Consignment sales are: physical stores, agents or manufacturers that have a stable supply of goods, in order to expand their online distribution (distributing goods does not cost a penny anyway), increase the number of views, and thus increase sales. quantity, recruiting other online stores to join as agents to sell his products. He only needs to send the product pictures and product description data to the consignment store, and the consignment store can put it on the shelves with one click through the online store assistant, and then it can be sold on the online store.

The transaction process is: after the consignment store sells the goods in the online store, it then pays its own supplier for the corresponding product model through Alipay (the purchase price is lower than the sales price, and the difference is the profit of the consignment store) , leave your buyer's delivery address, name and contact information, and then the source of goods will directly send the goods to the buyer of the consignment store. The buyer will confirm that there is no problem with the receipt of the goods, confirm the Alipay payment, and then the consignment store will also send the goods to the source of goods. Alipay confirms the payment and completes the transaction. Because agency sales are common and easy, and there is no corresponding agency agreement to bind both parties, online shopping often has the negative impact of constant disputes and bad reputation.

Now let’s comprehensively analyze the current situation of agency sales. As a new marketing model for commodity sales, consignment sales were once very brilliant. In the early days of its establishment, Liusheng Network Alliance grew to more than 100 franchise stores in just two months, with a monthly profit of more than 5,000 yuan. Because of its early large-scale adoption of the consignment sales model, it has developed extremely rapidly and has obvious benefits.

However, behind the glory, the franchised consignment stores are facing great risks: 1. The consignment store owners cannot see the actual products and cannot guarantee the quality of the goods to customers. 2. If you don’t understand the actual product, you will naturally not be able to recommend it to customers truthfully - otherwise it will be deception. 3. After the buyer pays with Alipay, the online store pays the source of goods with Alipay. There is a risk of recovery of the advance payment in the following situations: the goods are lost during express delivery; the goods are damaged during mailing; malicious buyers deliberately refuse to pay; the goods do not match the description; The goods have been claimed by someone else. 4. For products with after-sales promises, after the transaction, the buyer returns the goods to the source of goods - the consignment online store cannot guarantee whether the source of goods can honor the after-sales service. Some buyers even send the goods back to the source of goods, never to be seen again. Products, consignment online store was investigated for suspected Internet fraud! Faced with these risks, coupled with the extremely thin profits of consignment stores (especially digital products), some online stores that have joined consignment sales have begun to lose confidence, with branches constantly leaving and new stores joining. Then, other online stores with stable supply of goods and even offline agents of some manufacturers saw the development prospects of consignment sales, and began to recruit a large number of agent online stores, and online stores began to expand rapidly. Friends who are interested can take a look. Most online stores actually have different user names for their products, but the products they sell are all the same, including the descriptions of the products. This is the data they use. Provided by the source of goods. There are more online stores, but the source of goods and the quantity of goods are almost the same, which directly makes it more difficult for consignment stores to sell goods and lower profits; they have begun vicious competition, illegal bargaining, false publicity, exaggerated effects, fraudulent transactions, and passing fakes off as genuine. ...Profits have dropped, transaction volume has dropped, but risks have not, which directly leads to a lack of enthusiasm for participation and sales in consignment online stores. In addition, with the increase in consignment online stores, many supply online stores have been discovered by careful customers. They directly make transactions with the supply online stores and enjoy lower prices than consignment online stores. This has made consignment online stores become supply network stores. The free advertising of the store dampened their enthusiasm. What's more serious is that some other amateur online stores with unstable supply of goods take advantage of the opportunity to work in offline physical stores and also seek consignment sales online at low prices (each item worth hundreds of goods earns one, two, and five yuan before shipping) ), and also promised the national three guarantees to solve the after-sales problem (as long as one day he does not work at the agent, then this supply online store may disappear from then on), which further disrupts the price system of consignment online stores. Consignment online stores Even some suppliers are facing an unprofitable situation.

This is the primary reason why offline products are so much more expensive than online products - because the risks of doing business offline are higher, the profits are naturally higher), and the sales price is higher than that of direct transactions with the source of goods. If the buyer purchases from the source of goods, and the source of goods only pays half of the consignment profit to the consignment store, the price of the goods purchased by the buyer will be lower, because the price is lower, and the after-sales service will be more assured, and the buyer will naturally be willing to cooperate with the source of goods. The businessman made a deal.

At the same time, because the price of the transaction at the source of goods is lower than that of the consignment store, the transaction volume and competitiveness of the goods will also increase. For agency stores, although sales profits have dropped, the risks have completely disappeared. Under zero-risk conditions, you can make money as long as there are transactions. It is better to make a few more transactions than to sell them at a high price only during the holidays. ——This is the market economy. The better the after-sales service is, the lower the price is, and the more affordable it is for consumers, the more market will be gained.

In addition, consignment stores have worked hard to operate online stores in the past, but they were unable to close transactions due to poor reputation and high prices. The profit of the source of goods plus the profit of the consignment store may have been higher than the average market price, which is not attractive to buyers. A rare deal. But now it saves trouble. There is no need to do everything possible to improve the reputation of the online store to gain the trust of buyers (because buyers only browse the product webpages published by the agency stores, and do not need to make deals with the agency stores). There is no need to understand the products, and there is no need to reply with painstaking efforts and imagination. For home problems, there is no need to apologize to the buyer in a low voice, explaining why it is out of stock, why the goods have not been shipped, why the product seems to be old, why not solve the after-sales problem... Now it is as simple as publishing the product data, and the rest is just If the supplier does it, he or she will just increase the number of views of the product, so that more buyers will see the introduction of the product and click to the supplier to make a deal, and they will get the sales commission without any risk or investment. With the development of e-commerce and C2C business, only innovative, win-win or even multi-win marketing models can bring reasonable profits to online stores. Today, when agency sales are gradually falling out of favor and transaction disputes continue, the virtual agency sales mentioned in this article , will become the mainstream choice for consignment online stores and bring profits!