Since 2018, Sichuan Renzhong Investment Management Co., Ltd. (hereinafter referred to as Renzhong Management Company), a wholly-owned company of Xiaolongkan Hot Pot, has filed about 300 related lawsuits in two years, showing extraordinary strength. Accordingly, Xiaolongkan’s continuous success in the market as a “hot pot upstart” has made him a rising star in the hot pot industry.
This may explain why Renzhong Management Company is so concerned about the trademark infringement issue of "Xiaolongkan". Perhaps it is also because of the continuous elimination of "copycat restaurants" that Xiaolongkan can turn around in the slightly tired hot pot market. The price of fake "Xiaolongkan" exceeds 3 million. Renzhong Management Company is the owner of the "Xiaolongkan" trademark No. 18096479. According to China Trademark Network, on October 19, 2015, Renzhong Management Company applied for the registered trademark "Xiaolongkan" No. 18096479. The trademark was approved for registration on June 20, 2017, and was approved for use in 43 categories of catering, accommodation, etc. Serve.
On January 4, 2018, Renzhong Management Company announced on its official Weibo that it had successfully obtained the "Xiaolongkan" trademark. After obtaining the "Xiaolongkan" trademark, it began to defend its rights. In Chengdu, 63 infringing stores were replaced, and another 23 stores had suffixes added to their names to distinguish them. Then, immediately afterwards, food group buying apps such as Dianping.com also removed most offline unauthorized Xiaolongkan restaurants.
Faced with such a severe situation, Renzhong Management Company launched a fierce lawsuit against "fake store cleanup", and the 3 million yuan victory attracted attention. In the end, the case ended with the defendant Xiaolongkan Brand Company compensating Renzhong Management Company for 3 million yuan. Xiaolongkan Brand Company not only lost 3 million yuan, but also lost many franchisees and almost half of the businesses established in the name of "Xiaolongkan" Hot pot market.