Cadillac Logo Story Cadillac sedans have always been recognized as a model of luxury cars that fully embody the American spirit and leadership style. The nobility, composure, heroism and power of its occupants make Cadillac a symbol of A symbol of power, it has always been one of the first choice cars for politicians from various countries and the Huaxian family to visit important places. Cadillac combines the essence of a century of history and the wisdom of generations of designers to become a leading brand in the automobile industry. ?The history of Cadillac Company can be traced back to 1902. At that time the Detroit Motor Company was reorganized and renamed Cadillac Motor Company. When the company was founded, the name "Cadillac" was chosen to pay tribute to the French royal aristocrat and explorer Antoine Mens Cadillac (Le?Sieur?Antoine?de?la?Nothe?Cadillac)?, because he In 1701, the city of Detroit was established. The establishment of Cadillac Company opened a new chapter for the development of the world's transportation industry. ? The famous Corolla shield badge chosen by Cadillac symbolizes its leadership in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family's history as a royal noble, and it also expresses the courage and honor of the founder ancestors of the city of Detroit. The Corolla emblem is taken from the emblem used by Mr. Cadillac. Although the Cadillac emblem was not registered as a trademark until 1906. But it has been in use since September 1902. An early coat of arms design had merlettes tilted to the left, with a wreath of tulip buds extending up the sides to meet at the crown at the top. From 1916 to 1918, the Cadillac logo was the tulip buds and a crown set with nine pearls from the original registered trademark. The crown jewels later became seven and were designed on the shield. This design was in use until 1925. ?In 1933, in order to more perfectly integrate with Cadillac's flowing car, the designer made the car logo grow long wings. After the war, Cadillac adopted a new logo, which included the basic "V" shape and corolla design. The 1947 car logo combined the "V" with the corolla for the first time. Starting with the 1956 model year, the Cadillac logo gradually became longer, lower and wider. By the 1960 Cadillac model, the logo reached its widest. ? In the new century, Cadillac has recently carried out a series of drastic innovations, including redesigning the Cadillac Corolla Shield logo. The newly designed logo contains bold and sharp edges, reflecting Cadillac's future design philosophy. The new corolla retains the existing color combination - gold and pure black, symbolizing wisdom and wealth; red, symbolizing bold action; silver, representing purity, kindness, virtue and wealth; blue, representing chivalry. spirit. The car logo uses platinum as the background color. This is the first major car logo innovation in 27 years, and it is also one of Cadillac’s 30 innovative designs in 97 years. ? Cadillac founder Henry Leland was a manufacturer in England. He attached great importance to machining accuracy, manufacturing quality and interchangeability of parts, and believed that this was the key to rapidly increasing production and expanding the scale of automobile development. Under the guidance of this very novel idea at the time, by 1906 Cadillac's Detroit factory had become the largest, most complete and best-equipped automobile factory in the world at that time, and it produced the best cars. In 1909, Cadillac joined General Motors. Since then, Cadillac has paid more attention to luxury and comfort when designing cars. To this day, Cadillac still maintains this tradition and is world-famous for producing luxury cars. ? Cadillac sedan has many unforgettable unique designs and technological innovations in its century-old history, which makes it enduring in the high-end luxury car market. Today's Cadillac has further integrated General Motors' innovative development philosophy based on its century-old history of exquisite technology. Under the theme of "art and science", it demonstrates its leading style in the future. The spirit of innovation has run through Cadillac's entire century-long history. ? Over the past century, Cadillac's major breakthroughs in technology and craftsmanship have had a huge and far-reaching impact on the automobile industry. In 1908, Cadillac became the first American car company to win the Dewar Trophy Award from the Royal Automobile Club of London (RAC) for being the first to realize the production of standard parts for automobiles, and gained the reputation of "World Standard".

In 1912, Cadillac became the first company to equip automobiles with electronic starting, lighting and ignition devices. Because of this achievement, the Royal Automobile Club of London awarded Cadillac the Dewar Medal for the second time and permanently awarded Cadillac the honorary title of "World Standard". Cadillac is the first and only company to be awarded this title by the Royal Automobile Club. At the end of 1949, Cadillac produced its one millionth Cadillac car, and in the same year developed the historic high-compression ratio, overhead valve, lightweight, modern V8 engine. In 1954, Cadillac became the first automaker to make power steering standard on all models. In 1964, Cadillac first developed a car heating and cooling system. In 1974, Cadillac was the first to equip all models with front airbags. In 1975, Cadillac became the first American automaker to use electronic fuel injection. In 1987, the Cadillac Allante became the first American sedan to enter the ultra-luxury sedan market. The Cadillac Allante made a breakthrough and changed the pattern of the ultra-luxury sedan field that had been dominated by European sedans. In 1990, Cadillac President John O. Grettenberger was awarded the Baldrige Medal by President George Bush in Washington. This medal drew national attention to improving overall quality management and led to significant improvements in the quality of products produced by American companies. After Clinton and George Bush took office in 1993 and 2001 respectively, Cadillac upheld the tradition of the White House car and became their special car. ?In the past ten years, Cadillac's pace of innovation has accelerated even faster. In 1992, Cadillac developed the 4.6-liter, 32-valve V8? Polaris engine, which subsequently developed into the famous "Polaris" system. Subsequently, the "Polaris" system was further developed, using a road-sensing suspension system (RSS) and a speed-sensitive power steering system for the first time. In 1997, the revolutionary OnStar telematics system became optional equipment on all front-wheel-drive Cadillac models in the United States. The newly developed StabiliTrak stability control system also greatly improves the safety of Cadillac sedans during cornering and emergency situations. In the new 2000 models, Cadillac also applied an ultrasonic reversing reminder device. ? For a hundred years, Cadillac has been synonymous with prestige, nobility and luxury, as well as forging ahead and technological innovation. Entering the new century, Cadillac has integrated the essence of high-tech and modern design, making the new generation of successful people show their current style. On the eve of its centennial celebration in 2002, Cadillac promised to continue to uphold its tradition of luxury and nobility, fully interpret its theme of "art and science", and create models with excellent feel, extraordinary performance, safety, comfort and innovative technology.