When a company has its own trademark and establishes its own brand trademark through continuous marketing and promotion, what impact will it have on the price of the product? Today I will share with you three of the impacts.

The first impact: Price is a clue and signal to judge the quality and grade of a brand trademark

Long-term life experience tells people that "you get what you pay for", although the price is not cheap. The quality is definitely poor (for example, Wal-Mart uses "everyday low prices" as its selling point), but low prices will damage the image of the brand trademark (for example, Wal-Mart's diamond necklaces are estimated to have little better sales). The price increases between my country's two famous liquors, Wuliangye and Moutai, also illustrate the role of price in improving the quality of brands and trademarks. While the two are competing to raise prices, the brand and trademark images of both parties have been improved.

Second impact: high prices reflect the rarity and individuality of brand trademarks

“Things that are rare are considered valuable”, and vice versa is also true, “Things that are expensive are considered rare”. The most common way to reflect the rarity of a brand trademark is to set a high price. For example, in 2005, Wuliangye, China's No. 1 liquor brand, launched a 90th anniversary gold medal commemorative wine, priced as high as 8,800 yuan. It is reported that the global sales of this wine are limited to 100 bottles. Although the production scale of more common products can be expanded, in order to highlight the rarity of the product, limited production is also adopted in order to set a higher price than ordinary competitors.

The third impact: Price is a tool to flexibly achieve brand and trademark goals

At different stages, companies will also formulate different brand and trademark goals, and price is used through its flexible Variability helps achieve these goals. For example, at the beginning of the launch of a new product, in order to highlight the technical content and novel style of the brand trademark, the price can be set higher. In the fierce competition with competitors, the brand trademark can raise the price to improve the brand trademark image.

To sum up, we can know that when you have your own brand, you can make a big fuss about price through various means. Of course, the premise is that you must have your own trademark. Our Bajie Intellectual Property Trademark Transfer Network has prepared a full range of high-quality trademarks for you, as well as trademark registration, trademark transfer and other services. Our Bajie Intellectual Property Trademark Transfer Network looks forward to working with you. You meet.