Summary refers to analyzing and studying the experience or situation in a certain stage of work, study or thought, and making written materials with regular conclusions, which can make the mind clearer and the goals more clear, so it is very necessary to write a summary. But what are the requirements for summary? The following is a summary of the e-commerce poverty alleviation work I have compiled for you. Welcome to read it. I hope you will like it.
e-commerce helps the poor, giving full play to the positive role of e-commerce in precision poverty alleviation, and promoting the development of rural industries. The following is a summary of the e-commerce poverty alleviation work I have compiled for you for your reference. I hope it will help you. Please click to view more details.
in XXXX, in order to promote the poverty alleviation work of e-commerce in our county to achieve practical results, in accordance with the requirements of the Notice on Doing a Good Job in the Special Action for Poverty Alleviation of E-commerce in the Province in xxXX issued by the Department of Commerce of XX Province and the Provincial Poverty Alleviation and Development Office (Xiang Shang Dian [XXXX]No. X) and the Notice on Carrying out the Performance Appraisal of the Special Action for Poverty Alleviation of E-commerce in the Province in XXXX), According to the task list, the Commercial Grain Bureau of xx County carefully arranged the deployment, strengthened the work responsibility, gave full play to the positive role of e-commerce in the precise poverty alleviation work, promoted the poverty alleviation targets to increase their income, earnestly implemented the county-wide e-commerce poverty alleviation special action work, and completed all the tasks of performance appraisal.
I. Overview of the development of e-commerce industry
xx county is located in the hinterland of central Hunan and belongs to XX city. The total area is 1596 square kilometers. It has jurisdiction over 15 townships and 1 provincial-level economic development zone. After the merger, there are 486 administrative villages and 37 neighborhood committees, with a total population of 92,. There are 16 poverty-stricken villages with established files and 92,17 poverty-stricken people.
in recent years, our county has vigorously developed e-commerce through demonstration, promoted profound changes in the county's industrial development mode and management mode, promoted the transformation and upgrading of traditional advantageous industries, and made remarkable achievements in promoting industrial agglomeration and e-commerce poverty alleviation, and gradually formed a good pattern of "mass entrepreneurship and innovation" in e-commerce development. At present, it has one national-level e-commerce demonstration enterprise, two provincial-level e-commerce demonstration enterprises, and 23 e-commerce enterprises in xx province. It has built a county-level e-commerce industry incubator with more than 15, square meters, integrating commodity trade, logistics distribution, training simulation and other multi-functions and formats, and introduced more than 4 e-commerce platform enterprises such as rural Taobao, postal service, supply and marketing, and random purchase, one e-commerce service center and one Taobao. A county-level logistics warehousing and distribution center, with 32 online merchants incubating enterprises, 3, individual online merchants, and 38 e-commerce service sites in towns and villages, has promoted e-commerce and related industries such as information, transaction, payment, logistics, exhibition, training and communication, and has actually carried out more than 1, e-commerce trainings. The broadband coverage rate of administrative villages is 95.92%, the utilization rate is 75%, and the annual online sales amount is 75%. At the same time, our county has accelerated the integration of primary, secondary and tertiary industries, intensified the integration of characteristic fist products such as small agricultural machinery and bamboo veneer into "internet plus", achieved deep integration of online and offline through cross-border trade of e-commerce, and promoted the transformation and upgrading of local advantageous industries and the rapid development of county economy. The mainstream media such as Xinhuanet, Guangming.com, People.com, Phoenix.com, Sina.com, China News.com, xx Daily, New xx.com, Red Net and xx Daily, and the local new media such as xx.com, Pocket XX and XX Information Network actually reported the demonstration work and e-commerce development model and practice in XX County, which was affirmed and praised by higher authorities and all walks of life.
II. E-commerce poverty alleviation work
Our county insists on putting the development of e-commerce in an important position, closely combining it with precision poverty alleviation, strictly following the assessment requirements of the higher authorities on the special action of e-commerce poverty alleviation, refining the e-commerce poverty alleviation work plan (including timetable, road map and responsibility letter), gradually improving the commercialization, standardization and scale of rural products, driving the production and supply of local characteristic agricultural products and the poor people to get rid of poverty, and implementing various e-commerce poverty alleviation work, which will be realized this year. We helped poor villages sell agricultural products online by 6.54 million yuan, and helped poor households sell agricultural products online by 5.31 million yuan.
(1) Accurately connect with poverty alleviation targets and speed up the integration and development of agricultural products sold online
1. Focus on 16 poverty-stricken villages in the county, actively organize the construction of e-commerce service points and poverty alleviation demonstration online stores in poverty-stricken villages, and build 26 village-level e-commerce service stations and xx poverty alleviation demonstration online stores in strict accordance with the requirements of higher-level documents, with perfect functions. The county-level e-commerce service center provides perfect operation guarantee for the site, has the upward function of agricultural products collection, and the logistics is fast and convenient. The transaction volume of "industrial products going to the countryside" and "agricultural products entering the city" is good, showing an increasing trend. By the end of November, the total annual transaction volume of newly-built service stations reached more than 3 million yuan, and the total annual transaction volume reached more than 3, yuan. The total annual transaction volume of poverty alleviation demonstration online stores is more than 2, yuan, which further enlivens the rural consumer market in poverty-stricken areas, effectively drives the local economy to accelerate development, and has achieved remarkable results. For example, Chen Fugui, Guigu Village, Qingshuping Town, Zhao Xiangmin, Shilong Village, Huamen Town, Hu Yuebei, and other poverty-stricken households who set up a file to establish a card successfully opened an online shop for poverty alleviation after systematic training, and their annual net income exceeded 8, yuan, successfully taking off their hats.
2. Actively organize e-commerce platforms and enterprises such as e-commerce service center, Feiteng Company and Hunan-Yunnan Company to collect information on standardized agricultural special products, non-standardized agricultural products and rural tourism resources, establish a commodity information base, and strengthen the supervision of online products of agricultural special products, formulate nearly 1 production and processing standards, and integrate and develop products suitable for hot sauce, yam, lobster sauce, dried bamboo shoots, bean skin, sweet potato powder, salt pepper, etc. Strengthen the supervision of online goods of agricultural special products and formulate more than 1 production and processing standards; Registered trademarks of local agricultural products such as Jiaxiangbao, Lingmeiji, Spicy Grandma and Water Seal Altar, with more than 1 SC certifications and product packaging design. Supervise and guide producers of agricultural products such as Lighthouse Rice and Jiangyuan Hot Sauce, and professional cooperatives to cooperate with e-commerce enterprises, expand the production scale of safe and high-quality agricultural products, plant, produce, process and package according to standards, promote the commercialization and online sales of agricultural products, cultivate and establish more than 1 production bases and small workshop-style processing factories, provide technology, information, online purchase and sale services for poor villages, and accelerate the realization of Yongfeng Hot Sauce, Qingshu Huaishan, Douchi, Protein Mulberry and so on.
3. Actively carry out the construction of quality assurance system. The county people's government signed a cooperation agreement with Zhejiang Oracle Bone Inscriptions Supercode Technology Co., Ltd. to set up an e-commerce quality certification and traceability system for agricultural products, and has customized more than 3 million personalized anti-counterfeiting identification codes for 1 agricultural products manufacturers such as xx Xiangjun Yongfeng Hot Sauce Co., Ltd. Through the agricultural product traceability system, a series of production and circulation information of agricultural products, from raw material procurement to agricultural product collection to consumer purchase, is recorded in the database of agricultural product quality and safety traceability supervision cloud platform. The production enterprises attach the QR code label to the products, realizing the whole process display of enterprise information, and providing the quality supervision information and inspection report of the product production process to consumers in the form of QR code for scanning code query. The whole system is stable and reliable, the equipment runs normally, and the enterprise has a good response. At the same time, it provides timely and effective information support and scientific and powerful decision-making basis for xx agricultural product quality and safety supervision department.
(2) Broaden online sales channels and promote online trading of agricultural products in cities
1. Vigorously carry out online sales activities of "one county, one product". Our county has actively combined local agricultural special products with precise poverty alleviation through well-known e-commerce platforms and various news media, increased the intensity of agricultural products entering Ali, JD.COM and other platforms, opened more than 2 online stores of agricultural products, carried out the publicity and marketing activities of "one county, one product" for online sales, and shaped online sales brands, which has achieved remarkable results. In the first half of the year, more than 2 kinds of local agricultural products in our county successfully settled in Alibaba's "China XX Pavilion", with an annual online sales volume of more than 2 million yuan; On September 22nd, our county Jiangyuan Hot Sauce Food Co., Ltd.' s "Houfujia" brand Yongfeng Hot Sauce successfully settled in the official flagship store of Taobao "Taoxiangtian" in Alibaba's rural areas, which made our county's century-old brand a hit on the large-scale e-commerce platform, with more than 1 orders sold online every day and more than 2xx orders sold on the same day. The county e-commerce company * * * service center provides network-wide marketing and promotion activities for three production enterprises, including xx Weilong Food Company, xx Xiangchun Pickled Vegetable Garden and xx Baima Food Company, including Taobao Agency, Wechat business Agency and Alibaba Chengxin Agency, and at least 1 local agricultural products are sent to all parts of the country every day. The e-commerce service center cooperated with Citangwan Village, Gantang Town, a poverty-stricken village in our county to carry out e-commerce precision poverty alleviation, so that the sweet potato chips and Chinese herbal medicine pollen honey in the village were sold out in just a few days, and the online crowdfunding of kiwifruit was successful. All reservations were made at the end of August. Cooperate with Yangtan Agricultural Cooperative to promote figs online and offline, 9% of the figs produced are sold, and the remaining 1% are made into dried fruits and sold out. Our county Liancai farmers' professional cooperative makes full use of the platform of Nongshangtong 8677 to actively carry out the online promotion of "one county, one product+small poverty-stricken agricultural shops", and through the cooperation mechanism of "government guidance+platform landing+public participation", special training is carried out in xx towns and villages throughout the county to ensure that project participants master business skills, processes and standards, so that the project can land effectively and efficiently, and more than 2 poverty-stricken villages with established files are selected to open "small poverty-stricken shops". Selling the products of poor villages and poor households, and aggregating the power of e-commerce in the county to help promote and sell, really make the "e-commerce poverty alleviation shop" create benefits for the sales of poor villages, and realize the accurate poverty alleviation of e-commerce.
2. Use the third-party e-commerce platform to sell agricultural products. Since the beginning of this year, our county has vigorously carried out poverty alleviation training and team building for micro-(electric) businesses, with the County Grain Bureau, the People's Social Security Bureau, townships and the Economic Development Zone being responsible for coordination and guidance. Through e-commerce enterprises, farmers are driven to sell from the media by using WeChat platform, so as to promote the scale and commercialization of agricultural products in the county gradually. With the mode of "company+cooperative+base+farmers (poor households)+Wechat business sales team F2C factory", the mode of directly reaching consumers through WeChat platform forms an integration of production and marketing, which promotes the economic development of agricultural specialty products in hometown. E-commerce companies with a certain scale, such as Hunan-Yunnan E-commerce and Feiteng E-commerce, have conducted training and team building for agricultural special Wechat business in 15 towns and new economic development zones in the county. Throughout the year, * * * trained more than 1,2 people in Wechat business (including more than 2 poor households who participated in the training), * * * involved more than 5 poor villages, opened more than 1,2 personal real-name micro-stores or online stores, and cultivated more than 2 village-level leaders of agricultural special Wechat business. For example, poor people such as Luogai Township, Shushan Village, Shiniu Township, and He Dengfeng, Shatang Village, Shatang Township, under the careful cultivation and guidance of e-commerce companies, have successfully transformed into a veritable "Wechat business Talent" in agricultural product sales, with an average monthly net income of more than 1 yuan, taking off the hat of poor households. The second is to guide e-commerce enterprises and Wechat business team to better promote xx county-level characteristic agricultural products under the promotion of fellow villagers by docking xx chamber of commerce in Guangzhou, Shenzhen, Jiangsu, Beijing, Changsha and other places. At the same time, we will cooperate with major Hunan restaurants to achieve mutual benefit and harmonious life online and offline, and bring consumers a more direct and real experience through this integrated industrial integration of production and marketing.
the third is to use online and offline to sell agricultural products. Focusing on continuously increasing the income of the poor, relying on local e-commerce enterprises such as E-commerce Service Center, Qipin.com, Post Tesco, Supply and Marketing E-home, Taobao xx Featured Pavilion, and Xiangzhong Youxuan, our county has settled in the "E-commerce Poverty Alleviation Specialty Zone" of XX Entity Shangchao and E-commerce Service Platform, and adopted various modes such as product pre-sale, adoption, crowdfunding and community to carry out "precise poverty alleviation". We also actively organize e-commerce enterprises to participate in food fairs, agricultural fairs, online shopping festivals and other exhibitions of agricultural special products. In January this year, the County Commercial Grain Bureau organized more than 5 enterprises of e-commerce association members to hold the "First E-commerce Poverty Alleviation New Year Festival"; In March, the County Grain Bureau organized more than 2 e-commerce enterprises to participate in the Suoshi Town Rape Flower Cultural Tourism Festival and the e-commerce Precision Poverty Alleviation Fair, and organized the county-wide e-commerce enterprises to carry out the recruitment meeting of migrant workers in the "Spring Breeze Action" for e-commerce poverty alleviation; In April, nearly 1 enterprises participated in the "2xx Yiwu China International E-Commerce Expo"; In August, more than 2 enterprises were organized to participate in the Lotus Leaf and Lotus Culture Tourism Festival and the e-commerce poverty alleviation product fair; From September 14th to 17th, organized more than 1 enterprises to participate in the "International Catering and Food Expo" held in Changsha; From September 27th to 29th, 3 enterprises were organized to participate in the 8th Hunan Expo held in Loudi. From November 9 to 15, more than 4 agricultural products processing and production enterprises and e-commerce enterprises were organized to participate in the "xx (Xiangzhong) Agricultural Products Expo and E-commerce Poverty Alleviation Forum" held in Qingshuping Town; On November 17-24, five enterprises were organized to participate in the 2xx China Central (xx) Agricultural Expo held in Changsha, and an "e-commerce special product area for poverty alleviation" was opened. Through the dissemination of various exhibitions and the combination of online and offline, * * * helped poor areas sell more than 1 million yuan of special products, and combined with the e-commerce model of "internet plus special agricultural products+special tourism", good results were achieved.
(3) Strengthen the poverty alleviation mechanism and improve the construction of e-commerce poverty alleviation system
1. According to the requirements of e-commerce poverty alleviation performance evaluation and the actual situation of our county, 1.84 million yuan of e-commerce poverty alleviation funds have been implemented in the county's overall integration of financial agriculture-related funds (including 34, yuan of financial poverty alleviation funds and 1.5 million yuan of overall integration funds), which are earmarked for e-commerce poverty alleviation service system and rural talent team construction. At the same time, our county further strengthens the working mechanism of e-commerce poverty alleviation, and arranges personnel to regularly urge all e-commerce poverty alleviation projects to start construction, so as to ensure that the projects are implemented in good quality and quantity as scheduled.
2. Vigorously strengthen the construction of county-level e-commerce service centers and village-level e-commerce poverty alleviation service systems. Over the past year, our county has strengthened the construction of e-commerce service system, and made breakthroughs in improving the upward function of local agricultural special products, purchasing production and living materials for poor households, superimposing financial and agricultural withdrawal services, integrating industrial products to the countryside, and improving government affairs, agricultural technology and employment services. The actual operation is in good condition and the results are very remarkable. The county uses major e-commerce platforms to achieve annual sales of products down to more than 2 million yuan. First, give full play to the practical experience of the professional team of county-level e-commerce service centers in brand registration, unified packaging, network promotion and operation, and improve the level of standardization and branding of local agricultural products. By carrying out agency operation and operating its own regional B2B2C e-commerce platform, we will develop and promote the crowdsourcing platform for farmers and "self-mail gang" logistics in central Hunan, and support businesses and individuals in Wechat business and "physical stores+e-commerce" to open stores on the platform. After a period of operation, we will gradually realize a virtuous circle, push agricultural special products into the era of easy and large circulation, and solve the last mile of rural logistics.