On November 15, 2003, when the reporter went to Zhanggong Town, Ningling County for an interview, this thousand-year-old town was bathing in the rare warm sunshine in winter, somewhat mysterious and somewhat silent. At 10 noon, the noisy gongs and drums broke the silence here, and the opening ceremony of Zhanggong Liquor Co., Ltd.'s resumption of brewing production was held grandly. This marked that it completed the transformation from state-owned to privately owned and began to resume production and operations.

This successful restructuring allowed the people of Shangqiu to see the future of the newly born Henan Zhanggong Liquor Co., Ltd. As a city leader said: "Since then, Henan Zhanggong Liquor Co., Ltd. has opened a new page. Zhanggong, which is famous in the north and south, is still a banner!"

In the production workshop, reporters were curling up Smelling the refreshing aroma of wine in the smoke, my whole body and mind were intoxicated. I couldn't help but close my eyes, and it seemed as if I had been dreaming back for thousands of years.

Yes! Zhanggong Town has a history of brewing Zhanggong wine for thousands of years and has gone through three systems. First, there is the folk system that was born in the folk and developed in the folk small workshop production method. Although this folk system of workshop-style production did not bring great development to Zhanggong Liquor, it miraculously spread the reputation of Zhanggong Liquor for thousands of years. The public ownership of production means after the founding of the People's Republic of China enabled Zhanggong Wine to make full use of the advantages of state-owned resources and move from a private Zhanggong Winery workshop to a modern industrial large-scale production Zhanggong Winery. In a sense, without the state-owned system, Zhang Gong Liquor Industry would not be as large as it is today.

With the resource advantages of the state-owned system, Zhanggong Winery has indeed created brilliance: more than 6,700 employees, sales of up to one billion yuan a year and profits and taxes of 138 million yuan.

However, there are many crises hidden behind this prosperity. The huge success made Zhang Gong Winery surrounded by flowers and cheers, and people who were confused by the prosperity and noise in front of them did not realize it.

This crisis first comes from closed-mindedness and conservatism. When Zhang Gong Winery was at its most glorious, in the words of the employees, "Zhang Gong would have spent endless money if he did not sell a drop of wine for three years." A leader once warned everyone at an all-employee meeting: "There is this kind of thinking. , The day is not far away when I can’t eat or go to work.” Zhang Gongren, who was immersed in honor and joy, thought: Even if Zhang Gong reaches that stage, doesn’t he still have a government?

Under the influence of this paralyzing thought, Zhang Gong Winery seemed to have an indescribable confusion, anxiety and uneasiness in the face of the confusing and complicated market economy. It couldn't even face reality and the market, and fell so hard that it didn't even have the strength to get up again.

Crisis comes from blind arrogance. But having said that, the starting point of wanting to make Zhanggong Winery bigger and stronger is not bad, but it ignores one problem: there are big difficulties, a series of issues such as corporate management, operation, market, internal coordination and external communication. will increase. The contradictions are piling up, and Zhang Gong Winery cannot get out of the vicious circle of long-term existence of hundreds of millions in sales and the company's inability to stop leaks.

In this regard, when the reporter asked an employee of the company for confirmation, the employee had his own understanding of this: "A thousand people have a thousand opinions on the success or failure of Zhanggong Winery. All previous leaders have thought about it. To do it well, the final analysis is that Zhang Gong Winery has not established a system that adapts to the development of market economy."

Yes! The various benefits that the previous state-owned system brought to the workshop-style Zhanggong Winery have turned into factors that constrain and trouble the development of Zhanggong Winery under market economy conditions, putting Zhanggong Winery, known as the "flagship" of Henan liquor, into trouble. and a quagmire from which one cannot extricate himself.

This is the real reason why Zhang Gong Winery went from prosperity to decline.

A scholar who has been paying close attention to Zhanggong Distillery hit the nail on the head: Zhanggong Distillery, which succeeded as a state-owned system and failed as a state-owned system, must establish a system to adapt to the market economy if it wants to be reborn in the fire. A new system has developed and is suitable for the reform of Zhang Gong Winery. In fact, Zhang Gong Winery doesn’t want to get rid of this shackles. Looking at the changes of Zhanggong Winery, it is not difficult to find that Zhanggong Winery is struggling to find a way to adapt to survival and development during its development.

In April 2001, Zhang Gong Group, which was at the "bottom", started from the internal conversion mechanism, allowing enterprises to enter the market, employees to enter the market, and distribution to enter the market, making their market-oriented operations a step forward. In July 2002, Henan Zhanggong Liquor Industry Co., Ltd., a joint-stock company controlled by Zhanggong Liquor State-owned Assets, was established. This restructuring took an extremely difficult and critical step in the reform of the property rights system. However, state-owned assets account for 90% of the company, and it has not yet been able to establish a corporate governance structure that can effectively stimulate property rights. But this restructuring laid a good foundation for Zhanggong Winery to successfully realize the "retreat of the state and advance of the people".

Cao Zhongren, general manager of Henan Zhanggong Liquor Co., Ltd., delivered a passionate speech and was confident in revitalizing the Zhanggong famous liquor brand.

Shangqiu people cannot live without Zhanggong Winery

Zhanggong Winery - the Phoenix of Shangqiu people heading towards "Nirvana" is a reality that Shangqiu people cannot accept for a while. This is because Shangqiu people have an inseparable bond with Zhang Gong Winery.

From the perspective of the relationship between Zhanggong Winery and Shangqiu people, it can be said that Shangqiu people cannot live without Zhanggong Winery.

The specialties, famous foods, and famous toys of any place are all worshiped by local people. It can also be said that the reason why Zhanggong Distillery has a history of thousands of years, has a place in the history of Chinese liquor, and has made such great achievements is the people of Shangqiu. Because without the sincerity of Shangqiu people, the large amounts of money, the unchanging infatuation from generation to generation, and the unchanging care that lasts for thousands of years, Zhang Gong Winery would not be what it is today. To put it bluntly, the reputation of Zhang Gong Wine comes from Shangqiu people. The wine Liu Xiu drank when he turned back to look at Zhang Gong was definitely not the first glass of wine Zhang Gongzhen brewed. Therefore, if no Shangqiu people drank Zhang Gong Wine, there would be no life for Zhang Gong Wine, and it would be impossible for Zhang Gong Wine to become famous in China.

From the perspective of social needs, Shangqiu people cannot live without Zhang Gong Winery.

Zhanggong wine has been integrated into every aspect of people's life in Shangqiu. Guests come from far away, without Zhanggong wine, it is not enough to show their kindness; when friends go to distant places, without Zhanggong wine, it is not enough to show their affection; on good days and festivals, without Zhanggong wine, it is not enough to show their affection. Wine is not enough to express happiness; on the day of a funeral or death, wine is not enough to express sorrow. Even if you give birth to a son, you need to drink Zhang Gong wine, if you pack a few more bags of wheat, you need to drink Zhang Gong wine, if you are happy, you need to drink Zhang Gong wine, if you are unhappy, you need to drink Zhang Gong wine.

“People are known by their land, and places are famous by their objects.” This is an economic and cultural phenomenon that has existed since ancient times. In today's market economy, this kind of cultural phenomenon is even more common. There are many places that are famous for their specialties. Daokou roast chicken is famous throughout the country, but not many people know where Daokou is. Having said that, what can truly represent the ancient and novel land of Shangqiu?

Going back more than ten or even twenty years, "Zhang Baolin", as a noble gift for people to interact with each other, has almost become a folk legend. This is a not-distant memory of the people of Shangqiu. Isn't it? Among them, Zhang Gongjiu, the leader, once became the golden key to "open the back door". Everyone has this impression: In the 1980s, if you took advantage of the darkness, weighed two bottles of Zhang Gong wine, and gently knocked on the door of the leader's house, as long as you came out empty-handed, you would be beaming with joy. Even if you ask a matchmaker to find a partner, you have to carry two bottles of Zhang Gong wine, because there is a saying in eastern Henan that "it takes three or two bottles to find a partner."

Shangqiu people are aware of the wide popularity and influence of Zhang Gong Wine. Many outsiders may not know that Shangqiu exists in China, but they know Zhang Gong Wine. This is the famous brand of Zhang Gong Wine. effect.

Zhang Gongjiu has become a letter of introduction and a stepping stone for Shangqiu people to go out to do business. There are countless such examples.

A friend has such a special feeling for Zhang Gongjiu: He was assigned to the Northwest 20 years ago, and he was full of passion. Two years later, he faced long-term separation from his husband and deep homesickness. His leader is a native of Shaanxi, known as the "Old Boss". He always does ideological work for him, asking him to work with peace of mind and devote himself to the frontier. After half a year of going back and forth, the leader changed from preaching to confronting him, which made this friend feel "big-headed." During the friction and confrontation, he discovered that the leader liked to drink two cups, so he asked someone to bring two bottles of Zhang Gong wine from Shangqiu.

At first, the leader glanced at him and saw a hint of joy on his face when he saw the legendary Zhang Gongjiu. After a few glasses of Zhang Gong wine, the two of them soon became close friends. When he told his leaders about the pain of separation and proposed to be transferred back to Shangqiu, the leader who was savoring Zhang Gong's fine wine applauded him repeatedly.

For Shangqiu people working in other places, Zhang Gongjiu has become the best way to connect with fellow villagers and express friendship. Several people were invited to find a tavern, took out two bottles of Zhang Gong wine, filled the glasses with glasses, and drank according to the drinking style of Shangqiu people. At this time, my deep attachment to my relatives and friends in my hometown and my deep sentiments about my travels were all blended into the wine. When interacting with friends from other places, Zhang Gong wine has become a medium to show personality, promote oneself, taste Shangqiu, and get in touch with Shangqiu. This may be the secret why Shangqiu people faithfully recommend Zhang Gong Wine.

Zhang Gongjiu once gave Shangqiu people a lot of honors and made Shangqiu people quite famous. In a sense, Zhang Gongjiu is the business card of Shangqiu people and a symbol of their identity. It has become an invisible spiritual wealth of Shangqiu people. How can people in Shangqiu not have Zhang Gongjiu?

Shangqiu people need Zhanggong Wine, and Zhanggong Wine also needs Shangqiu people. This interdependent relationship has been maintained for thousands of years. In contemporary economic society, Shangqiu people can only use market laws to strengthen this relationship, and There is no reason to nerf it.

Busy production workshop.

The workers in the packaging workshop carefully affixed the Zhang Gong Liquor trademark.

Shangqiu people have not lost Zhanggong Winery

Zhanggong Wine——The Phoenix of Shangqiu people is heading towards "Nirvana", which is a heartbreaking event for Shangqiu people