The meaning of the FILA logo: The Italian sports brand FILA (FILA) sporting goods company hired a Japanese designer in 1972 to design the trademark for FILA. So the trademark with the letter "F" as the main element came out, and was greatly appreciated by Fila's Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.

FILA was founded in 1911. The Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business. In 1973, Japanese designer Mr. Ishin designed Fila’s F-box logo under the guidance of Dr. Enrico Franchi. Fila boldly uses colorful and eye-catching patterns to give ordinary tennis sportswear an intriguing artistic aesthetic.

FILA is one of the top ten sports brands in the world. It is mainly engaged in the development of products related to elegant sports such as tennis, skiing, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world.

In fact, for current companies or enterprises, people attach great importance to the trademarks of their products, because the leadership of the company hopes to establish its own company by seizing registered trademarks. The purpose of brand image is to let consumers remember us better. Another purpose is to prevent our peers from using the same icon or brand. If our company applies for a trademark first, after the application is successful, , others cannot use your trademark in any form. We need to know that trademarks include words, pictures, or words and pictures. No matter which form it is, we'd better register it in advance, because after we register the trademark, it protects our company and ourselves. Product Protection.