1. Search carefully and register as early as possible

Identical or similar trademarks are the most common reasons for failure in the trademark registration process. Therefore, before registering a trademark, it is necessary to carefully check the similarity of the trademark. By checking the trademark registration status of the Trademark Office, you can find out whether the trademark to be applied for registration is the same or similar to the trademark that has been registered or is being registered by others. This will greatly reduce the risk of trademark registration, improve the success rate of trademark registration, and avoid the double waste of time and money. loss.

After conducting a trademark search, if there is no risk that the trademarks are identical or similar, the company needs to register the trademark as soon as possible. my country's trademark registration adopts the "first to apply principle", that is, if two or more trademark registration applicants apply for registration of the same or similar trademark on the same or similar goods, the trademark that applied first shall be the first to apply. The applicant can obtain the exclusive right to use the trademark, and trademark registration applications after the application time will be rejected.

In layman’s terms, the “first-to-file principle” means first-come, first-served. If a company fails to register a trademark in time, once the trademark is registered by others, the company will be stuck in either spending a lot of money to redeem the trademark, or The dilemma of being forced to give up an original trademark that already has a certain degree of popularity, therefore, it is necessary to apply for a trademark as early as possible.

2. Use it correctly and control the dynamics

After the trademark is successfully registered, the enterprise needs to use the trademark correctly in accordance with the legal provisions. Behaviors such as changing the registered trademark by oneself, counterfeiting the registered trademark, etc. are all Illegal behavior will not only cause the trademark to be revoked by the Trademark Office, but may also cause infringement of other people's registered trademarks, and you must bear corresponding infringement liability.

From the perspective of trademark logo, when using a registered trademark, you can mark the registered trademark mark on the goods, packaging and other attachments, mark it with "Note" or "R", but you cannot change the text, graphics, or text of the trademark on your own. Color and other components;

From the perspective of trademark categories, the scope of use of a registered trademark is limited to the approved category of goods or services. If the trademark needs to be used in other categories, a separate trademark registration application needs to be filed;

From the perspective of timeliness, a registered trademark is valid for ten years. If you want to continue to use it after the expiration, you need to go through the renewal procedures. If the renewal procedures are not completed, the Trademark Office can cancel the registered trademark.

In addition, if a registered trademark is not used for three consecutive years without legitimate reasons, the right to use the trademark may be revoked. Bajie suggests that companies can make plans in advance and "use" the trademark through trademark use licenses and other methods. Prevent possible "withdrawal of three" risks.

In addition to ensuring the correct use of registered trademarks, companies also need to monitor the dynamics of registered trademarks at all times. When a trademark is opposed, withdrawn, or is about to expire, the Trademark Office will notify the company through an announcement so that the company can submit evidence, apply for renewal, etc. within the prescribed time. If the company fails to respond within the prescribed time , the Trademark Office will decide the trademark according to relevant provisions. Therefore, in order to ensure trademark security, companies need to pay attention to trademark trends at all times and respond in a timely manner.

3. Foresight and emphasis on defense

When enterprises carry out trademark strategic layout, they also need to consider the business development prospects of the enterprise and be foresighted. On the one hand, enterprises need to choose the content and category of trademark registration based on their business, products or services. On the other hand, enterprises also need to adopt a strategy of combining domestic applications with international applications for trademark protection layout to eliminate potential international trademark risks that may arise in the future.

With the rise and popularization of the Internet, corporate exposure has increased rapidly, but this has also made it easier to obtain corporate information. In order to effectively prevent unscrupulous merchants from "sitting on famous brands", "free riding", and preemptively registering trademarks, Companies can register defensive trademarks to fully protect their trademarks. This is especially of substantial strategic significance for companies that invest heavily in advertising and strive to create a well-known brand image.

4. Pay attention to the market and safeguard rights in a timely manner

In addition to regulating their own behavior, companies must also pay close attention to the market and promptly safeguard rights against infringements of their registered trademarks in the market. , prohibiting others from using their registered trademarks without permission. On the one hand, this is the protection of corporate trademarks and can safeguard the legitimate rights and interests of enterprises. On the other hand, timely rights protection can also avoid the danger of registered trademarks becoming common names of goods.

5. Strengthen management and establish systems

With the development of business, the number of registered trademarks applied by enterprises will also increase year by year, but these involve multiple product lines and multiple trademarks. Trademarks with different types, application times, application progress, and product markets are very likely to cause confusion in corporate trademark management. Most trademarks cannot be effectively supervised, leading to problems such as trademark "withdrawal" and missed renewal time. This is undoubtedly a fatal shortcoming in information warfare and greatly hinders the development of enterprises.

Therefore, strengthening trademark management has become a very important part of the enterprise's trademark protection strategy. Enterprises should establish specialized trademark management and protection departments, establish and improve trademark management systems, establish scientific trademark classification and protection systems, and strengthen trademark evaluation and quantification.