has just opened and has almost no reputation, so I hope everyone who wants a cheap price and good quality will visit me. The purchase price is cheap because I bought several thousand pieces, and some Taobao sells a few pieces of fake goods in the wholesale market (Sijiqing, Qipu Road). Of course, the purchase price is very high. I also took more photos. You can see the details. In the end, some people may say that this is an advertising post, indeed. But I hope everyone thinks this is a thoughtful advertising post, at least a serious advertising post, giving you some insider information about clothing.

Some first-line brands such as Armani and Versace’s clothes are available in small quantities but at high prices. It’s too expensive for ordinary people, so I sell some sports and leisure wear that are exported to Europe, America, Japan and South Korea