Registering a trademark mainly goes through the following three steps: 1. Understand the rules of trademark naming: Understand the requirements for registered trademarks according to the relevant provisions of the "Trademark Law"; 2. Determine the trademark type: Trademark naming techniques are divided into metaphorical types , descriptive and arbitrary; 3. Formal naming: Carry out naming planning according to the designated trademark naming types.

1. Understand the rules of trademark naming

It takes 7 to 10 months for trademark naming from submission to review to feedback results. Therefore, being familiar with the rules and understanding the taboos is a necessary behavior to reduce the number of retrials. After we understand the registration requirements according to the relevant provisions of the Trademark Law, we also need to list the characteristics, value, culture, image and other factors of our company, because trademarks are the carriers of the company’s image in the market. The quality of the company affects people's perception and perception of the company. In addition, the name of the trademark does not conform to the company's economic philosophy. Even if it is registered, it will be difficult to help the company achieve effective publicity.

2. Determine the type of trademark

1. Metaphor: Metaphor is a rhetorical technique that uses things to describe people, and can use the same thing to describe a person, and vice versa. The metaphor method is a naming method that evokes associations. Under the dual stimulation of the name and the image of the association, it can make the market remember the name of the trademark more deeply. The metaphor method needs to be used in conjunction with the value of the company's products. A certain characteristic value of the company's products is compared to the people and things that people know in life. This is a popular metaphorical brand name.

2. Descriptive type: Description refers to the introduction of the quality, material, source and other information of the product, but it is difficult to pass the registration of trademark law without any embellishment and directly express the naming method of the product. Even more so. Therefore, we need to use some interesting and personalized words to modify it. For example, if the product is characterized by sharpness, we can use words such as broken bamboo, broken hair, and cold awn to describe it.

3. Any type: Choose an existing name as your trademark name. Such a name usually has nothing to do with your goods or services and is simply used as a logo to help consumers recognize you and your business. This type of trademark naming method requires that the product be highly identifiable and be remembered by consumers, so there is no need to modify the name too much.

3. Formal naming

According to the trademark name type determined in step 2, select the name you need. For example, if you want a metaphorical trademark name, you need to write The names that come down are combined, split, abstracted, summarized, etc., and try again and again until you get some names that are easy to read, easy to remember, and have some meaning.

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