From this book, I deeply understood the three magic weapons that made Haier successful. The first magic weapon is "brand"

The intangible asset of an enterprise is

"brand"

This is exactly what it says A saying from Lao Tzu:

“All things are born from existence,

being is born from nothingness”

The brand has captured this very well

"None"

Haier is the company that attaches the most importance to brand in my country, and is also the most successful company in implementing brand strategy.

According to records in the book, in the mid-1980s

Haier was smashed in public

76

The story of "Taiwan Refrigerator with Quality Problems", recently

Haier has proposed the overall strategy of "World Brand Operator". The emphasis on corporate brands has enabled Haier to develop step by step into

It is a well-known brand in China and even the world. Haier people believe that a brand is not simply equivalent to a trademark or symbol, but the comprehensive competitiveness of an enterprise formed by the organic combination of tangible and intangible elements. Haier people know very well that China is currently a big manufacturing country in the world, but at the same time it is a small brand country. Therefore, brand plays a vital

role in the development of an enterprise. The second magic weapon is "talent and team"

"To build a company is to build culture, and to build culture is to be a human being! Because

removing the word "enterprise"

If it becomes

stop

, the company will not develop without high-quality people!

" Remember someone

asked the president of Microsoft Pierre Gates asked:

"Microsoft is already very brilliant.

If you were asked to create another Microsoft now, would you

be able to do it? "Pil Gates thought for a while and replied:

"If I could select

1,000

employees from the current Microsoft, I would

I can definitely do it!

”

It can be seen that talents are the most important wealth of a company.

It is mentioned in many places in this book that

Haier’s management team is the key factor in Haier’s success.

They have two major advantages: one is quality. Good quality ensures team unity, and unity ensures stability

; the other is learning. Only a team that is diligent in learning and brave in innovation can continue to make progress and win. difficulty. The third magic weapon

is "attitude and method of doing things"