Haibao (HAIBAO) - the mascot of the 2010 Shanghai World Expo in China

Haibao was born

At 8pm on December 18, 2007, 2010 is the year everyone has been waiting for The mascot of the 2019 Shanghai World Expo, "Hai Bao", has finally unveiled its mystery, and its cute shape with a blue "human" character is refreshing to everyone.

Haibao, with the Chinese character "人" as the core creative idea, is paired with the sea blue color that represents life and vitality. Its laughter shows China’s positive, optimistic, healthy and uplifting spirit; its movements of raising its chest and raising its head and the cooperation of its hands show tolerance and enthusiasm; its thumbs up are a sincere expression to friends from all over the world. invite.

The main image

With the Chinese character "人" as the core creative idea, it not only reflects the characteristics of Chinese culture, but also echoes the design concept of the Shanghai World Expo emblem. It was the first to use text as a creative idea in mascot design for large-scale international events. It was an innovation. "Haibao" is full of meaning from head to toe.

Hair: Like rolling waves, it looks lively and individual, highlighting the regional characteristics and source of life of the mascot’s birthplace.

Face: Cartoon simple expression, friendly and confident.

Eyes: Big, round eyes, full of expectations for the future city.

Blue: full of inclusiveness and imagination, symbolizing China full of development hope and potential.

Body: The round body shows the beautiful feeling of harmonious life, cute and playful.

Fist: A raised thumb is a sign of approval and welcome to friends all over the world.

Big feet: Standing firmly on the ground and becoming a strong support for the enthusiastically outstretched arms, it indicates that China has the ability and determination to successfully host the World Expo.

The mutually supporting structure of the word "人" also reveals the concept that a better life depends on you and me creating it. Only when "people" all over the world support each other and live in harmony with nature, people and society, and people with each other, can life in such a city be better.

The creative shape of the word "人" relies on the communication platform of the Shanghai World Expo and will surely become an auspicious symbol and cultural symbol of the Shanghai World Expo in China.