The Shusheng Cultural Festival is a comprehensive project that focuses on culture, involving culture, urban construction, commerce, publicity and other aspects. The successful holding of the Shusheng Cultural Festival has brought changes to Linyi that everyone can see. Generally speaking, there are the following aspects:
(1) Creating a cultural brand and establishing a city image. By holding the Shusheng Cultural Festival, the city's excellent history and culture has been further promoted, and the brand "Hometown of Shusheng·Charming Linyi" has been created, becoming Linyi's city card to the whole country and even the world. The Shusheng Cultural Festival, through rich activities, extensive exchanges, and high-density, large-capacity, and long-term strong publicity reports, showcases the brilliant achievements and great changes made by Linyi's reform and opening up at home and abroad, and enhances Linyi's popularity and reputation. Spend.
(2) It promotes urban construction and improves the quality of the city. During the third Shusheng Cultural Festival, in order to welcome guests from all over the world, the whole city worked hard and departments coordinated. A large number of urban infrastructure construction projects were completed and put into use. A large number of cultural infrastructures were renovated and improved, and the city's appearance Greatly improved. Taking the cultural festival as an opportunity, Linyi's urban functions have been increasingly improved, and the civilized quality of citizens has been improved, laying a good foundation for the realization of the overall goal of "One Creation and Six Constructions". For example, in order to welcome the first Shusheng Cultural Festival, 22 main streets in Linyi City began to be renovated at the same time. More than 60 million yuan was invested in the expansion of Wang Xizhi’s former residence. Key urban construction projects such as Binhe Avenue and Shuangling Road also started one after another. Each Shusheng Cultural Festival is held to give Linyi a completely new look and refresh the citizens' spirits.
(3) It gathers spiritual strength and stimulates work enthusiasm. The successful holding of the three Shusheng Culture Festival not only enabled the city's cadres and the masses to further deepen their understanding of Linyi's long history and splendid culture, but also made people see the huge potential and hope of Linyi's future development, and firmly determined to accelerate development and The confidence and determination to strive to catch up. The self-confidence and pride of Linyi people have never been stronger than today. Citizens generally believe that holding the Shusheng Cultural Festival is a major measure to promote advanced culture and seek economic development. It is an important way to promote, display and develop Linyi. It is an important measure to create cultural products for the masses and satisfy cultural consumption. .
(4) Promoted investment promotion and expanded opening up to the outside world. Attracting investment is an important theme of every Shusheng Cultural Festival. Promoting investment promotion is one of the most direct results of the Shusheng Cultural Festival. Through the Shusheng Cultural Festival, not only a large number of projects have been signed and tens of billions of funds have been attracted, but more importantly, the Shusheng Cultural Festival has become an important window for our city to showcase the good investment environment and development opportunities to domestic and foreign merchants. It is an important vehicle for attracting investment in the city and has greatly improved the city’s level of opening up to the outside world. In the past three years, the city has signed 799 projects through the Shusheng Cultural Festival, utilizing foreign investment of 43.555 billion yuan, including 574 contract projects with a contract value of 38.910 billion yuan. As of the end of August 2006, there were 146 investment projects under construction in the city worth more than 50 million yuan (overseas USD 5 million), with actual investment of 8.05 billion yuan, all reaching record highs.
(5) Promote the development of cultural industries and drive the prosperity of related industries. The successful holding of three calligraphy festivals and the successful creation of the cultural brand of the calligraphy festival have given the calligraphy culture festival the conditions to be launched into the market and form an industry. Under the leadership of the government and held for three consecutive years, we have found a way out, formed a brand, and created influence and attraction. Introducing it to the market and operating it industrially, how to "marketize" the Shusheng Cultural Festival? Many of our economic entities have found a good platform and carrier to promote their corporate image and display their product brands. The three consecutive cultural boutique expos have brought together more than 600 varieties of cultural boutiques in 14 major series across the country, including the Four Treasures of the Study, jewelry and jade, calligraphy and painting, rare stone root carvings, and folk crafts. Through the integrated development of the market, the cultural industry has developed rapidly, which has also driven the vigorous development of cultural tourism, forming a system of cultural tourism, red tourism and green tourism unique to Yimeng.
Practical significance
The practical significance of the Shusheng Cultural Festival lies in the integration and improvement of Linyi's cultural resources, the cultivation and improvement of cultural enterprises, the exploration and development of the cultural market, and the development of culture Practical exploration of industry. In particular, people's cultural taste and civilized qualities cultivated through cultural festivals are particularly important for promoting economic development and enhancing the connotation of the city.
The design and holding of the Shusheng Cultural Festival effectively expanded the participation of the masses. The broad masses participated in the Shusheng Cultural Festival and enjoyed the rich cultural life, thereby gaining a deeper understanding of culture and cultural industries, and more personally feeling the infinite charm and charm of cultural products. The immense joy of cultural consumption.
Deeper culture
The successful creation and exploration of the festival brand of Shusheng Culture Festival has truly launched and stirred up the development of Linyi's cultural industry. Because of the Shusheng Cultural Festival, a large number of cultural enterprises have been cultivated. The words "Xizhi" and "Shusheng" have long been registered as product trademarks by savvy businessmen, and have developed into cultural industries. More importantly, the successful holding of the three Shusheng Cultural Festival will definitely boost the development of the cultural industry, thereby creating conditions and providing support for the scientific development and leapfrog development of Linyi. On the road of scientific development, the prosperous, safe, civilized and beautiful Linyi and New Linyi will surely become more solid and confident.
Honors Received
China Linyi Shusheng Cultural Festival has been awarded the top ten most promising festivals in China and the top ten cultural and artistic festivals in China, becoming an important domestic festival culture brand.
Basic Features
From the overall planning, event creativity to organization and implementation, the three China Linyi Shusheng Culture Festival strives to achieve a high starting point, new ideas, scientific and thorough, reasonable and orderly . The carefully organized activities during the third Shusheng Cultural Festival can be divided into commemorative activities, academic activities, large-scale cultural activities, artistic performances, and economic, trade and tourism activities. Commemorative activities include a commemorative conference, the completion ceremony of Wang Xizhi's former residence renovation project, etc.; academic activities are mainly the Langya King Academic Seminar; large-scale cultural activities include calligraphy and painting Grand Prix, calligraphy and painting invitational exhibitions, photography exhibitions, calligraphy works exhibitions, etc.; literary and artistic performances include Large-scale theatrical performances, special evening parties, etc. completed in cooperation with CCTV or professional organizations; tourism activities include Xi’s hometown tour, tourism promotion meetings, etc.; economic and trade activities include economic and trade fairs, cultural boutique expos, local product fairs, calligraphy-themed auto shows, etc. The Shusheng Cultural Festival has become the largest, highest-level, most influential and most effective comprehensive cultural and economic activity in our city, and has become the largest festival in Linyi. In general, there are four main outstanding features:
Scientific positioning, clear goals, and appropriate measures
China Linyi Shusheng Cultural Festival has been aiming to be the first-class in the country from the beginning. level, in line with the requirements of creating a distinctive, high-level, and branded event, and striving to become a famous festival as famous as the Confucius International Cultural Festival and the Weifang Kite Festival. Planning, preparation, organization and implementation will be carried out around this goal. According to the " The "government-led, market-operated, social participation" approach ensures a high starting point, high taste, high quality and high profits for each Book Saint Festival by designing a series of open cultural and economic and trade activities.
Extensive participation, huge scale, and far-reaching influence
The scale of the three calligraphy and saints cultural festivals and the number of participants are unprecedented. Representatives attending previous cultural festivals include central, provincial and municipal leaders as well as envoys to China, well-known figures from the calligraphy and painting circles, academia, photography, journalism and economic and trade circles at home and abroad, as well as representatives from sister cities at home and abroad. group. Guests participating in academic exchanges and economic and trade negotiation activities alone came from more than a dozen countries including the United States, Japan, Germany, Canada, France, and South Korea, as well as nearly 20 provinces and cities in the mainland, as well as Hong Kong, Macao, and Taiwan. According to preliminary statistics, more than 6,000 leaders and guests attended the three cultural festivals, more than 50,000 live audiences participated in the large-scale theatrical performance at the opening ceremony, tens of millions of TV viewers and radio listeners, newspaper readers, and online click updates There are countless. The Shusheng Cultural Festival has had a wide-ranging impact, attracting great attention at home and abroad, as well as from the people of the city. Press conferences have been held in Beijing and Jinan for previous Calligraphy and Saint Culture Festivals. Reporters from more than 60 news media including People's Daily and CCTV conducted interviews and reports. CCTV, Shandong Satellite TV, and Linyi TV broadcast promotional videos about the cultural festival on a rolling basis. Reporters from the People's Daily, Xinhua News Agency, China News Service, CCTV, China People's Broadcasting Station, Economic Daily, Guangming Daily, Hong Kong Phoenix TV, Ta Kung Pao, Sohu and many other domestic mainstream media have come to Yi to cover and report on the Shusheng Cultural Festival many times. Hundreds of news organizations and websites at home and abroad reprinted and rebroadcasted it. Xinhua News Agency and China News Service released press releases to the world. At the same time, major news media in the city have opened columns and special topics and carried out strong publicity. After the cultural festival, various media continued to conduct in-depth reports.
The Shusheng Cultural Festival has had a wide impact at home and abroad. It is not only a strong promotion for our city's cultural undertakings, but will also directly and long-term promote the development of our city's economic and social undertakings.
Rich content, novel creativity, and outstanding themes
From the overall planning to specific activities, the Shusheng Cultural Festival is rich in content, distinctive features, and novel creativity. In particular, the art of calligraphy is integrated with mass culture, sports and fitness, education and scientific research, and fashion design. The form is novel, popular, and interesting, which enhances the vitality and vitality of the cultural festival. Focusing on building Linyi's brand as "the hometown of calligraphy sages and the holy land of calligraphy", many activities of the three calligraphy sages cultural festivals focused on promoting the art of calligraphy and always highlighted the theme of calligraphy. The Xi’s Hometown International Calligraphy and Painting Invitational Exhibition held during the first Calligraphy Festival featured nearly a thousand works from domestic and foreign exhibitors. A series of calligraphy and painting competitions and exhibitions such as the "Xizhi Cup" Calligraphy and Painting Grand Prix, Linyi Painting Academy Works Exhibition, Copying "Two Kings" Calligraphy and Painting Exhibition, the City's Children's Calligraphy and Painting Exhibition, and the City's Couplet Exhibition concentrated on the emergence of calligraphy and painting talents in the hometown of calligraphy saints. The "Xizhi Cup" National Calligraphy Grand Prix of the Second Calligraphy Saint Culture Festival attracted many calligraphy masters and calligraphy rookies from Japan, South Korea, the United States, Australia and other countries, as well as mainland my country, Hong Kong, Macao and Taiwan, with more than 12,000 entries. , 30% of the members of the Chinese Calligraphy Association participated in the competition, creating the largest number of participants and the highest prize amount in the National Calligraphy Competition. The listings of Xizhi Calligraphy Institute, Xizhi Art Middle School, and Xizhi Art Experimental Primary School highlight the cultural characteristics of the hometown of calligraphy saints; the completion and opening of the Chinese Ruler and Stone Carving Art Museum of the Past Dynasties concentrated on displaying the masterpieces of famous calligraphers of the past dynasties, filling the gap in the century-old history of calligraphy. The blank space has become a highlight in the history of Chinese engraving. As the key event of the 3rd Calligraphy Saint Culture Festival, the exhibition of works by new comers in the Chinese calligraphy world is one of the three major exhibitions in the country. It has a great influence on the contemporary calligraphy world and has a strong appeal among calligraphy enthusiasts at home and abroad. There are 23,269 works on display. More than 600 pieces were exhibited, and its successful holding had a positive and widespread impact across the country. The exhibition of works by famous calligraphers at home and abroad not only promotes the art of calligraphy, but also promotes Linyi and expands cultural exchanges. A series of calligraphy-themed activities with novel designs and unique creativity have left deep and beautiful memories for guests at home and abroad, and further enhanced the new image of Linyi Calligraphy Holy City. At the same time, multi-level literary and artistic activities give Linyi rich cultural characteristics.
Cultural platform, economic and trade show, mutual benefit and win-win
Each Calligraphy Festival has designed a series of economic and trade activities, using the cultural festival as a platform, leaving sufficient space for economic and trade activities space. It has changed the past "one-on-one" phenomenon, closely integrated cultural activities with economic and trade activities, and truly realized the purpose of cultural and economic drama. Culture and economy rely on each other, promote each other, and develop together, and realize the goal of cultural and economic development. The best combination.
Main gains
The Shusheng Cultural Festival uses festival activities as a platform to play celebrity cards, sing local operas, and develop industries with culture, which has effectively promoted the city's reform and opening up, economic construction and The development of cultural undertakings has achieved fruitful results. There are mainly five aspects of gains:
Create a cultural brand and establish a city image
By holding the Shusheng Cultural Festival, we further promote our city’s excellent history and culture and create a “ The brand "Hometown of Calligraphy Saints, Holy Land of Calligraphy" has become Linyi's new city card to the whole country and even the world, and has had widespread influence and good benefits. Through rich activities, extensive exchanges, and high-density, large-capacity, and long-term strong publicity reports, the Shusheng Cultural Festival has demonstrated the infinite charm of Linyi culture to both domestic and foreign countries, and demonstrated the brilliant achievements and great changes made by Linyi's reform and opening up. , comprehensively introduced Linyi's resource advantages and development potential, promoted the three-city characteristics of Linyi's historical and cultural city, modern trade city, and landscape ecological city, demonstrated Linyi's good image in an all-round and multi-angle manner, and highlighted Linyi's highlights and Advantages, improve Linyi's popularity, enhance Linyi's popularity and reputation. Guests who participated in the Shusheng Cultural Festival said with emotion: "Linyi changes every year! The urban development framework is larger, the urban ecological environment is more beautiful, the urban cultural taste is higher, and the citizens are more civilized." Culture. With the development of the economy, the city's popularity has increased. As an important festival in Linyi, the Shusheng Cultural Festival has played an important role in shaping the image of Linyi's historical and cultural city.
Promoted urban construction and improved cultural taste
Since the first Shusheng Cultural Festival in 2003, our city’s urban construction has achieved great development and leaps.
In just three years, a large number of urban infrastructure construction projects have been completed and put into use, a large number of cultural infrastructures have been renovated and improved, urban clutter has been intensively rectified, the urban appearance has been greatly improved, and a harmonious development A prosperous and progressive Linyi and a new Linyi have initially emerged. During the first Shusheng Cultural Festival, the expansion and renovation of Wang Xizhi’s former residence was completed, Shuangling Road was newly built, and 22 main streets in the city were comprehensively renovated. In 2004, we took the Second Calligraphy and Saint Culture Festival as an opportunity to increase the intensity of urban construction. The environment of Wang Xizhi's former residence was renovated and renovated, and the first phase of the 100-kilometer Binhe Avenue was built; Linxi 1st Road was hardened and comprehensively renovated; 15 road sections were renovated, and many dead roads in the city were opened. Comprehensive management of urban entrances and exits and urban-rural junctions was carried out, and the main roads in the city were greened, beautified and brightened. Various departments and units in the city also took active actions to clean up and beautify the environment, and the city's appearance has undergone new changes. In 2005, we further implemented the beautification and lighting project, and vigorously carried out centralized rectification activities on urban order, outdoor advertising, and illegal construction. The city's functions have been increasingly improved, and the civilized quality of citizens has been further improved, laying the foundation for the next step of the "One Creation and Six Construction" work. Good foundation.
Gathered spiritual strength and stimulated work motivation
The successful holding of the three Calligraphy and Saint Culture Festival not only further deepened the city's cadres and masses' understanding of Linyi's long history and splendid culture Knowing and understanding enhances the sense of pride and inspires the sense of mission to love hometown and build a beautiful home. It also allows people to see the huge potential and hope of Linyi's future development and their own value and advantages, which further invigorates the spirit and condenses the spirit. Strength has strengthened the confidence and determination to accelerate development and strive to catch up. Citizens generally believe that holding the Shusheng Cultural Festival is a major measure to promote advanced culture and seek economic development. It is an important way to promote, showcase and develop Linyi. The cadres and the masses are more energetic and more motivated to emancipate their minds and start businesses.
(4) Promoted investment promotion and expanded opening up to the outside world. Promoting investment promotion is one of the most direct results of the Shusheng Cultural Festival. The Shusheng Cultural Festival has attracted batches of domestic and foreign distinguished guests to Linyi. In the relaxed atmosphere of the visit, these domestic and foreign businessmen conducted extensive negotiations, inspected multiple parties, decided on projects, and signed contracts. Through the Shusheng Cultural Festival, not only a large number of projects have been signed and tens of billions of funds have been attracted, but more importantly, the Shusheng Cultural Festival has become an important window for our city to showcase the good investment environment and development opportunities to domestic and foreign merchants. It is an important vehicle for attracting investment in our city and serves as a bridge and link for the city’s investment promotion. During the three Shusheng Cultural Festival, a total of 1,560 domestic and overseas businessmen and 720 foreign businessmen participated in the economic and trade fairs. Through active promotion and extensive negotiations, new breakthroughs have been made in attracting investment every year. In the past three years, the city has signed 799 projects through the Shusheng Cultural Festival, utilizing foreign investment of 43.555 billion yuan, including 574 contract projects with a contract value of 38.910 billion yuan. At the same time, due to the increasingly frequent various economic, trade and cultural exchange activities and the city's increasing popularity and reputation year by year, the city's level of opening up to the outside world has been greatly improved. The former Yimeng old district is full of vitality and vitality, truly becoming "Charming Linyi" ”, “Vibrant Linyi”.
(5) Promote the development of cultural industries and drive the prosperity of related industries. The successful holding of the cultural festival has played a huge role in promoting the development of the city's cultural industry. It has successfully held three cultural boutique expos in a row, bringing together more than 600 varieties of cultural boutiques in 14 major series, including the Four Treasures of the Study, jewelry and jade, calligraphy and painting, rare stone root carvings, and folk crafts. On the first day of the opening of the second cultural boutique expo alone, the transaction volume reached more than 2 million yuan, and the transaction volume of the entire expo exceeded 10 million yuan. Since 2003, relying on the rich cultural resources and the integrated development of the market, our city's cultural industry has developed rapidly. More than 30 companies producing the four treasures of the study, calligraphy supplies and tourism cultural products have increased; companies named after "Xizhi", The number of stores and products with the "Xizhi" brand gradually increased. Various cultural activities in the city also show a prosperous and active situation. The pace of creation and production of literary and artistic works has accelerated, and a large number of literary and artistic masterpieces have been launched; community culture, campus culture, corporate culture, rural culture and other mass cultural activities are vigorously carried out. The Square Culture and Art Festival is rich in content and has extensive participation; various types of calligraphy and painting competitions across the city Mass cultural activities such as works exhibitions and artistic performances are increasing year by year.
Especially by participating in large-scale literary evenings with elegant taste and magnificent momentum, the artistic level of our city's literary and artistic creation and performance teams has been greatly tempered and improved. The successful holding of the cultural festival and the increase in the city's popularity have led to the vigorous development of cultural tourism, forming a unique Yimeng-style cultural tourism, red tourism and green tourism with excellent history and culture, red revolutionary culture and green natural landscape as the main content. tourism system. The number of foreign tourists visiting Laiyi has increased significantly compared with the past.