I support beef patties!! hoho~

Here is a report for you to read~

The once-popular Tujia Shaobing shop has collapsed across the board. Recently, There are several Tujia Shaobing shops that have transformed into crispy beef cake shops, and the business is pretty good.

Crispy beef patties VS Tujia Shaobing

●Small shop●Fragrant●Captain

Some crispy beef patties located in Nanjing Road Pedestrian Street, Wujiang Road and other places The store's business is booming, and the store is not big, but there is always a long queue in front of the store. Like Tujia Shaobing Restaurant, the crispy beef patties are freshly baked and sold. They are only for takeout and cannot be eaten in. The Tujia sesame cakes sold in the past were all put in large paper bags, and the crispy beef cakes sold now are also put in a small white paper bag. Although each oven can bake 30 cakes and each bake takes only 8 minutes, there are still many customers waiting in line complaining: "Why is it so slow!" This situation is very similar to the original Tujia Shaobing. The shadow of a rapid rise to fame.

At the crispy beef patty stall in the No. 1 Food Store, the author waited in line for 30 minutes and finally bought a beef patty to try. When I took a bite, I found that the taste was a bit like the Tujia sesame seed cakes I had eaten before. The outer skin was very crispy and it felt a little spicy in my mouth. Almost all the customers in line said that seeing so many people queuing up, they also wanted to try something new.

Among the dozens of crispy beef cake chain stores in Shanghai, the author found that several franchise stores such as Zhuzhai store and Zhongshan North Road store had operated Tujia Shaobing and crispy beef cakes in the past. Will pancakes become a replica of Tujia Shaobing? Cao Hongfei introduced to the author that the Crispy Beef Cake Store will learn from the experience and lessons learned from the Tujia Shaobing Store, especially in terms of "trademark protection." Since the Tujia Shaobing Store did not apply for trademark protection, this was one of the important reasons for its rapid collapse. . The crispy beef patty shop has applied for the trademark "Laochengxiang" and is currently in the trademark announcement period.

The author found on the noodle company’s website that compared with the mushrooming development trend of Tujia Shaobing restaurants, there are certain thresholds for joining a crispy beef patty restaurant. For example, the store area must be within Above 10 square meters, they must be decorated in a unified style and other conditions. However, whether the franchise threshold can be strictly enforced remains to be seen in the future. Cao Hongfei said that the company is currently very cautious in promoting chain stores, and each franchise store must undergo a strict inspection. The number of stores to be developed this year will be limited to 30 or less, in order to prevent the emergence of beef patty restaurants of varying quality that are just filling the number.

Almost all crispy beef patty restaurants have opened recently. How long the crispy beef patty restaurants can become popular still needs to wait for the test of the market.

The crispy beef patty shop has quietly become popular in a short period of time, and people have begun to pay more attention to this "local fast food" brand. However, more people cannot help but put a question mark on its vitality. After all, its model and products have many similarities with the original Tujia Shaobing. Therefore, it is inevitable to worry whether it will repeat the same mistakes? In fact, whether it is the original Tujia Shaobing or today's crispy beef cake, its affordable price and delicious taste have made many citizens happy and friendly. The booming business shows that not only foreign fast food such as KFC and McDonald's are favored by Shanghai citizens. However, many "local fast food" often end up being copies. For example, the hygienic conditions of some Tujia Shaobing shops were unsightly. Some stores even used spoiled meat to make the cakes. Some "cross-border", Stores that are “out of bounds” all display Tujia Shaobing signs.

We have to admit that foreign fast food brands such as KFC and McDonald's, no matter how many franchise stores they open, their products, management, services, store environment and other elements can always be "copied without distortion". When a crisis occurs, the crisis management feedback mechanism can be quickly activated to resolve the challenges faced in a relatively short period of time, etc.

When the crispy beef cake shop appeared on the streets, we did feel that the Tujia Shaobing shop collapsed too quickly. As for the crispy beef cake that appears now, we really hope that its "fragrance" can last longer. Its managers really need to learn lessons from Tujia Shaobing, and even more from Western fast food.