At present, domestic agricultural brands have made great progress, and many enterprises have established their own brands through brand consulting management. Once upon a time, "agricultural brand" was still a strange concept in China. From the countryside to the central government, little attention has been paid to this. In the past ten years, various consulting companies have gradually established the theoretical system of agricultural brand in China, combining with international experience, and applied it to the agricultural brand building of nearly 1 local governments. Nowadays, many agricultural brands have fed back the achievements of modernization to agriculture. So this is why the creation of agricultural brands can not only enhance the overall image of the agricultural industry, but also enhance the market competitiveness of agricultural products, achieve agricultural efficiency, increase farmers' income, and even promote the development of a region.

when fruits, grains and other crops establish brands, they will immediately rise to the level of marketing development, so that industries, enterprises and regions can be upgraded to realize their values, realize standardization and industrialization and upgrade their capital through brand positioning, product innovation, product core value, brand image design and dissemination. The modern construction idea is definitely more effective than the traditional marketing method. Today, we will analyze several small problems that need to be paid attention to when establishing agricultural brands.

In today's society, people's pursuit of improving the quality of life is the same for crops. When establishing brands, enterprises should make clear their product structure, seize public resources and take the road of market guidance. Enterprises need to know when to plant what and what to plant to meet the market demand. For example, for vegetables, they should lead vegetable farmers to "bury their heads in planting vegetables" and turn them into "vegetables needed by the market" to keep up with the market structure. And enterprises should occupy the best resources in the first time, such as land and local agricultural products. Being the leader of the market is a very good means, because different from other industries, having good products means having the most important strategic resources.

Of course, in the follow-up marketing, it is very important to establish brand identification symbols for product creativity, select brand spokespersons, make correct advertisements and design well-designed packaging to show values and differences. Enterprises need to explore content different from competition, such as "Shouxing Peach", which will create differentiated value for enterprises. This is the same as other industries. Only by being a differentiated brand can we enhance greater value. At the same time, enterprises need to pay attention to that when developing new agricultural products, they must get intellectual property rights, which is equivalent to getting standards, which will make enterprises have stronger competitiveness and initiative in the fierce market.

when the enterprise forms a certain standardization, it shows that brand consulting management has played a role. Of course, the development of the enterprise should follow the concept of "respecting nature and developing circularly". From cultivation to sales, safe and high-quality farmer products are the core content of all agricultural brands.