1, listen carefully;
2. Understand their feelings or situations;
3. Use actions to explain what you can do, not what you can't do;
4. Thank customers for their opinions;
Welcome customers to come again.
Extended data:
Marketing aesthetics of Starbucks;
1 style. The outstanding feature of Starbucks is that it not only creates a unified appearance, but also adds variety, embodies the aesthetic feeling with style and creates visual impact.
2. Environmental design. Starbucks' "planting" comes from four stages of coffee making. "Baking" is mainly based on crimson and dark brown series; Blue is water and brown is the "hair follicle" of coffee; Explain the "aroma" of coffee with light yellow, white and green. Four store design styles, according to the store location, combined with natural environmental protection materials, lighting and accessories to quickly match into a local store, creating a sense of freshness.
3. Sensory recognition. Smell, sight, hearing, touch and taste all shape the romantic atmosphere of Starbucks coffee shop. The best roasted coffee beans are the source of Starbucks' taste, and the "four bans" policy (no smoking, no employees using perfume, no flavored coffee beans containing chemical flavors, and no other foods and soups) ensures that the store is full of natural and mellow aroma of coffee. Schultz introduced this atmosphere and the drinks in Italian coffee cafes to the United States, and they were localized. Relaxed jazz replaced serious operas and classical music (and now some classical operas are also selected).
4. Packaging aesthetics. Starbucks' aesthetics is not only a reference, but also a fusion of its own style. Different signs show their diversity and variability under the basic unified style. The creator of Mermaid trademark has designed more than a dozen exquisite stickers according to the rare birds and animals, cultural characteristics and the unique situation of various coffees in various coffee producing areas. Highlight the uniqueness of coffee beans in various producing areas, so that consumers can think of all kinds of coffee faces when they see the packaging.
Baidu encyclopedia-Starbucks