1. Planning stage

A good brand planning is equivalent to completing half the brand building; A bad brand planning can ruin a career. When planning, we should put forward clear goals according to the ten elements of the brand, and then formulate measures to achieve them. For an enterprise that has developed for many years, we should first diagnose the brand of this enterprise, find out the problems in brand building, and sum up the advantages and disadvantages. This is the early stage of brand building and the first step of brand building.

2. Construction stage

This stage is very important. One of the most important points is to establish brand values. What kind of values are established determines how far the enterprise can go. There are quite a few enterprises that have no clear, clear and positive brand value orientation at all; Some enterprises are eager for quick success and instant benefit in brand value orientation, and they are mercenary, abandoning their concern for human beings and their responsibility to society.

The orientation of brand values is very clear: firstly, create value for consumers, and secondly, create benefits for shareholders.

3. Formation stage

Enterprises should constantly self-maintain and upgrade their brands according to the changes in the market and their own development, so as to reach a new height, thus generating brand influence. Until the brand can be authorized, it really forms an asset. These three stages are not obtained by speculation and luck, nor can they be achieved overnight.

Extended materials

Technology is the foundation of a brand, and any brand is the crystallization of technology and knowledge. In the knowledge-based economy, knowledge becomes the most important resource and will be used more in product manufacturing. Because brand is the comprehensive embodiment of all factors such as product actual function, appearance, market development, corporate reputation and image, brand contains all the science, technology and knowledge of product manufacturing.

The development and innovation of science and technology provide a broad space for brand creation, and also constantly promote brand creation and development in two directions: one is to create unlimited customer demand in terms of customers and become the driving force of brand creation demand; Secondly, in terms of brand manufacturers, it has created fierce antagonistic competition and become the driving force of brand creation competition.

in a competitive economy, brands can only win customer assets if they continuously meet customer needs; Only by maintaining a high technical content can a brand become competitive. Therefore, only by continuous technological innovation can enterprises gain an advantage in the process of brand creation.

Baidu Encyclopedia-Brand Creation

Baidu Encyclopedia-Brand Building