Two days ago, Tencent launched an information-based APP called Lizhi. The positioning of "Lizhi" is to help users collect and track high-quality hot spots as quickly as possible.

Huh? Isn’t this the “immediate” positioning?

"Instantly" collects highly nutritious and fresh information for users every 10 minutes, staying away from headlines and spam push. The similarity between the two is extremely high, which makes people have to suspect that Tencent has done it again. A "cheeky" thing.

Even the user subscription functions are almost all set up exactly the same.

More than one company has suffered. Some time ago, "Tiaoyitiao", a small program developed, also plagiarized Ketchapp. I don't know how many users Ketchatapp lost overnight, but I can imagine that the founder was bored in bed. crying scene.

So, as a startup, especially in the early stages of entrepreneurship, how should we prevent projects from being copied by giant companies?

The CEO of Tianlong Group once said: I am not afraid of others copying my baby system. You can copy everything, but you cannot copy my values ??and vertical users.

In other words, a product must have a precise user group in the early stage. Big companies can only copy your ideas, but they cannot copy your profit model and user positioning. As long as you can grasp it tightly By focusing on your vertical users, you will be able to carve out a world amid heavy siege.

For example, you opened a breakfast stall on the street, and the business was very prosperous. Lao Wang next door was very jealous, so Lao Wang also started selling breakfast in his own hotel, including steamed buns and fried dough sticks. There are both, but he found that your breakfast stall business is still booming.

So Lao Wang ran to ask you, it turns out that your breakfast stall specializes in selling porridge, but your porridge is made from a secret family recipe. This is the only one, and there is no semicolon. It is so delicious that it attracts customers who like to drink porridge in the morning to buy it every day. They think that the porridge made by others is not as delicious as yours.

This is the benefit of market segmentation. Find a small direction in a large field, gain insights into user needs, and then carefully refine this direction to cultivate a group of seed users, even if you are just a seller. You can sell porridge in a variety of ways.

Foreigners attach great importance to intellectual property rights. Almost every company will set up a department to apply for a large number of patent protections for the company's technological products.

Our people’s awareness of copyright protection is very weak. It is precisely because of disrespect for copyright that interests prevail, so pirated products are everywhere on the streets.

You can buy a "Chanel" bag for just 20 yuan.

The result is that Jordan Sports is still doing well now. I can only say how smart they are. They know how to register in Chinese. Legally, there is no overlap between English and Chinese trademarks.

Everyone knows how much advantage Jordan Sports has taken due to trademark reasons. After all, many people don’t know that Jordan has two brands.

Therefore, as a start-up company, you must increase your awareness of copyright protection, take the time to register the company's trademark, and know how to apply for patents for your products.

No matter what, applying for a patent can put a protective film on your creativity. When being targeted by giant companies, you can fight a sure battle in time.

Start-up companies are prone to make a mistake, that is, they think their products can serve anyone. During the process of product development, they also hope that the products will be large and comprehensive. On the surface, the products may appear to be flawless, but in fact It is full of errors and omissions.

Such a product cannot completely solve the problems of any user group, nor will it generate value in the hearts of users. You are just an idea to a big company.

The giant companies have already accumulated a huge user base and have strong financial strength. They copy your ideas just to better serve users. You must know that Facebook only served the Ivy League during its inception. It's just a student exchange at the university.

If a company wants to stand out in the industry, it must form core competitiveness of its products. If it wants to diversify its development, then you can never develop core competitiveness.

I particularly like Shi Yuzhu’s attitude towards team management. He said, if your ability is 90 points and your teammates are 70 points, then you must tolerate the 20-point gap.

Because not everyone can perfectly meet your requirements, if you want your partners to develop quickly, you definitely need to cultivate them. After a period of time, you need to know how to delegate authority and let your partners do what they do. This allows him to quickly improve his abilities.

During this period, only if the team's cohesion is tightly combined can you create an excellent product.

Such product features are difficult for other large companies to copy.

If you think about it differently, you can actually copy the ideas of giant companies.

There are a lot of talents in the Internet industry. The ideas you come up with can definitely be thought of by others. For large companies like Alibaba and Tencent, their projects are directly open to the public. They are not afraid of being copied by you. Their execution ability and A successful profit model cannot be imitated.

Plagiarism is not a simple matter.

So if you see any great ideas from big companies, don’t be embarrassed, just copy them.

If you can copy something very interesting, and the copied product becomes more and more distinctive, or even surpasses the former, then no one will say that you plagiarized.

Because you have found a new product positioning, optimization and development, then you will produce a brand new product.

What I have said above is not to encourage you to copy other people’s ideas, but to let you know that what is more important than the idea is not the idea itself, but the process of how you execute it.

If you are afraid that your ideas will be easily copied, it only means that your ideas are uncreative.

On the road to entrepreneurship, there are always winners and losers.