The current situation of the trademark is that the second instance rejected the appeal and upheld the original judgment, so the future of the trademark can only be modified, because the second instance is the final instance, and since it is the final instance, it can't appeal to the higher court, so I think what bilibili can do now is to modify the trademark and resubmit it. After all, this track must be seized quickly now. The growth rate of internet companies, if the strategic development plan is delayed because of the trademark, will not be worth the loss. It is not difficult for them to modify the trademark, it can be said that it is a very simple matter.

In fact, the main reason for this failure is intellectual property rights, because according to China's intellectual property laws, it is not allowed to be highly similar to other existing trademarks, which will cause misunderstanding among the people. For example, if a well-known trademark is highly recognized by the people, and now a person imitates his trademark, which is highly similar, but the recognition rate of the people is not so high, he may do something illegal and disorderly under the banner of this trademark.

So I personally think there is no problem with the judgments of the court of second instance and the court of first instance. After all, if we compare them carefully, the two trademarks are indeed very similar, and their business scope is also very similar. bilibili is a video website, mainly focusing on animation. Although it is in Japan with another company, their fields are very similar, similar fields and similar trademarks, so it is reasonable not to support it, and bilibili's appeal is also reasonable.

Of course, some people will say that there is another way to appeal, but we need to know that the appeal will not come down soon, involving many processes in the procedural law, and now bilibili simply can't afford to wait. If she loses the strategic opportunity, what she may lose is that any thoughtful entrepreneur in the market will not do such a thing, and bilibili has no new evidence, so the case of lack of clear evidence is unlikely to win, and a good re-submission is the best way.