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Design concept of Nike logo

The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods. For the first time, the sports shoes named after "Nike" have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

the name p>NIKE is very auspicious in the eyes of westerners, and it is easy to read and remember, and it can be called loudly. Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also representing movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods. For the first time, the sports shoes named after "Nike" have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

brief introduction of logo development:

1.1971, because the goddess of victory named Nike had a pair of dancing wings, student Carolyn Davidson designed the first Swoosh logo.

2. In 1978, Nike's Swoosh logo changed from a border to a solid shape, which appeared below the standard characters, making it more conspicuous.

in 1985, the signs were combined in squares, forming positive and negative effects.

4. nowadays, the Swoosh logo is used independently as needed.