Unable to register the trademark. Xicha, formerly known as Yucha, was upgraded to the registered brand "Xicha HEYTEA" on 20 15. 20 12 Xicha originated from an alley called Jiangbianli in Jiangmen, Guangdong. Its brand culture is inspiration, coolness, design and Zen, and its business model is to be a direct store, not a franchise store. The classic product is cheese tea.