First-hand trademark transfer arises due to the demand for trademarks in the market, but trademark registration cannot meet the demand for trademarks. Trademark trading is legal for trademarks that are registered and tradable. Trademarks traded during registration are also legal. However, it is necessary to take the risk that your trademark will fail your registration. If the trademark registration fails, the trademark cannot be traded, but the registered trademark is also legal. The Trademark Law does not clearly stipulate that registered trademarks cannot be transferred as first-hand trademarks.

The sales price of a trademark depends on the value of the trademark itself and the future premium value. At present, the price of ordinary trademarks sold on the market is generally between 20,000 and 50,000 yuan, and the price of better trademarks is between 400,000 and 60,000 yuan. But there are also some trademarks that can be sold at high prices, such as Qian Yue’s trademark. In just two years after the trademark was registered, 1 million yuan has been sold. There are countless examples of similar good trademarks sold at good prices.

Is first-hand trademark transfer legal?

Trademark sales generally require the preparation of a "Trademark Application Form" and other materials, the contents of which are filled in by the trademark owner and the transferee together; if a trademark agency is entrusted to conduct trademark transactions, it is also necessary to contact the trademark agency. Sign a trademark sale and purchase agreement, which must also be submitted to the Trademark Office; other information is a copy of the signed ID card; a copy or copy of the signed business license and others.

If a person has extensive experience in trademark transactions, one can conduct trademark transactions alone, but if one lacks experience, this approach will not be recommended. You can entrust a trademark agent to handle trademark transactions first, and then learn from experience. If the economy permits, you can directly entrust Bajie Intellectual Property and Trademark Agency to save economic costs and time costs.