Hello, some information from the Internet: The development history of Rolex is closely linked to the name of its founder, Hans Wilsdorf. Born in a Bavarian city in 1881, he got involved in international business at a young age. He started out as a cultured pearl business. At the age of 19, he moved to La Chaux-de-Fonds, Switzerland, where he worked as an agent for a watch manufacturer specializing in exports.

In 1905, he founded his own company, called Wilsdorf and Davis. It was a company mainly responsible for selling watches, but he also developed homemade watches. watch.

At 8 a.m. on July 2, 1908, the Rolex trademark was officially registered. The first Rolex watches were immediately valued for their superb technical quality. A small Rolex watch received a Class A certificate from the Kew Observatory in 1914. This was the highest rating ever issued by this well-known British observatory. Its accuracy was recognized, which was a world event, doubling the value of the watch in Europe and the United States. From then on, Rolex quality represented precision.

After the First World War, Rolex moved back to Geneva. Driven by its founder, Rolex continued to innovate, create, and improve itself. It has two research directions: waterproof and automatic.

In 1926, the first waterproof and dustproof watch finally came out. This is the famous "Oyster" watch. The economic crisis of 1929 hit Switzerland, but Rolex was not affected. During this period, it invented an automatic winding mechanism and created the "Perpetual" watch that became popular later.

This automatic watch had an oscillating weight that had never been used in a watch before. It brought a revolution to the watch industry and was the forerunner of all automatic watches today. In 1945, Rolex produced a watch with a date and a watch that could indicate the date and day of the week in 26 languages.

Andre J. Heiniger carried forward Rolex’s reputation in today’s world watch industry, which is inseparable from the inspiration and enthusiasm of Andre J. Heiniger. Heinig was born in La Chaux-de-Fonds in 1921. When Hans Wilsdorf met him for the first time, he had full trust and sincere respect for him.

Both of them love contact with people and pursue perfection. Wilsdorf invited Heinig to join Rolex in 1948. He worked in Buenos Aires for six years developing markets. He returned to Geneva in 1955 and was promoted to a member of the Rolex board of directors. In 1964, he replaced Wilsdorf as the general manager of Rolex.

He faithfully inherited the career of the founder of Rolex, constantly improved quality and technological innovation, and brought a new breath to the company: internationalization. The first step in this decision was to move the company's headquarters from the city center to a beautiful new building in the suburbs. Heiniger then began his expedition, traveling to all corners of the world to open up new markets. He had amazing powers of prediction and decided to establish branches in major cities on all continents, which was a pioneering move at the time.

Heiniger also established the Rolex Spirit of Entrepreneurship Award during his tenure. This award is awarded every three years to reward those who have made outstanding contributions in applied science, creation of inventions, exploration and research, scientific discovery and environmental protection. person.

Rolex is currently headed by Patrick Heiniger (Patrick Heiniger) as general manager. Patrick Heiniger grew up in the Rolex "family" and loves the tradition of the company. He served as the general manager for ten years. A lawyer for Rolex, he was later appointed as commercial manager, general manager and other positions.

The expansion project planned by Rolex World Headquarters since the 1960s was completed in 1995. This is a symbol of more than 80 years of creation, innovation and progress, and a symbol that matches the entrepreneurial spirit valued by its leaders. .

All Rolex employees work hard for the same goal. Rolex is continuing to carry forward its tradition and continue to serve as the representative of Geneva and high-quality watches around the world.

The corporate brand ranked 79th in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab.