Trademark search: As the name suggests, it is to check whether a trademark already exists or a similar trademark exists on the official website of the National Trademark Office.

The same trademark mainly refers to the fact that there is no visual difference between the two trademarks in terms of text, graphics or combination of graphics

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The main reason for similar trademarks is to compare two trademarks. The glyphs, pronunciations, meanings, or graphic structures and colors of the trademarks are very similar, making it easy for everyone to identify them with another trademark at a glance. Confusion, this is called similar trademarks.

Let’s take a look at the four commonly used types of judgments on trademark similarity:

1. Chinese trademarks

There is an insistence on trademark review: trademark The overall meaning is differentiated.

Let’s give an example: For example, “Are you hungry” and “Are you hungry?” may be judged to be similar trademarks even though the last word is different but the meaning is the same.

2. English trademarks

English trademarks are mainly reviewed from the aspects of pronunciation, shape, meaning and translation. If the trademark meaning is different from the previous English trademark that is translated into Chinese If they are the same, then this English trademark will not be able to apply for registration. Many people are smart and use English letters ending in price letters to distinguish them, thinking that they can get away with it. In fact, the risk of failure in registering a trademark in this way is very high.

3. Graphic trademarks

The review of graphic trademarks is mainly based on the subjective judgment of the examiner. Relatively speaking, there is a certain element of luck. Graphic query requires first determining the elements of the graphic. Different angles will lead to different understandings.

4. Combination trademarks

If some of the combination trademarks are similar, all trademark applications will be rejected, and the registration risk is very high.