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What is Jingxi spell?
Following the news of layoffs of Alibaba and Tencent, news of layoffs also came from JD.COM today.

On March 2 1 day, Jingxi, a subsidiary of Netcom, will all lay off employees. JD.COM insiders revealed to Observer.com that Jingxi will indeed abolish some areas this time, but not all the personnel involved will be optimized, and some personnel will be transferred to reserved areas. The optimization ratio is 10- 15%, which is mainly concentrated in the business of Jingxi, but not all the Jingxi clubs transmitted by the internet are closed down.

According to reports, this adjustment is mainly due to the strategic focus and regional focus of Jingxi. In the future, in the sinking market, more attention will be paid to capacity building with supply chain as the core.

According to public information, in 20 19, in order to cope with the rise of Pinduoduo, JD.COM launched the global social e-commerce platform-"Jingxi", which is a community group buying platform under Jingxi.

It is understood that Jingxi Pinpin was officially launched on the first day of 202 1. On the first day of launch, Jingxi opened 13 cities, and in the next four months, nearly 80 prefecture-level cities were opened.

However, at present, the competition in community group buying is fierce, and small and medium-sized players are constantly out. Under the fierce battle with many powerful opponents such as the US Mission to buy food, buy more food, and optimize prosperity, Jingxi soon withdrew its troops. According to Phoenix Net Technology, since May last year, Jingxiguan closed its business in Fujian, Gansu, Guizhou, Jilin, Ningxia, Qinghai and other provinces and began to lay off employees continuously.

This year, major manufacturers have joined the "wave of layoffs". Some time ago, Ali Tencent successively announced layoffs. According to media reports, Ali's layoffs reached 30%, and Tencent's layoffs reached 10-20%. As soon as this news came out, it rushed to the hot search.

In the field of community group buying, in February this year, it was reported that Meituan Optimization Division began to lay off employees, and neither the direct selling team nor the agency team was spared. In March this year, it was reported that Ali would optimize the local life business such as Hungry, Word of Mouth, and the business such as Flying Pig Division, Box Horse and Amoy Caicai.