Generally, if the public account is named after a company, you will choose: the abbreviation option; if you are using the name of a trademark, then choose the trademark name. There are other options, and the same is true. If the name is If your company name is completely irrelevant, there is a high chance that you will need to change the official account name during the subsequent certification review; in short, if you are not a government agency or do not have a trademark, choose the first one: abbreviated naming.