Goubuli -- too many

English name: Go Believe

Goubuli steamed buns are a famous snack in Tianjin. It already has an English name: "Go Believe". It is white in color and soft in surface, the same size, and the thickness of the bottom is the same. It is oily when you bite it, but it does not feel fat, and the taste is very delicious.

Tianjin Goubuli Group Co., Ltd. is the only legal registrant of the "Goubuli" service trademark and commodity trademark. It has produced Goubuli series of steamed buns and Shandong and Tianjin dishes for nearly 150 years. With a history of more than 20 years, it is well-known at home and abroad, and has created a unique "Goubuli" system in its long-term production and operation.

Goubuli Group

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The famous and world-renowned "Goubuli" is a century-old gold medal time-honored brand in Tianjin and a symbol of China A model of food culture. If Chinese and foreign tourists go to Tianjin and don’t eat Goubuli steamed buns, it’s like they go to Beijing and don’t climb the Badaling Great Wall, which is really a pity. Today, after a century and a half of vicissitudes, "Goubuli"

To continue and develop the world-renowned national brand "Goubuli", Goubuli Group was formally established in 1992 , after successful restructuring, reorganization and expansion, Goubuli Group has developed into a diversified enterprise group with strong corporate culture, scientific organizational structure, strong strength and good reputation, and has established its leading position in Tianjin's restaurant industry. "Goubuli" owns high-end hotels as its main business, and its business areas include Chinese fast food, logistics and distribution, quick-frozen food, breeding bases, new product development, training schools and other business formats. Goubuli currently owns ten brand restaurants in Tianjin, four of which are image restaurants directly operated by Goubuli Group, including: Goubuli Shandong Road Old Store, Goubuli Heping Road Hotel, and Goubuli Water Restaurant and Goubuli Food Street Restaurant. There are also six garden villa-style restaurants with different cuisines and flavors, including "Chinese Stew Hotel" (Cantonese cuisine), "363 Hotel" (Hangzhou cuisine), "117 Garden Villa Hotel" (Shanghai cuisine), " VIP Hotel", "Tianjin VIP Hotel" (Ningbo cuisine), "No. 36 Garden Villa". Goubuli Group has always focused on the research of dietary nutrition and catering culture, advocates green consumption, advocates family services, and actively explores and introduces advanced catering management concepts, which has rapidly improved the group's comprehensive level and coordinated development capabilities, and is deeply recognized and recognized by all walks of life. It has received high praise and received dozens of high-level honorary titles and awards from domestic and foreign governments and authoritative organizations in the catering industry. Goubuli Group is growing into an international and comprehensive large-scale enterprise group with an accelerated development trend, and will achieve more rapid development in the future.

Goubuli’s merchandise management

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Goubuli is not only synonymous with famous catering companies. In order to continuously cultivate the brand, strengthen the brand, expand the influence of the brand, and increase the market share, the group company began to intervene in the field of commodity management in the early 1990s. After more than ten years of development, Goubuli quick-frozen food has reached a considerable scale. Its products include four series of steamed buns, dumplings, pastries and meat products, with more than 100 varieties, and are sold in nearly 100 stores in 26 provinces, municipalities and autonomous regions across the country. cities, and exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, becoming a convenient and fast home food for consumers. At the same time, Goubuli's special production equipment and special raw material series of flour, soy sauce, and condiments have become essential equipment and raw materials for franchise stores across the country, ensuring the uniformity and standardization of product quality and being recognized by all franchise stores. Goubuli's product series of beer, liquor, mineral water, various pastries, moon cakes, Yuanxiao, rice dumplings, gift packages and other high-quality products have also been successfully developed and put into the market. The highly distinctive products are welcomed by the majority of consumers. , market share continues to expand.

Goubuli steamed buns

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The main product, Goubuli steamed buns, is a treasure in China’s splendid food culture and is recommended as one of the most famous. The first of the "Tianjin Three Wonders" food.

After more than 140 years of experience, Goubuli steamed buns have been continuously innovated and improved by generations of masters and have formed six traditional steamed buns: pork buns, fresh food buns, meat-skin buns, and innovative varieties of seafood buns, wild vegetable buns, and whole crab buns. The large series has more than 100 varieties, hundreds of packages and various flavors, with outstanding characteristics. It has won gold medals in many domestic and foreign selections and competitions such as the "Golden Tripod Award for Quality Products of the Ministry of Commerce", "China's Best Famous Snacks", "International Famous Snacks", etc., and is praised by consumers as "Tinmen Time-honored Brand, China's No. 1 Packet" ".

Goubuli trademark

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In 1980, when the country had just resumed the management of trademarks, Goubuli completed the Commodity trademark registration, and in 1992 Goubuli service trademark became the first batch of registered service trademarks in the country. At present, the Goubuli product trademark has been registered in 11 international classifications. The service trademark was recognized as a "China Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce in 1999. The Goubuli trademark has extremely high commercial value and development potential.

Goubuli system

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That is, valuable special trade names, trademarks, plaques, corporate culture, decoration styles, food formulas, Production technology, service specifications, quality standards, technical training and financial management, etc.

Technical strength

The group has an efficient, innovative and collaborative technical elite team. It has 1 international cooking master, 16 national-level cooking masters and famous teachers, 2 service masters, 6 provincial and municipal-level cooking masters and service masters, 26 national first- and second-level technicians, national-level chefs, pastry chefs, and service masters. There are more than 100 teachers.

Received honors

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Since the 1980s, Goubuli has established a healthy and honest corporate image and good business performance. It has won widespread recognition from the world and praise from competent authorities at all levels, and has won dozens of national honorary titles and awards such as "Chinese Cuisine Golden Tripod Award", "Chinese Famous Catering Store", "International Famous Catering Store", etc., in the past two years alone. It has won two highly valuable national heavyweight honorary titles: in 2003, it was awarded the title of China's Commercial Famous Brand Enterprise, and in 2004, it was awarded the title of China's Commercial Credit Enterprise (A-level).

The development trend of Goubuli franchise operations

Since the early 1980s, attempts have been made to use the well-known brand "Goubuli" to carry out franchise chain operations. The first franchise chain store opened in Beijing in 1980 and still maintains good operating performance. Since then, the group company has steadily promoted the development of the franchise chain business in line with the principle of steady progress, moderate development, and achieving maximum success. At present, more than 70 franchise chain stores have been opened across the country, covering more than 40 cities in 18 provinces across the country, with annual sales revenue of nearly 300 million yuan. In 2004, the Goubuli Korean franchise store opened in Seoul, marking a successful step for the group company in its internationalization process. In the course of more than 20 years of franchising, we have accumulated rich experience in catering operation and management.

History

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"Goubuli" was founded in 1858. During the Xianfeng period of the Qing Dynasty, there was a young man named Gao Guiyou in Yangcun, Wuqing County, Hebei Province (now Wuqing District, Tianjin City). Because his father had a son in his forties, he gave him the nickname "Gouzi" in order to raise a son safely. He can be taken care of as easily as a puppy (according to northern custom, this name is full of simple and loving family affection).

Gouzi came to Tianjin to study art at the age of fourteen and worked as a waiter at Liu's Steamed Food Shop on the edge of Tianjin's South Canal. , Gao Guiyou's skills in making steamed buns continued to improve, and he became very famous soon.

After completing his studies in three years, Gao Guiyou had mastered various techniques of making steamed buns, so he became independent and opened a snack shop specializing in steamed buns - "De Ju Hao". He uses a 3:7 ratio of fat to lean fresh pork, adds an appropriate amount of water, and serves it with pork rib soup or tripe soup, plus finely ground sesame oil, special soy sauce, minced ginger, minced green onion, MSG, etc., and carefully mixes it into a bun filling. The bun skin is made of semi-risen dough. After rolling and adding ingredients, roll it into a round skin with a diameter of about 8.5 cm and a uniform thickness.

Wrap in the fillings, pinch and fold carefully with your fingers, and twist the pleats with force at the same time. Each bun has 15 fixed pleats, and the pleats are uniformly dense, like a white chrysanthemum shape. Finally, it is steamed in the oven with hard air.

Because Gao Guiyou is good at craftsmanship and is very conscientious in his work and never adulterates, the buns he makes are soft in texture, fresh and not greasy, resemble chrysanthemums, and have unique color, fragrance and shape, attracting people from all over the world. People came to eat steamed buns, the business was very prosperous, and the reputation soon spread. As more and more people came to eat his steamed buns, Gao Guiyou was too busy to talk to the customers. As a result, the steamed bun eaters jokingly called him "a dog who sells steamed buns and ignores people." Over time, people took it easy and called him "Goubuli", and the steamed buns he sold were called "Goubuli steamed buns". However, the original store name was gradually forgotten by people.

It is said that when Yuan Shikai was the governor of Zhili and training the new army in Tianjin, he brought "Goubuli" steamed buns as a tribute to the Empress Dowager Cixi in Beijing. The Empress Dowager Cixi tasted it and was very happy and said: "The animals in the mountains, the geese in the clouds, the cattle and sheep on land, the fresh food from the sea, are not as fragrant as Goubuli, and the food can help you live longer." From then on, Goubuli steamed buns became famous and gradually opened in many places. semicolon.

Later, Gao Guiyou suddenly came up with a new business idea: even if there were several large baskets of clean chopsticks on the table in the store, and customers wanted to buy steamed buns, he asked to put their change in the bowl first. Inside, he then gave the buns according to the price according to the amount of money in the bowl. The customers finished eating the buns, put down their bowls and chopsticks and left the store, but Gao Guiyou was so busy that he didn't say a word the whole time. So the neighbors laughed at him and said: "The paparazzi sells buns and ignores them." Later, the good neighbors named his bun shop "Goubuli" and the buns he made "Goubuli buns", and Gao Guiyou didn't object. Once the name of this store spread, it became famous far and wide, and it has been passed down to this day. It can be said that it has been popular for a long time!

Goubuli steamed buns are famous all over the country and abroad for their delicious taste. Goubuli steamed buns are very popular. The key lies in the fine materials and exquisite production. There are certain tricks in selecting materials, formulas, stirring, kneading and rolling out the dough. There are clear specifications and standards for workmanship, especially for steamed buns. The pleats are well-proportioned, with each bun having 15 pleats. The steamed buns that have just come out of the drawer are neat in size, white in color and soft in texture. They look like buds of autumn chrysanthemums in the mist. They are refreshing to the eyes and soothing to the heart. When you take a bite, they are oily and watery, fragrant but not greasy. They have always been favored by the people and friends from all over the world. .

Production process

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Ingredients: 750 grams of flour, 500 grams of clean pork, 5 grams of ginger, 125 grams of soy sauce, 422 grams of water ml, 625 grams of green onions, 60 grams of sesame oil, a little MSG, and an appropriate amount of alkali.

Preparation method: Match the fat and leanness of the pork in a ratio of 3:7. Clean and chop the cartilage and residue of the meat into dices of different sizes. During the process of stirring the meat, add an appropriate amount of ginger water and then add soy sauce. The purpose of adding soy sauce is to adjust the saltiness, and the amount of soy sauce should be flexibly controlled. When applying the soy sauce, add it a little bit at a time so that the soy sauce is completely incorporated into the meat. Wait for a while after adding the soy sauce. It would be better if you can put it in the refrigerator for a while, and then add the water. The water should also be added a little bit at a time, otherwise the filling will easily become soupy. Finally add MSG, sesame oil and minced green onions and stir evenly.

Tianjin Famous Food

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Tianjin Chinese restaurants only offer Beijing cuisine and Shandong cuisine. There is no special local specialty. At the same time, Tianjin was a treaty port that was forced to open under the unequal treaties. There were British and French concessions, foreign servicemen, and foreign ships. There were also several famous restaurants for Western cuisine in Tianjin. As for Sichuan and Cantonese cuisine, before the Anti-Japanese War, , rare. It was not until Japan surrendered in 1945, the Chinese government demobilized, there were more people from other provinces, and the bureaucracy became more and more popular that restaurants in various places appeared one after another, and the variety of flavors gradually became fashionable.

Anyone who has been to Tianjin or heard of Tianjin will remember or know that "Goubuli" steamed buns are famous, and those who have eaten them will talk about it with gusto. People in Tianjin often say, "If you haven't eaten Goubuli steamed buns, your life is in vain." Although this is an exaggeration, it also shows its great reputation. Therefore, when friends come to Tianjin, or relatives and friends visit, it is inevitable to treat Goubuli to a meal of steamed buns.

Goubuli’s steamed buns have a history of more than 100 years.

But the person who became famous was not the original shop owner, but an apprentice who, after learning the basic skills, kept improving and became famous. "Goubuli" is this apprentice's nickname. It was a folk custom in old China that when a baby was born, parents would give them a crude nickname for their baby, in order to worry about the baby's delicate nature and the so-called disaster. In the old society, where there was a lack of medical care and superstition, they would give a crude nickname, something like a dog suffering from a girl (male). Sometimes children are named after girls, which is a bad habit of favoring boys over girls), thinking that this way the monsters and ghosts will not pay attention, and of course Goubuli will not care. This is Goubuli's apprentice (it has been so long that no one cares about his real name). He is kind and diligent in his studies. After three years of training, he learned a good skill and became a master of making steamed buns, earning a lot of money for his master. money.

Later, the master died, and he ran the business alone. He had little capital and could not set up a large store, so he opened a small shop at the canal pier, making buns and selling them to some dock boatmen and merchants. He was from his hometown and had no brand name, so fellow villagers still called him by his nickname, so Goubuli became associated with Baozi. In addition, he is honest in his work and has good craftsmanship. The buns he makes are genuine and delicious. In this way, it spread from ten to ten, and Goubuli's steamed buns became famous, and the customers gradually developed from working people and ordinary citizens to officials, nobles, and wealthy businessmen.

It is said that Yuan Shikai was training troops in Xiaozhan, Tianjin (now Xiaozhan Town, Jinnan District, Tianjin City) (at that time he was the governor of Zhili in the Qing Dynasty). In order to flatter the Empress Dowager Cide, he bought a special trip to pay tribute to Beijing. With the Queen Mother's appreciation, Goubuli's steamed buns became even more valuable. From then on, the business prospered and I made more money, so I officially opened the "De Juhao" in Tianjin. However, not many people know about it, and they are generally still called "Goubuli". The boss in 1949 was already the third generation of Goubuli. Only then did everyone know that Goubuli’s original surname was Gao. It was a public-private partnership. After it was returned to the state, the quality was once low. Recently it was returned to the private sector, and the steamed buns have become very popular again.

Goubuli’s steamed buns are not fundamentally different from ordinary steamed buns. The reason why they are famous lies in the fact that they are made from real ingredients and carefully made. Back then, I was nosy and visited the shop owner. He told us that Goubuli steamed buns are the most exquisite in fillings. They use thick stewed bone soup. The fillings are always well-chosen and the proportions of fat and thin are adjusted according to the seasons. The difference: there are more fats in cold weather and less in summer. Spring and Autumn are warm, and the fat and thin are alternately separated, so that they are not greasy and tender and delicious; the stuffing is chopped finely and evenly, and the soup is moist and moist. It's refreshing, add green onions and ginger to taste; the dough should not be too old, the dough should be thin and firm, the fillings should not be exposed or oily, the pleats should be dense, and the appearance should be good. Pay attention to a bun with 15 pleats, no more, no less. One or two loaves of bread, three pieces, no difference in size, these are all unique features.

Production features:

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Fresh. Goubuli steamed buns are very particular about the ingredients they use, focusing on seasonality, seasonality, and freshness. Like crab meat buns, the hairy crabs that come in October during the golden autumn are delicious and juicy. Sorry, we don't supply it normally. If you want to try it, come in time for the season.

Corporate culture

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Business purpose: To serve the public as the foundation, to repay the society as the responsibility, and to firmly establish the awareness of serving the people wholeheartedly , and unswervingly pursue better while constantly improving ourselves.

Business policy: Focusing on consumer demand, taking quality first and service first as the principle, customer satisfaction as the standard, maintaining corporate reputation as our responsibility, and providing consumers with a culturally comfortable dining environment. ; Convenient and thoughtful service; distinctive and exquisite products; family-style loyal care.

Enterprise spirit: Quality is the life of the enterprise, treating every customer as a relative, treating every bun and dish as a creative art treasure, satisfying customers is Goubuli’s work standard, and maintaining the enterprise Credibility is a sacred duty.

Business philosophy: The philosophy of Goubuli chain operation enterprise is set in eight words: harmony, efficiency, innovation and development.

Business creed: What is sold is service. What is sold is not only steamed buns and dishes, but also service. Service is the core of operation, the pioneer of operation, and service is the first brand.