Since the reform and opening up, the brand awareness of Chinese entrepreneurs has been increasing, and the brand has been gradually promoted to an important position. China brands such as Haier and Lenovo have also begun to go abroad and become international brands. However, many domestic brands are still in shallow competition, and many brands still stay at the trademark level and have not accumulated brand assets. Ogut International Brand Consulting Agency has long been concerned about the development of China brand, and has deeply studied the brand building of China. They all agree that this is a systematic project, which needs various systems to truly accumulate brand assets. Many enterprises often make perfect plans, but they can't implement them. Ogut believes that building from the following aspects can better ensure the smooth progress of brand planning. 1, the strong support and participation of top management in brand building is a top-down systematic engineering and management work, and the power comes from the top decision makers of enterprises. Therefore, the top decision-makers of enterprises must have clear ideas and firm beliefs to complete this huge project, rather than relying on the marketing department of enterprises to fight alone. Brand planning and construction is a huge project, and many decisions need to be made by high-level decision makers, and the resources of the whole enterprise need to be mobilized to cooperate. Therefore, the brand marketing strategy planner must get the support of the top decision maker of the enterprise. 2. Get high recognition and active cooperation from all employees. The essence of brand core values is values rather than communication ideas, while products and services are the carriers of brand core values. Therefore, brand core value and identification must dominate the whole enterprise value chain. Therefore, after the brand strategic planning is completed, all employees should understand the brand positioning of the enterprise and consciously make their own contributions to the landing of brand positioning in products and services through their own post responsibilities. Brand planning and construction focus on implementation, which requires the whole enterprise to unite and unify their thinking. It is difficult for a large group enterprise with tens of thousands of people to unify their thinking, but at least the managers should have the same clear direction and the same clear concept, and the effective guidance of the top management of the enterprise is particularly important. 3. The cooperation of professional and systematic intelligence service team is particularly important. Brand strategy and brand marketing need an excellent and practical consulting and creative team to cooperate with enterprises to complete their mission. Brand itself is the advanced stage of marketing. If the consulting organization still stays at the level of marketing and advertising sales, it will form great hidden dangers and short-sighted effects for enterprises! (You can log in to major search engines to search Ogut for easy search.)