A company in Jinan handles trademark registration. What materials should be prepared for trademark registration now? What is the trademark registration process? The editor has brought it to you? Apply for trademark registration ?Relevant knowledge, there may be what you need. Information required for trademark registration

1. If applying for registration under a company name, a copy of the business license must be provided, and the official seal must be stamped on the copy of the business license;

2. If you apply for registration of an individual name, you need to provide a copy of your personal ID card and a copy of the individual industrial and commercial household's business license. The copy of the individual industrial and commercial household's business license must be stamped with the official seal;

3. Provide trademark text or If the color of the drawing needs to be protected, a color drawing must also be provided;

4. Provide the goods/services to be registered, which can be based on the goods operated by the applicant or the services provided by the applicant, referring to the "Goods for Trademark Registration" Fill in the ninth edition of the "International Classification of Goods and Services" (Nice Classification) and the "Classification Table of Similar Goods and Services" modified by the Trademark Office based on the above-mentioned international classification table;

5. Provide the "Distinction Table of Similar Goods and Services" with official seal or signature. "Trademark Agency Power of Attorney", which can be obtained from this website; especially note that the address on the "Trademark Agency Power of Attorney" should be exactly the same as the registered address on the business license. What are the requirements for a registered trademark?

(1) The trademark should have distinctive features, be easy to identify, and must not conflict with the legal rights previously obtained by others.

(2) Only the common name, graphics, model number of the product, or only a direct representation of the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the product shall not be registered as a trademark, but If it has acquired distinctive features through use and is easy to identify, it can be registered as a trademark.

(3) Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid. Detailed process for registered trademarks

Trademark registration process 1. Formal review

After formal review, the application procedures are complete and the application documents are filled in as required, the Trademark Office will issue an acceptance notice.

If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

Trademark registration process 2. Substantive examination

After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.

If the application is rejected, a rejection notice will be issued to the applicant.

If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.

For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".

Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.

If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.

Request for review

If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. What are the benefits of a word trademark?

General trademarks can contain words and images. However, we recommend that when you apply for a registered trademark, it is best to focus on text. This is because:

When applying for a registered trademark, the search for existing trademarks (including registered and unregistered ones) is mainly based on text.

This makes it difficult to determine whether your trademark image is the same or similar to an existing trademark image. Including the trademark pattern when registering a trademark will undoubtedly greatly increase the probability of rejection of the registered trademark application. At the same time, even if your application is approved, the possibility of others suing you for trademark infringement in the future is greatly increased. For example, McDonald's has successfully fought in court several times to prevent other trademarks from using a similar golden bow pattern in its trademark. This means that the owners of these trademarks must abandon their currently registered trademarks, redesign and apply for new registered trademarks;

One of the most important criteria for judging whether a trademark is similar is to see whether its words are similar to those of other trademarks. The words in the trademarks are similar. If you successfully register a word trademark, you have actually deprived others of the right to use the same name to promote their products or services, regardless of how the pattern of their trademark is different from yours. This has actually achieved your purpose of registering a trademark;

Except for a few trademarks with huge advertising investment and extremely special designs, it is generally difficult for people to remember the pattern of a certain trademark and base it on it. Establish a connection between the trademark image and the product or service. What your customers will remember is the text of your trademark. Registering a word trademark can achieve twice the result with twice the result;

When using a registered trademark in the future, you can use the registered trademark (with the mark) and the unregistered pattern trademark at the same time. Intuitively, this is not much different from registering a trademark image and text together.

Another advantage of this is that if you need to modify the trademark pattern in the future, you do not need to apply for a new trademark. History has proven that the frequency of modifications to trademark images is much greater than the frequency of modifications to trademark text.

Of course, if the trademark pattern you design is truly unique and has great market value, you should include it when applying for trademark registration. Another more feasible method is to register the pattern trademark and word trademark separately. In this way, even if the registration of the pattern trademark is rejected, or the pattern trademark is challenged by others for trademark infringement in the future, your registered word trademark will not be affected. What are the suggestions for trademark design?

1. Choose a good English name

In fact, choosing a name composed of English letters is necessary for a company to move toward internationalization and conduct multinational operations. of. This is because of the international development of enterprises, and corporate logos and standard words are easily recognized, accepted, and pronounced by as many people as possible around the world. That is, people from any region, skin color, race, and culture can recognize it.

Since English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures, and skin colors around the world, corporate logos and standard words using English letters as elements must be universally applicable and the world’s Passage. Except for English letters, marks composed of any other elements have strong regional and national characteristics, which increases the difficulty of dissemination and makes it difficult to become famous all over the world.

Japan’s Sony, Panasonic, Honda, Toyota, Germany’s Siemens, and Sweden’s Ericsson all use non-native English letters As company name and brand name.

2. Separate registration for local (native culture and language) and English

United registration is a strict saving, but separate registration brings huge flexibility. Among well-known brands in various countries, it is very rare for Heyi to be registered.

3. Trademark uniqueness is very important

The logo composed of trademark elements is generally a word, which does not exist before you use it.

In trademark examination, this issue is called "distinctiveness", that is, uniqueness. This is what confuses many Chinese people. They all like to choose words that everyone knows, such as "Lenovo", "China", "Great Wall", etc. In fact, these are bad trademark concepts.

The connotation and amount of information contained in the word "corporate trademark" should be all about the company. When the public's sight and hearing come into contact with this logo, all the information reflected in their minds is information about this enterprise, and there will never be any other miscellaneous information that interferes with the company's information dissemination. On the contrary, if this word is existing and originally meaningful, then when the public comes into contact with this word, the information reflected in this word will be confusing, which will affect the accurate and clear communication of corporate information to the outside world.

This kind of brand name difference is not easy to protect, and can also lead to ambiguity. Sometimes a word is praiseworthy in the United States, but it may be derogatory in Islamic countries, which is not in line with the universal principles. For example, domestic "junk" carpets have encountered great obstacles in exporting, because "junk" in English means not only sailboat, but also garbage and rags. The same thing happened to the White Elephant Batteries in Shanghai, because the "awhiteelephant" was "useless". It can be seen that the best international brand name that is feasible everywhere is an English word that has no meaning in itself. IBM and Rejoice are good examples.

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